A group drives a new wave of urban consumption, Xinhua All Media+| City under the Night | Employment | Group
Poster production: Fang Jinyang
On June 9th, Xinhua News Agency in Tianjin electrically released shelves, hung "micro store" slogans, and decorated small colorful lights around to create an atmosphere... As night fell, the Zhongtian Yanhe Village RV Camping Park in Tianjin gradually became lively.
"Every weekend night, in a corner of the park, there are over 70 stalls full of goods," said Chen Bin, the person in charge of the camping park. These types of markets have low operating costs and flexible venues, making them a platform for many young people to showcase personalized creative cultural and creative products, handicrafts, and trendy products.
Xu Yanli, a 30-year-old "office worker", started a "micro entrepreneurship" in his spare time and ran a small handmade jewelry business at a night market. Xu Yan told reporters that many of her friends around her couldn't resist and became "little bosses" in the night market.
In the Impression City of Jinjie Business District in Heping District, Tianjin, this is the rooftop "airplane" themed bar. Photo by Xinhua News Agency reporter Li Ran
The 14th Five Year Plan for Cultural Development proposes to comprehensively promote cultural consumption, accelerate the development of new cultural consumption models, and develop the night economy.
From traditional barbecue snacks to innovative urban camping experiences, one of Tianjin's landmark buildings, the pedestrian flow by the Tianta Lake continues to rise.
"New sports projects such as frisbee and all armor combat are the key projects we are discussing for investment." Ma Teng, the head of the Tianta Lake Camping Night Market project, said that consumers are not only satisfied with filling their stomachs, but also attracted more people with diverse consumption scenarios.
A number of new formats such as interactive drama catering and cultural tea houses are one of the choices for young consumers to try out. "Many young people use their hobbies as a means of 'micro entrepreneurship', which not only enriches service forms but also drives actual consumption," Ma Teng said.
Before dining, identity is extracted from a blind box, and during the meal, interactions with actors are transformed into "people in the play", savoring Tianjin's market culture from the play and on the plate. The "One Good Play" of Tianjin Impression City Old Wharf Restaurant has recently attracted many customers.
"Integration is the key," said Wang Jing, Project Manager of the Business Expansion Center of Tianjin North Performing Arts Group. "We narrate Tianjin's culinary culture in a theatrical form, and many viewers are very excited about what kind of food they will eat during the viewing. At the same time, by" racing "with the actors on site, diners can immerse themselves in a fusion feast of sight, sound, and taste."
The audience appreciates the interactive food drama "Old Wharf - In and Out of Drama".
One end is consumption, and the other end is employment. The relationship between nighttime economic vitality and employment can be seen from the data.
Cloud Account Sharing Economic Information Consulting Co., Ltd. provides flexible employment services such as industrial and commercial tax agency, income verification and settlement, and commercial insurance protection for over 84 million new employment workers. A considerable portion of these settlements occur at night.
"In May of this year, the number of cloud account night settlement personnel accounted for 27% of the entire day, with the proportion of 24 o'clock settlement personnel reaching 6%, which is one of the peaks of the day." Yang Hui, the chairman of the company, believes that the continuous enrichment of new employment forms is a response to the constantly emerging consumer demand.
The pulse of night consumption cannot be separated from urban characteristics, such as the Datang Night City in Xi'an, which relies on cultural and tourism resources to create a commercial matrix along the street. Many catering and cultural and creative brands have settled in, forming a sustainable "cultural+" block. On the banks of the Qinhuai River in Nanjing, cultural landmarks such as the Confucius Temple, Ming City Wall, and Jiangnan Gongyuan complement each other, creating a unique scenery that blends millennium old charm with modern commerce.
"To develop the night economy, we need to break through the concept of 'one city, one side' and deeply cultivate new models, scenarios, and formats." Professor Gao Nan from Tianjin University of Finance and Economics believes that with the injection of diversified forces, the night consumption markets in various regions will become more prosperous, and more cities will find the development password for the organic integration of night economy and urban culture.
