The graduation show of Sino French Joint College was invited to Shanghai center again, and the 500 year old house at the foot of Mount Huangshan Mountain turned into an international fashion show flower overnight | pattern | show
What kind of natural plus urban, classical and fashionable experience is it when ancient folk houses, ancient ancestral temples, ancient memorial archway, ancient pavilions, ancient bridges, etc. become the background of the show jointly performed by Chinese and French fashion designers?
Pink walls and black tiles, in front of the horse head wall. On the evening of the 25th, the "Fashion and Summer Mount Huangshan" and the 2024 Spring/Summer Fashion Trend Conference were held in Qiankou Residential Building, Mount Huangshan City, Anhui Province. This fashion release spans both ancient and modern times, as well as Shanghai and Anhui. Dozens of international models are showcasing over 100 sets of clothing from 16 different series. From the old stage to the new T-stage, from the graduation project of the only designated Sino French cultural exchange fashion school by the French Ministry of Foreign Affairs - the Paris International Fashion Art School of Shanghai University, to the creative design of Anhui style ancient architecture culture by French designers, the entire venue is filled with their handmade works.
[International style and China-Chic ancient style do not contradict]
That night, there were intermittent stops in the misty rain in Huizhou. Graduates Wang Ya and Wu Zihui, under the guidance of French teachers, designed a "Empress Flower" series consisting of 7 sets of fashion pieces, including a white background painted paper umbrella and a plain new style qipao. Chinese and foreign models "float" with umbrellas, and the ancient China-Chic style comes in one after another, which is in no conflict with the appearance of the ancestral hall, and also makes the audience applaud off the stage. When holding umbrellas, they also need to raise their mobile phones to take photos. Not only that, the next day their design was noticed by the local cultural and tourism department, on-site photographers, and others, and they were invited to take photos of the day outside the old house.
Qiankou Residence has a history of over 500 years and is also a museum dedicated to ancient architecture. It covers an area of 26 acres and consists of two parts: Mingyuan and Qingyuan. According to the principle of "demolishing the original buildings and concentrating protection", it took 23 years from the start of construction in 1984 to the completion and opening up to the public. The 24 most typical ancient buildings of the Ming and Qing dynasties have been fully preserved, vividly reproducing the living scenes of ancient Huizhou people. It is known as the "living monograph of folk art in the Ming Dynasty of China".
Peng Wenping, the person in charge of Qiankou residential management unit, said that he hoped that through the injection of fashion elements and cross regional cooperation with colleges and universities in the Yangtze River Delta, this old house with ancient Huizhou cultural landscape would once again enter the world's vision, and more young people would pay attention to China's cultural heritage and promote the national spirit.
Not only are there mountains, rivers, humanities and rural villages, but the "City of Youth and Vitality" integrating debut, premiere and premiere is one of the "Five Cities" brands being launched in Mount Huangshan. Teacher Mathilde, a French stereo cutting expert from the Paris International College of Fashion Arts, Shanghai University, said that Mount Huangshan, a famous mountain in China, needs to draw inspiration from life and nature as a designer, and the beautiful scenery better than the five mountains and the long history of Hui style culture are excellent sources of inspiration for creation.
[essence version of Mount Huangshan Cultural Tourism Promotion in Shanghai]
It is worth mentioning that the protagonist of this fashion show is a young designer. Since the outbreak of the epidemic for three years, due to limited conditions, all students in the college are unable to hold graduation shows like in previous years. In order to make their debut in over three years, graduates have put in a lot of effort and, under the guidance of foreign experts from countries such as France, the UK, and the US, they have buried themselves in designing and handcrafting nearly 120 sets of clothing.
The reporter from Jiefang Daily's Shangguan News learned that these achievements in Sino foreign cooperative teaching have been innovated and tested in practice. Throughout the preparation process for the press conference, students majoring in fashion design and plate making at the college are not to be ignored. From the initial design sketches, to the cutting of fabrics and the stepping of sewing machines, each piece of Chinese clothing on stage was born in the flying needle and thread of design students. In the design, these new works also reveal popular styles for next spring and summer, such as ruffled edges, layered perspective, three-dimensional flower patterns, fine floral patterns, red dresses, and feather decorations.
At the same time, future popular colors are also "ahead of schedule" on the models. Design experts believe that in the post pandemic era, international economic fluctuations and changes in the world landscape have made people more eager for balance, stability, and security than ever before. Therefore, the 2024 trend deeply reflects people's spiritual needs for mutual care, psychological comfort, and positive progress. This includes: bright and jumping lime green, soft and sweet sugar powder, high saturation brilliant red, slightly red kernel brown, and a transition from the 2023 Galaxy Blue to the original natural blue, seeking inner peace and ease.
That evening, the press conference was divided into four chapters: "Beginner", "Traditional", "Modern", and "Future", and officially released these professional predictions on the 2024 trend. The show was hosted by the People's Government of Mount Huangshan City, supported by the China National Garment Association, and undertaken by the People's Government of Huizhou District of Mount Huangshan City, the Mount Huangshan Municipal Bureau of Culture and Tourism, the Foreign Affairs Office, the Bureau of Commerce, and the Bureau of Economy and Information Technology, jointly with the Paris International Institute of Fashion Arts. It is worth mentioning that the local department of Mount Huangshan also "paid a return visit" to Shanghai, and invited the teachers and students from Greater Paris to visit the Shanghai center Building on the 27th to perform the "essence version" at the cultural and tourism promotion conference in Mount Huangshan to Shanghai.
[Students from various majors independently devote themselves to practical combat]
The beauty at the front desk never forgets the hero behind the scenes. Students from the other two majors of the college, Luxury Marketing and Management, and Fashion Communication, are also fully committed to organizing and planning this event. For students in these two majors, those who usually learn course content such as brand packaging, brand marketing strategies, event management, exhibition design, and interaction design in the classroom suddenly have the target audience for theoretical application and implementation.
Between Mount Huangshan and Shanghai, some of the students are responsible for the idea of preliminary activities, scheme planning, stage design, model arrangement, some are responsible for media liaison, channel dredging, copywriting, and others are responsible for on-site image shooting and video editing, backstage expediting, guest reception, and so on. They are very busy with division of labor and cooperation.
Dean Professor Shen Zhiwen stated that the college has brought together three professional teams and mobilized all students' teaching and practical activities in a systematic task approach. Although each student is responsible for a specific area, they have gained a comprehensive understanding and understanding of the planning, implementation, and implementation of the entire large-scale event. This has further cultivated the spirit of teamwork among students, allowing them to take on the initiative and immediately engage in practical activities when entering society.
Statistics show that this Sino French joint college, founded for 20 years, has an annual employment rate of 100%; The annual average professional matching rate is 90%; The average annual salary of students who have graduated for 5 years is 212000 yuan; The average annual graduate entrepreneurship rate also reaches 25%; 68% of graduates are employed by foreign companies, of which 33% are internationally renowned brand companies. The college has been evaluated by the China Fashion Association as an influential Sino foreign cooperative college in the field of clothing education in China. It is also the only Shanghai fashion college jointly awarded by the China Fashion Association and CCTV as one of the top ten fashion colleges in China.
Xu Yingxin, vice president of the China Textile Industry Federation, said that as a bridge for China's fashion education to move towards the world, the Paris International Institute of Fashion Arts in Shanghai University held such a special fashion conference on the big stage of Mount Huangshan, to do a good job in international communication with Chinese stories, which is also highly consistent with the strategic goal of building an "international reception hall" in Mount Huangshan and a world famous tourist city.
[News link] Popular styles for next spring/summer
Ruffled edge
This highly feminine and gentle clothing detail has taken over the runway again. Brands such as Victoria Beckham, DSquared2, Chanel, etc. have changed their ways of playing with ruffles: horizontal, vertical, crossbody... and brands like Port de Bras have incorporated ruffles into sportswear.
Perspective cascading
Perspective clothing has always been the darling of spring and summer clothing. Brands such as Prada, Dolce&Gabbana, and Victoria Beckham have showcased a plethora of perspective outfits on their runway, such as satin shorts, lace tight tops, and perspective camisole dresses.
3D flower pattern
Flower patterns have always been a hot topic in spring and summer women's clothing, and the flower patterns of major brands on the runway are also larger and more exaggerated. Loewe is even more outstanding in this regard. The model wore clothing with floral patterns printed on it at the press conference, showing an extremely blooming trend, which coincides with the brand style of her beautiful and charming figure. Other brands such as Dior have adopted three-dimensional flower shapes as their clothing silhouettes.
Filigree fine grain
On the runway in 2023, lace sheer outfits with all black fine grain patterns have begun to emerge, and this trend will continue in 2024. Brands such as Victoria Beckham, Dolce&Gabbana, and Tom Ford have already incorporated this Gothic style of gorgeous and sexy elements into their own clothing. Such as black purple color schemes or combinations of black and bare blue, Chantilly lace, and fine floral patterns on perspective clothing.
Red dress
If the black dress is a representative of classic elegance, then the red dress injects a different sexiness into this classic image. At this year's fashion week runway, I saw many brands expressing this simple and simple feminine charm with red dresses. For example, Ann Demeulemester's blood red Gothic satin red dress, Alberta Ferretti's velvet red dress, Valentino's slit red shirt dress with punk elements
Feather decoration
The lightness and luxury of feathers can bring a sense of freedom and rebellion to a high-end customized garment, such as Valentino's black and white feather coat at this year's fashion week, Bottega Veneta's water blue coat made of ostrich hair, and Loewe's minimalist top and pants made of goose feathers.
