Returning to the city, with a new look and function, "The Bund Old City Hall" has entered the stage of global investment promotion
On the afternoon of May 17, the Bund·Old City Government brand unveiling ceremony and global product appraisal meeting were held in the old city government building.
The old city government building is the core building of the 160 Neighborhood Protective Comprehensive Renovation Project in Huangpu District. The project was officially launched in early 2015; on October 9, 2019, the renovation of the old building started; in September 2020, the project fully started; it will be completed in April 2023 The building has been enclosed for a century. Construction was completed in May this year and entered the investment stage. After nearly 10 years of hard work, all parties involved in the project have achieved the "reappearance and reshaping of functions" of the entire neighborhood, turning "old" into "classic". The old city government building, which has extremely important historical status and symbolic significance in Shanghai, will return to the city and serve the city with a completely new look and a complex functional format.
During the event, the Bund·Old City Hall brand logo was officially unveiled. The brand logo is inspired by the iconic perspective shape of the old city government building. Lines are used to outline the classic appearance of the old city government building, retaining the historical and artistic sense of the building itself, and at the same time signaling a city rich in traditional charm and modern vitality. The birth of a new Shanghai landmark.
The Bund Old City Hall project is located in the core area of the Bund historical and cultural area and the Bund financial cluster. It is surrounded by Jiangxi Middle Road, Fuzhou Road, Henan Middle Road and Hankou Road. It is about 300 meters away from the Bund Huangpu River and about 200 meters away from Nanjing East Road. rice.
The main buildings of the project include enclosed buildings along the street, red buildings in the courtyard, multi-functional courtyard buildings, underground spaces, etc. The above-ground construction area is about 42,000 square meters. There are about 3,000 square meters of public open citizen space in the enclosed building courtyard, and the underground construction area is about 26,000 square meters, providing about 300 parking spaces.
According to the project builder, the overall positioning of the project is a classic historical district of high-end modern service industry, forming a composite format layout of 70% office, 20% culture and 10% commerce, creating an international financial office service platform, a central activity area cultural benchmark and city Shared public space.
The project mainly includes the following functional components:
Enclosing the first floor and underground of the building: commercial space, cultural space and parking space. It has good accessibility and provides an operating space open to the outside world. By moving and relocating the Little Red Building, the underground space has been increased and about 300 parking spaces have been opened.
Floors 2-4 of the enclosed building: business office functions. The large bay space in the newly built part and the original layout of the historical building part form two different forms of office space.
Courtyard Red Building: A historical building preserved for renovation, with a classic and elegant shape, and the entire building can be used for commercial functions.
Courtyard multi-functional building: built into a modern cultural activity center that can carry out various fashion and cultural activities.
Rooftop platform: The circular rooftop platform can be used as a shared space for offices and businesses, offering a panoramic view of the Bund neighborhood.
Courtyard Square: The layout of the enclosed buildings along the street creates a central courtyard space, which provides a new place for citizens to relax and entertain. It will also be an ideal place for holding various public activities and cultural exhibitions. The open ground floor design connects the courtyard to the external street, making it an attractive public space.
The main part of the project office is planned to introduce global and Asia-Pacific regional headquarters office companies, reflecting the requirements of the construction of Shanghai's five centers of "international economy, finance, trade, shipping, and science and technology"; the cultural and commercial part is planned to introduce cultural and artistic categories with brand appeal , stylish catering, and specialty retail brand customers. At the same time, through the activation of public spaces and public functions, the project becomes a landmark urban destination.
The project combines unique historical heritage, location advantages and architectural quality, and is about to embark on a new journey of carrying new urban functions. It is now recruiting partners from around the world to jointly create the future business benchmark of the Bund.
In 2014, according to the overall deployment of the Municipal Party Committee and Municipal Government, the Huangpu District Government signed a cooperation agreement with Shanghai Real Estate Group, and the Bund Old Construction Company was jointly established by the Bund Investment Group affiliated to Huangpu District and the Real Estate Investment Company affiliated to Shanghai Real Estate Group. The Old Bund Construction Company was officially launched in 2015. The protective comprehensive renovation of the Municipal Government Building has become the first urban renewal demonstration project in Shanghai and the comprehensive renovation of the second facade of the Bund.
The project renovation plan is led by the famous British architect David Chipperfield, who is the winner of the 2023 Pritzker Architecture Prize. It maximizes the retention of historical architectural elements and their evolution over the years, and minimizes interference with the existing building structure. , improving its spatial quality to meet current functional needs. The newly built part continues the design language and material texture of the historical building, giving the entire building a harmonious, classic, and elegant high-quality image.
From the launch of the international solicitation of plans in 2015 to the basic finalization of the design plan in 2020, it took five years to optimize and adjust for excellence. During this period, nearly 30 drafts of the plan were formed, and countless seminars, expert meetings, and reporting meetings were organized. During the process, we paid attention to historical research, sorted out historical materials including the Shanghai Urban Construction Archives, the British Archives historical drawing files and various historical records, and compiled a project historical research report to accurately grasp the historical context; we also focused on cultural preservation of buildings. Ontological survey uses laser point cloud to scan the entire building, collects accurate data, and establishes a huge database to ensure that the design baseline drawings are accurate; it pays attention to listening to expert opinions and introduces authoritative experts in the fields of planning, architecture, cultural preservation, and humanities as well as relevant municipal and district officials. The management department formed an expert group to discuss, discuss, optimize and improve the design plan. Finally, an architectural planning and design scheme was formed with the main content and characteristics of strengthening the protection of historical buildings, respecting the historical spatial pattern, properly handling the relationship between new and old buildings, expanding public open spaces, and revitalizing the use of historical buildings. Function" provides a blueprint.
During the reconstruction and construction, respect for history and scientific protection will be regarded as the main principles of restoration. Through sufficient historical research and on-site analysis, "one policy, one policy" will be given priority to using traditional techniques for restoration, while fully absorbing international advanced concepts and technologies. The details of "minimum intervention" and the concept of "scientific protection" are reflected in every aspect. Behind the implementation of every process is the meticulous craftsmanship of the project team. For example, in order to achieve the effect of repairing the heavily preserved area as before, the colors, materials, processes, etc. of the original doors, windows, handles, walls, floors, etc. were researched and researched before construction, and then the appropriate ones were selected "one by one". The technology and materials were classified and restored piece by piece; in order to completely repair and protect the red building in the project courtyard at the original site, and take into account the overall underground engineering implementation, the red building was first moved, and then jacked up and restored after the underground engineering construction at the original site was completed. Move the plan to its original location.
In the comprehensive protective renovation project of 160 Neighborhoods, Huangpu District also organically integrated the protection and utilization of red cultural resources with urban renewal. Relying on the original office of Mayor Chen Yi and adjacent building spaces in the old city government building, Huangpu District fully explored the red genes in historical buildings. With the support of relevant municipal departments and units, a themed exhibition on the former office site of Mayor Chen Yi was planned and held to build a people's city.
The unveiling event was hosted by Shanghai Real Estate Investment Co., Ltd. and Shanghai Bund Investment and Development Co., Ltd., and hosted by Shanghai Bund Old Building Investment and Development Co., Ltd.
