26.258 billion yuan! The national box office in the first half of the year has approached that of last year

Release time:Apr 14, 2024 01:57 AM

According to real-time data of Lighthouse Professional Edition, as of 21:00 on June 30, the total box office of national films in the first half of 2023 was 26.258 billion yuan, an increase of 52.8% over the same period in the first half of 2022. The films Man Jianghong, Wandering Earth 2 and Lost She became the top three box offices in the first half of 2022.

Entering 2023, the optimization of epidemic prevention policies has brought about the normalization of film and television content supply and targeted promotion, thereby promoting a significant recovery in film, culture, and entertainment consumption.

Performed well in both large and small schedules

What is the concept of a box office of 26.258 billion yuan? This is almost equivalent to a box office of 29.9 billion yuan for the entire year of 2022, and also exceeds the box office of 20.3 billion yuan for the entire year of 2020. Due to the impact of the epidemic, cinemas were suspended for several months in 2020 and 2022.

The box office for the whole year of 2021 was 47 billion yuan, and now it seems that it is expected to exceed this number for the whole year of 2023. But the box office of 64.1 billion yuan achieved throughout 2019 before the epidemic was a height that is currently difficult to reach.

The Spring Festival holiday season that started in 2023 performed well, setting a record for the second time in history. At around 21:00 on January 27th, the total box office of the 2023 Spring Festival exceeded 6.7 billion, with over 120 million viewers.

This year's Spring Festival shows a pattern of "two super and more powerful". "Man Jianghong" and "Wandering the Earth 2" lead the Spring Festival with 2.64 billion yuan and 2.19 billion yuan, contributing about 60% of the box office of the Spring Festival. In addition, "Bear Comes and Comes with Me," "Bear Core" "has won 760 million box office, which is also eye-catching.

Regarding the overall performance of this year's Spring Festival season, Sun Jiashan, an associate researcher at the China Academy of Arts, believes that in addition to a strong film lineup, the optimization of epidemic prevention policies has also brought a significant rebound in cultural and entertainment consumption during the Spring Festival, which has brought considerable benefits to the film market.

The first small period after the Spring Festival holiday is the Qingming holiday. More than ten films competed for the Qingming Festival slot, with only one day of production, but grossed nearly 200 million yuan at the box office.

The May 1st gear continues its popularity. In 2023, the May Day box office reached 1.52 billion yuan, with a total of 37.65 million viewers and 2.298 million total appearances.

This year's May Day box office is the third highest in Chinese film history after 2019 and 2021. The national box office of May Day in 2021 was 1.674 billion yuan, 1.527 billion yuan in 2019, 1.006 billion yuan in 2018, 784 million yuan in 2017, and 650 million yuan in 2016.

This year's Dragon Boat Festival box office exceeded that of 2019.

In 2023, the total box office of the Dragon Boat Festival reached 894 million yuan, ranking second in Chinese film history to 912 million yuan in total box office. The total number of viewers was 22.102 million, with a total of 1.282 million appearances. In addition, "The Disappearing She", which was released during the Dragon Boat Festival slot, has already ranked third at the box office in 2023.

Top companies turning losses into profits

The good box office performance also boosted the performance of film and television listed companies.

On July 3rd, Wanda Film was the first to release its 2023 semi annual performance forecast, with an expected net profit of RMB 380 million to RMB 420 million in the first half of the year. During the reporting period, the company achieved operating revenue of RMB 6.7 billion to RMB 6.9 billion, an increase of 35.6% to 39.7% compared to the same period last year, and achieved a turnaround in operating performance. During the reporting period, the company invested in the release of films such as "Wandering Earth 2", "Bears Appearing: With My Bears", "Space Exploration Editorial Department", "Countdown Says Love to You", and "Shen Jilan".

Regarding the reasons for the recovery of the film market, Wanda Film stated in its performance forecast that on the one hand, content supply and targeted promotion have become normalized. In the first half of the year, a total of 254 films were released, an increase of 83 compared to the same period in 2022. The stable supply of domestic and imported new films continues to drive the increasing enthusiasm for watching movies; On the other hand, the overall quality of released films is high. High quality domestic films such as Wandering Earth 2, Man Jianghong, unfamiliar with the way of life, and the Disappeared She have helped the Spring Festival, May 1st and Dragon Boat Festival to achieve great achievements in film history. Popular IP films such as The Journey of Bell Buds, Speed and Passion 10 have also achieved good box office performance, which shows that the Chinese film market is still full of vitality, and has greatly boosted the confidence of the entire industry.

Some companies that have not yet disclosed their semi annual performance forecasts have also expressed confidence in the industry in their first quarter reports. Among them, Hengdian Film and Television stated that in the first quarter of 2023, the industry's operating environment improved, cinemas across the country gradually resumed operations, high-quality content was supplied in an orderly manner, film screening and promotion resumed normal, and customers showed good enthusiasm for watching movies.

Summer season may usher in a new climax

The first half of the year has just ended, and June has already contributed 4.1 billion yuan in box office to the summer season. As of 13:00 on July 5th, the 2023 summer box office has exceeded 5.5 billion yuan.

According to Chen Jin, a data analyst at Lighthouse Professional, it is expected that the total box office for this year's summer season is expected to exceed 12 billion yuan, marking the return of the summer season to over 10 billion yuan after 2019.

At present, among the films to be screened in the summer season, "Super Power Family" has exceeded 790000 wanted views, ranking first on the summer season wanted to see list. In this regard, Chen Jin analyzed and said that comedies have always been a stable type of summer blockbusters. Among them, the Happy Fried Dough Twists series has produced two blockbusters, "Walking Alone on the Moon" and "The Richest Man in Xihong City", which have grossed more than 2 billion yuan at the box office. He hoped that "Super Family" can continue the past performance of these two works and continue to take the market of summer blockbusters. In addition, the number of ticket sales for "Passionate" has exceeded 510000, which is also very popular. Previously, Wang Yibo starred in two films, "Nameless" and "King of the Long Sky", both of which achieved very high box office results. This summer, it was announced that the top part of the classic action film "Mission Impossible 7: Deadly Clearing" will be released simultaneously in July, which is also a seed player that ignited the summer season.

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