106 million people traveling! Domestic tourism revenue during the Dragon Boat Festival holiday is 37.31 billion yuan. Activities | Tourism | Dragon Boat Festival
During the 2023 Dragon Boat Festival holiday, the cultural and tourism industries have shown strong recovery momentum, and the overall holiday market in China is safe, stable, and orderly. According to comprehensive calculations by the Data Center of the Ministry of Culture and Tourism, the number of domestic tourism trips in China reached 106 million, a year-on-year increase of 32.3%, and has recovered to 112.8% of the same period in 2019 according to comparable standards; Realized a domestic tourism revenue of 37.31 billion yuan, a year-on-year increase of 44.5%, and restored to 94.9% of the same period in 2019 according to comparable standards.
The supply of cultural and tourism products is abundant. The national cultural and tourism system enriches the supply of cultural and tourism products and services, deepens the connotation and atmosphere of festivals. The Ministry of Culture and Tourism has carried out special tourism promotion activities such as "Traveling to China with the Seasons", "City Tour Notes", and "My Hometown Has Treasures", carried out creative tourism promotion for the "24 solar terms" such as the beginning of summer and the Dragon Boat Festival, collaborated with online media platforms to increase the promotion of tourism and leisure activities, cultural and folk activities, and tourism benefits during the Dragon Boat Festival, and collaborated with online tourism platforms to increase the supply of "Enjoy Summer" tourism products and routes, continuously creating a strong tourism atmosphere. Beijing coordinates the city's cultural and tourism resources, and collaborates with various districts and relevant units to launch more than 1700 various activities; Chongqing has launched over 200 distinctive cultural and tourism activities, as well as over 70 tourism routes and over 80 measures to benefit the people before and after the Dragon Boat Festival; The cultural and tourism system in Fujian Province has launched over 230 diverse and rich themed cultural and tourism activities through a combination of online and offline methods; Inner Mongolia Autonomous Region has launched over 300 cultural and tourism festival activities in eight categories, including cultural and tourism festivals, food experiences, sports events, leisure night economy, cultural and tourism research and learning, mass culture, intangible cultural heritage exhibitions, and Ulan Muqi performances.
Folk cultural activities are exciting and diverse. The integration of intangible cultural heritage folk customs and traditional culture into modern cultural life of the masses, and the deep integration of culture and tourism in new scenes continue to emerge. Dragon boat racing, eating Zongzi, singing folk songs, appreciating ancient songs in ancient books, intangible cultural heritage and traditional folk activities create a new space for guests and hosts to share. The Dragon Boat Festival dragon boat races in Ganzhou, the Pearl River, Jieyang, Foshan, Dongguan, Yiyang, Yongzhou, Fuzhou and many other places have opened one after another; The 2023 Sichuan Province "Hundred Boat Racing Welcoming the Dragon Boat Festival" concentrated exhibition and performance activities have blossomed in many places; The 2023 China Dragon Boat Race attracted nearly 100000 citizens and tourists to watch the race on the spot; The 2023 Haikou Dragon Boat Festival Folk Workshop, with the theme of "Writing Chu Ci and Praising the National Style," aims to immerse citizens in the retro city life of the Dragon Boat Festival by restoring ancient scenes. Various regions have also organically integrated traditional folk customs and folk art into cultural spaces such as museums, art galleries, libraries, theaters, and cinemas, enriching new scenes of deep integration of culture and tourism. According to a special survey conducted by the Ministry of Culture and Tourism, the proportion of tourists visiting cultural and museum venues, historical and cultural districts, participating in various intangible cultural heritage projects, and participating in cultural activities such as music festivals and concerts during holidays is as high as 87.9%.
The night economy has become a highlight of the cultural and tourism consumption market during the Dragon Boat Festival holiday. According to a special survey conducted by the Ministry of Culture and Tourism, the proportion of tourists participating in night tourism during the Dragon Boat Festival holiday reached 22.3%, a significant increase of 7.9 percentage points compared to the same period in 2022, due to the impact of high temperatures and the continuous enrichment of night tourism products at the destination. According to data monitoring, during the Dragon Boat Festival, 243 national level nighttime cultural and tourism consumption clusters had a nighttime passenger flow of 36.253 million people, with an average of 49700 people per night in each cluster, an increase of 38.8% compared to the same period in 2022. Among them, the accumulated night passenger flow during the Dragon Boat Festival holiday in many gathering areas, such as Qinhuai River Confucius Temple Area in Nanjing, Mount Taishan Xiucheng in Tai'an, Jianghan Road Pedestrian Street in Wuhan, Wuyi Business District in Changsha, Dacifang on Chunxi Road in Chengdu, three streets and two lanes in Nanning, and Xi'an City Wall Scenic Area, has exceeded 600000 person times.
The demand for tourism and leisure in segmented markets is being tapped and released. During holidays, temperatures in various parts of China generally rise, making summer vacation and health tourism the first choice for many tourists. Yunnan, Xinjiang, Qinghai, Gansu, Inner Mongolia, Guizhou and other places have become popular choices for many young people for self driving and summer vacation due to their pleasant scenery and comfortable climate. Qingdao, Dalian, Qinhuangdao, Yantai, Weihai, Ningbo and other coastal tourist destinations have become the first choice for many citizens and tourists to escape the summer heat and cool off. Camping sites in Shanghai, Beijing, and other places have attracted a large number of tourists, while water park scenic spots in Guangzhou, Sanya, and other places are favored by families with children. The holiday coincides with the end of the middle and high school entrance exams and the basic end of summer harvest and summer planting, resulting in a significant increase in the demand for travel among students and migrant workers. Many scenic spots in Sichuan have offered preferential measures to students. In Beijing, Henan, Guangdong, Shaanxi and other major scenic spots, hotels, homestays, cultural museums, DIY Zongzi packaging, Dragon Boat Festival science popularization research classes and other rich and colorful research experience.