71 party organization secretaries gathered in this small mountain village, and on this day, General Taiwan | Shandong | Secretary
On the occasion of the 102nd anniversary of the founding of the CPC, on the evening of July 1, a special program was broadcast in the "Dialogue" column of the financial channel of CCTV. 71 party organization secretaries rushed from various places to a small village in the Yimeng Mountains to share their five-year experience in building a model for rural revitalization in Qilu.
The location of this dialogue is in Xiqiaoyu Village, which is more than 200 kilometers away from Jinan, and it is also the location of the logistics organization of the Shandong Column of the Eighth Route Army during the Anti Japanese War. These 71 secretaries come from party organizations at the provincial, municipal, county, township, and village levels in Shandong. They vividly elaborated on Shandong's practice and path exploration in building a model for rural revitalization in Qilu, including organizational revitalization, integration of primary, secondary, and tertiary industries, and integration of resources from all parties.
How to use organizational revitalization to ensure rural revitalization
How to create a model for rural revitalization in Qilu? The solution provided by Shandong Province is for the fifth level secretary to focus on rural revitalization. Following the principle of "taking the lead and grasping the lead", Party organization secretaries at all levels in Shandong Province, city, county, township, and village have clear division of labor, forming a joint force to jointly promote the gathering of resources and elements in rural areas.
From this point of view, finding a suitable Level 5 secretary to showcase this topic has become the biggest challenge faced by the program team. Taking village level as an example, there are over 50000 village and village party branch secretaries in Shandong Province, but each episode of the program only lasts for one hour. Who is the representative speaker to choose?
For this reason, more than a month before the recording of the program, the Shandong Provincial Department of Agriculture and Rural Affairs, the Shandong Station of the Central Television, and the "Dialogue" program team formed a working group to select the best among the case guests. After three rounds of selection, the scope was narrowed to 23 village party branch secretaries. After two rounds of face-to-face communication, it was finally decided that four village party branch secretaries would speak on behalf of the village level party branch secretaries.
The program team and secretaries communicated on the program
What are the criteria for selecting these village branch secretaries? It can be seen from the cases they told in the program that:
Wang Chengcheng is the Party branch secretary of Xiqiaoyu Village, Yuandongtou Town, Yishui County, Linyi City. He is a retired soldier and also a young person born in the 1990s. After taking office, she led the villagers to start with cleaning and gradually tap into cultural and tourism resources, build high-quality homestays in the countryside, and use the "company+cooperative+farmer" model to continuously ensure that the income of villagers increased. The per capita disposable income of villagers increased from 10000 yuan to 28000 yuan, and the collective income of the village increased from less than 100000 yuan to 300000 yuan, transforming Xiqiaoyu Village from a closed and backward small mountain village into a popular check-in spot.
Geng Zunzhu is the Secretary of the Party Branch of Gengdian Village, Jiazhai Town, Chiping County, Liaocheng City. He tries his best to increase the income of farmers, improve the level of supporting services, improve the quality of rural life, and attract young people to return to the countryside. Nowadays, in a village with over 800 people, 116 young people have returned to their hometowns to start businesses, with an average age of 35. Young people can achieve employment and income growth at their doorstep, making rural areas full of vitality, providing successors for agriculture, and enabling villagers to strive for common prosperity in the fields of hope.
On site recording of "Dialogue"
Did these two people choose well? The words of Lin Wu, Secretary of the Shandong Provincial Party Committee and Chairman of the Standing Committee of the Provincial People's Congress, can be confirmed. He said, "If a village wants to develop well, the key is to select a good leader." At the same time, he also actively affirmed the experience of Gengdian Village, stating that "one of the exemplary features of rural revitalization in Qilu is that young people actively participate in their hometown and support the construction of their hometown."
The village party branch secretary who participated in the recording of the program has undergone multiple selections, which is just a microcosm of this program. It is precisely this strict selection and sufficient communication that ensures that each participating guest's case and presentation method represent the level of rural revitalization in Qilu, and can provide valuable experience for other places.
A bundle of wheat ears and a handful of noodles cleverly solve the integration of three industries
There are two successful ways for Shandong Province to build a model for rural revitalization in Qilu. One is the industrialization development of primary agriculture, and the other is the integration development of primary, secondary, and tertiary industries. How can such abstract concepts be transformed into television language?
The method used by the column team to crack is to skillfully use props. Before the recording of the program, the program team selected a bunch of wheat ears and a pair of noodles from various agricultural products brought by the case guests, representing the products of the first and second industries respectively, and cleverly presented abstract concepts through imagery expression. This design also stimulates the expression desire of the on-site guests, making the story more grounded.
During the recording, Lin Wu, Secretary of the Shandong Provincial Party Committee and Chairman of the Standing Committee of the Provincial People's Congress, naturally introduced the topic of "whether agriculture can earn money by growing grain" using the bundle of wheat ears prepared by the program team. Looking at the familiar wheat ears, Liu Li, a family farmer in Xiliujiazhuang Village, Gaomi City, Weifang City, excitedly shared her experience of making big money by implementing industrialization, mechanization, and standardization in grain cultivation. The family farm founded by this returning college student, although only three people, "is expected to earn over 18 million yuan this year, and the net income should not be less than 2 million yuan."
Inspired by the program team, Song Yongxiang, Secretary of the Binzhou Municipal Party Committee, shared his experience in the integration of primary and secondary industries. He tied a bag of wheat and a bag of flour together and used "AB noodles" to tell the story, vividly presenting the concept of product transformation between primary and secondary industries. It has been proven that a good program creativity can better inspire guests.
Farmer Liu Li and Secretary of Binzhou Municipal Party Committee Song Yongxiang
The hot topic of rural revitalization brought by a recording
In the face of Shandong, a major economic province, there is rich content to discuss in terms of food security, advanced manufacturing, technological innovation, and ecological protection. However, this episode did not choose to comprehensively write about Shandong's development achievements, but instead firmly focused on the theme of "rural revitalization". This is not only a profound understanding of the central spirit and national strategy, but also an important demonstration of actively taking on the responsibility of mainstream media.
Whether it's trekking through mountains and rivers to find and rush to such a small mountain village, or screening 71 party organization secretaries layer by layer, or trying every means to make the language of the program down-to-earth, the ultimate goal is to allow the audience to truly feel the new face of the countryside, the new path of revitalization, and the new experience of Qilu as a model.
This kind of program has also generated a topic heat that exceeds expectations. On the day of recording, after the first report on the official account of Dialogue, the central media such as the People's Daily and more than 200 media from Shandong Province, cities and counties followed up at the same time. Before the official broadcast of the program, there were 55 articles and new media products on various media platforms focusing on the topic of "building a model for rural revitalization in Qilu". The total online dissemination exceeded 35 million, and multiple articles had a reading volume exceeding 100000 times.
After the program was broadcasted, Weibo topics such as # Female Soldiers Retired and Village Branch Secretary Collective Income Tripled in 3 Years # Shandong Provincial Party Secretary Reveals Rural Revitalization Experience # 71 Shandong Secretaries Gathered in Yimeng Mountain on July 1st # Women Farming 5600 acres of State owned Enterprise Husband Resignation Support # rushed to the hot search list, with a total reading volume exceeding 100 million.
Many netizens praised the Party organization secretaries represented by the "Military Support Secretary", praising the leading role of retired soldiers in "retiring without fading, leading the people of their hometowns to become prosperous"; Some netizens expressed their excitement and confidence in rural revitalization while watching the program, saying that "rural revitalization is achieved through hard work.". Leaders from relevant government departments in multiple regions have also sent messages expressing that this dissemination method is very vivid and has seen many good experiences, encouraging the column team to continue exploring similar practices.
The original intention of the "Economic New Responsibility" series of the "Dialogue" is to showcase the new responsibilities of each province and city in the national economic situation, and explore new explorations for high-quality economic development in various regions.
