Domestic AR glasses and ultra-high definition AI display chip platform appear, illuminating the metaverse at the Shanghai Mobile Communication Conference Intelligent | Platform | Domestic
At the 2023 Shanghai World Mobile Communication Conference, which opened yesterday, a batch of cutting-edge technology exhibits were unveiled, attracting many visitors to watch and experience. The ultra-high definition intelligent display chip platform developed by Shanghai enterprises integrates artificial intelligence with 8K display, bringing users a real and smooth ultra-high definition audio-visual experience. Domestic AR glasses can be connected to various electronic terminals, providing users with an immersive experience that originates from reality and surpasses reality.
Apple recently released Vision Pro, making AR glasses a technology hotspot of public attention. At the MWC Shanghai exhibition, domestic AR glasses XREAL invited visitors to experience and showcase the achievements of our research team in this field. In the exhibition area, XREAL has set up six experience areas, including flash, AR+mobile, AR+office, AR+gaming, AR+car, and 6DoF, allowing visitors to experience the usage scenarios and AR space screen effects of AR glasses paired with different terminal devices.
In the mobile experience area, visitors can connect to the compatible models through AR glasses, enter the "AR space" in the mobile app, and see diverse AR content that combines virtual and real. With the support of hardware devices, this pair of glasses can also be wirelessly connected to the phone, allowing users to experience the 3D hovering of the screen projection in the air. Viewers can control the device to freely adjust the distance and size of the spatial screen.
In the office experience area, these glasses are connected to the Apple laptop MacBook. Visitors can open the Nebula for Mac software and use the "AR desktop" mode - fixing 1-3 virtual large screens in the air, autonomously adjusting the visual distance, size, and angle between these screens, and personalizing the multi screen mode. After endowing the computer with AR functionality, it can increase its efficiency and improve office productivity.
In the car experience area, wearing AR glasses jointly developed by XREAL and NIO, combined with the car end immersive sound system and content ecological resources, users can immerse themselves in movies, games, music and other content.
Display technology cannot do without chips. As a leading enterprise in the field of chip design in Shanghai, Ziguang Zhanrui has brought the company's first ultra high definition intelligent display chip platform M6780. This chip platform supports 8K decoding and HDR full format, including highly integrated CPU and GPU, and has artificial intelligence computing power.
It is reported that its AI-SR algorithm module can not only improve image resolution, but also ensure image details and improve the image quality of high-resolution images. Through millions of deep learning training sessions, M6780 simulates the video creator's understanding of the content of the image, and by analyzing the detailed information of the image and appropriately supplementing the details and textures required for video enlargement, it can enlarge 720p images to 8K ultra high definition images.
In addition to image quality, sound quality is also an essential element of an immersive experience. Ziguang Zhanrui has developed a full link sound quality improvement solution from audio encoding and decoding to playback sound effect processing, supporting intelligent sound effect tuning technology for playback content and adaptive calibration technology for sound field, creating professional listening sound field effects for users.
The company leader stated that the development of artificial intelligence and virtual reality technology has put forward higher requirements for high-definition display technology that combines interactivity and immersion. The release of the M6780 ultra high definition intelligent display chip platform will promote the integration of ultra high definition display technology and virtual reality, and drive the industrial ecosystem towards maturity.
This technological integration will promote the development of the metaverse industry. At the 2023 Shanghai World Mobile Communication Conference, China Mobile teamed up with the Metaverse Ecological Partnership to launch the China Mobile Metaverse Industry Alliance and announced the first batch of 24 alliance members.
The first batch of alliance members such as Mango TV, iFlytek, and Guangming Net will cover the industry university research funding chain, focusing on four directions: metaverse content production, XR terminals, key technologies, and computing power networks, to achieve complementary capabilities, resource sharing, and integrated development.