A cup of "Lotus Pond Coffee" leverages the cultural and tourism integration industry chain, and villagers enjoy the dividends of cultural and tourism development. Zhejiang | Project | Coffee
CCTV News: Since Zhejiang Province comprehensively promoted the "Ten Million Project", adhering to ecological priority and green development has become an effective approach. Some villages are constantly innovating measures for the development of collective economy, implementing projects to strengthen villages and enrich the people, and continuously strengthening the "beautiful economy". In Zoumatang Village, Ningbo, this millennium old village has transformed into an "internet famous village" through the integration of culture and tourism, which has shocked a teacher from Morocco.
Amin is a Moroccan who has been in China for 14 years and is now working as a teacher in Ningbo. The beautiful scenery of Zoumatang Village in Ningbo is quite impressive, and he also came to admire it. I only realized that there were several trendy looking small shops next to this popular check-in spot.
Amin didn't expect this place to be so popular that even his friends around him had come to check in. How did a trendy caf é in a village come about? This is what it looked like before the renovation. Will anyone come to open a coffee shop here? At that time, the villagers didn't believe it.
This entrepreneurial team, introduced to the village in June 2022, spent less than 8000 yuan on decoration and renovation in 7 days to create this space. As a result, the first month's revenue exceeded 110000 yuan, shaking the entire village.
The formula and packaging design of Aunt Dong's sour plum soup are all provided free of charge by "Lotus Pond Coffee", and if villagers rely solely on themselves, they will not understand these. After reaching a certain sales volume, Aunt Dong will return a portion of the profit to "Lotus Pond Coffee" as a return. In this way, villagers make money and investors also have a share, which is called the "common prosperity contract". The contract was designed by the rural revitalization work team in the town, which not only lowers the threshold for villagers to start their own businesses, but also enables them to form a long-term community of interests with entrepreneurs in new formats. Nowadays, there are more and more new business models entering the village.
In 2003, the "Ten Million Project" was fully implemented in Zhejiang. The first step in Zoumatang Village is to protect the ancient village; 15 years ago, we took the second step again, including dredging the river, dredging the lotus pond, repairing parking lots, and focusing on infrastructure construction. In the past two years, the village has taken the third step by introducing various business formats and designing "co prosperity contracts", enriching both the village and the villagers.
Over the past 20 years of fully implementing the "Ten Million Project", many "Zoumatang Villages" have emerged in Zhejiang. A total of 743 scenic spots, 2170 characteristic boutique villages, and over 3 million beautiful courtyards have been built in the province, and have been evaluated as "one scenery per household, one painting per village, and one scenery per line".