1.3 billion, 3.3 billion, 18 billion This set of billion level data takes you to see the hot summer consumption scene | box office | consumption trend
The summer season is nearing its end, but the popularity of the three popular consumer scenes, consisting of traveling, watching performances, and watching movies, is still ongoing. At present, the total box office of the 2023 summer film season has reached 18.7 billion yuan, and the box office of the performance market has exceeded 3.3 billion yuan. The consumption of summer tourism and other services has significantly rebounded in 2023, which has a significant impact on expanding consumption.
18 billion - Strong recovery in the summer film market
The summer season is usually one of the most abundant seasons in the film market throughout the year. According to data from Lighthouse Professional, as of 12:00 noon on August 21, the total box office of the 2023 summer season reached 18.795 billion yuan, continuously breaking the record for the highest box office in Chinese film history, with a total number of people reaching 460 million and a total of 31.252 million appearances. The popularity of the film market continues to soar.
This summer, there are as many as 147 films scheduled, covering various genres such as suspense, war, costume, science fiction, sports, inspirational, comedy, youth, animation, etc., providing audiences with a rich selection. Literary critic Han Haoyue believes that this summer's season has seen multiple high-quality works, with high audience enthusiasm for watching movies and healthy industry competition. The resulting data is quite valuable, which is the result of the convergence of multiple favorable factors.
Many industry insiders have also found that both the ratings of Taopiao ticket buyers and Douban movie fans show a significant improvement in the quality of summer films this year, and a large number of viewers have been recalled as a result. According to relevant data, 52.7% of the audience during the summer break entered the cinema for the first time this year. At the same time, the proportion of senior movie fans who have watched more than 5 movies per year has also significantly increased. This phenomenon indicates that the viewing habits of low-frequency users are being re cultivated, and the basic needs of high-frequency audiences have also been consolidated. The Chinese film market is steadily and healthily recovering.
3.3 billion - Strong cross city consumption driven by "performance fever"
This summer has become an explosive period in the performance market. The popular singer concert venues are fully booked, the brand music festival has held over a hundred official promotions, and the live house occupancy rate is steadily increasing. The supply side of the performance market is fully utilized.
According to data from Lighthouse Professional, the box office for this year's summer performance market is 3.321 billion yuan. Among them, music accounted for 93.2%, with a total of 3.096 billion yuan. Among the music categories, concerts were the main focus, with a total of 2.643 billion yuan; Drama accounted for 2.9%, totaling 95.545 million yuan; The Quyuan Zatan category accounted for 2.8%, with a total of 92.639 million yuan; Dance accounted for 1.1%, totaling 35.995 million yuan.
From the perspective of performance content, the overall music category is the most popular, and the number of concert performances is basically the same as in 2019. However, with the increase of large-scale projects, the average number of viewers and performances per performance has significantly increased compared to before. This summer, live houses have shown strong growth potential and have become one of the most popular categories among young users.
Offline performances not only bring ticket revenue, but also add new consumption momentum to local tourism, accommodation, catering and other related industries.
Go to a city for a performance. For example, at the TFBOYS "Ten Year Promise" concert, cross city viewing is mainstream, with out of town ticket buyers accounting for 83%. Before and after the performance, the advance booking volume of Xi'an accommodation online increased significantly compared to the same period last year, especially the total order volume for travel from August 6th to 7th increased by 738% year-on-year; The ticket revenue was 35.76 million yuan, directly driving tourism revenue of 416 million yuan.
1.3 billion - New vitality showcased in the summer tourism market
The heat of the summer tourism market in 2023 is expected to surpass that of the same period in 2019. According to the prediction of the China Tourism Research Institute, the number of domestic tourists is expected to reach 1.331 billion, accounting for 20.18% of the total number of domestic tourists for the year, during the period from July to August, when students in primary, secondary, and tertiary schools have the most concentrated holidays.
The national railway summer transportation passenger flow has continued to maintain a high level of operation. From July 1st to August 21st, a total of 701 million passengers were sent, of which 15.686 million were sent on August 19th, once again setting a new record for the daily passenger volume of summer transportation. The daily average number of passenger trains operated by railways in China reached 10444, an increase of 15.8% compared to the same period in 2019.
As the main consumer force in the summer tourism market, the significant growth of student and parent-child customer groups is an important sign of the return to the summer peak season model. According to data from Qunar.com, the two groups under 18 years old and 34-43 years old have the highest proportion of travel, with a combined total of over 50%, with children accounting for 10%. In addition, the number of bookings for the "first flight ticket in life" during the summer exceeded before the epidemic, and there was a significant increase in children among new passengers. The demand for "strolling children" became a new driving force for summer consumption growth.
It is worth noting that scenic spots, historical sites, museums, and other places with local characteristics have become popular "check-in spots". Many museums plan and launch a series of diverse forms of exhibition and educational activities based on their own venue characteristics. By appropriately extending the opening hours and other means, they can better meet the public's visiting needs. Some venues also provide catering services to meet the different needs of tourists who come to the venue on weekends and nights. After visiting, the audience can continue to consume in the surrounding commercial areas, stimulating the economic vitality at night.
Proofread by: Sun Hui
