[One Week in Shanghai] Brand Upgrading and Empowerment, Efficiency and Quality Improvement

The annual "China Brand Day" event was launched in Shanghai last week. Nationally renowned brands gather in Shanghai, and the city's own brand building is once again emphasized.

Zhang Guoqing, Vice Premier of the State Council, said at the launching ceremony that China will solidly carry out the action of creating Chinese brands, adhere to the innovation-driven approach, deepen reform and opening up, support enterprises to rely on innovation to increase varieties, improve quality, and create brands, and support enterprises to actively participate in international market cooperation and competition, through Upgrading standards promotes quality upgrading and brand efficiency enhancement, vigorously strengthens fair competition law enforcement and intellectual property protection, actively creates a good environment for brand development, and provides strong support for promoting high-quality development and realizing Chinese-style modernization.

Chen Jining, Secretary of the Shanghai Municipal Party Committee, said that Shanghai will continue to promote Shanghai's "four major brands", focus on promoting brand quality and upgrading, continue to optimize the brand development environment, better serve brands sailing overseas, and promote brand building to continuously achieve new breakthroughs.

"The competitiveness and influence of Shanghai's brands are an important part of the construction of the 'Five Centers'." Chen Jining said that Shanghai will comply with the trends of industrial upgrading, consumption upgrading, and market upgrading, vigorously support new technologies, new models, and new business formats, and accelerate Develop new productive forces to allow more brands to stand out; focus on leveraging the advantages of international consumption center cities, continue to create a market-oriented, legal and international first-class business environment, develop higher-level producer services and professional services, and help more Many Chinese brands are world-renowned.

Brand building is of great significance at many levels such as industrial transformation and upgrading and international cooperation and development. For Shanghai, continuing to build high-quality brands and provide support for more Chinese brands is an inherent requirement to promote high-quality development and a reflection of the city's core functions, especially service functions.

More broadly, whether it can build a brand, develop characteristics and comparative advantages in various fields is also an important reference for testing the effectiveness of the "Five Centers" construction.

At the beginning of last week, Chen Jining investigated China Pacific Insurance Co., Ltd. and Shanghai Pudong Development Bank Co., Ltd. In the meantime, it is hoped that the two major enterprises will focus on their main businesses and improve their core competitiveness, better serve the "five centers" and socialist modernization, and better play the main role in stabilizing growth, promoting transformation, and benefiting people's livelihood in Shanghai, and provide Make greater contributions to the construction of Shanghai as a financial power and an international financial center.

CPIC and Shanghai Pudong Development are both well-known leading state-owned enterprises in Shanghai and are also regarded as "financial business cards." Whether such leading enterprises can continue to polish their business cards and build their brands, grasp the trends of digitalization, intelligence, and greening, and improve the level of financial services is related to the level of financial center construction and international competitiveness.

At the same time, providing service empowerment to other "centers" is also an important aspect to test the brand value of financial institutions.

At China Pacific Insurance, Chen Jining listened to a report on the group’s overall overview and service to the real economy, inspected innovative scenarios such as inclusive finance and digital finance, and real-time claims data displays, and learned about its practical exploration and practice of focusing on key areas, relying on technology empowerment, and innovative insurance products. Business team building, etc.

He said that insurance is an important risk management tool in modern society and is related to the healthy development of the economy and society and the protection of people's livelihood. It is necessary to adhere to the sound operating policy, continuously optimize the product structure, and continue to enhance operational resilience. It is necessary to give full play to its own strengths and advantages, adapt to the future development needs of the city, focus on key areas such as technology, health, shipping, and property, actively develop new types of insurance, and improve the quality of asset management capabilities.

At Shanghai Pudong Development Bank, Chen Jining pointed out that it is necessary to accelerate the adaptation to the new economic and financial situation, further enhance the sense of urgency for transformation and development, "seize the opportunities of digitalization, intelligence, and greening, strive to reshape the core business, and constantly build new strategic advantages." At the same time, it is necessary to further clarify the characteristic positioning, accelerate the optimization of business layout, strengthen core competitiveness through continuous intensive cultivation, and win the initiative for future development.

During discussions with the two institutions, city leaders emphasized that the study and implementation of General Secretary Xi Jinping’s important expositions on financial work must be closely integrated with the implementation of General Secretary Xi Jinping’s important instructions and requirements on the construction of Shanghai as an international financial center. In deepening study Grasp the direction of enterprise development, identify the enterprise's development positioning, improve the enterprise system, and continuously enhance core competitiveness.

Shanghai's financial state-owned enterprises must have "the great nation" in mind, insist on thinking and acting within the overall situation, take the initiative to take the lead, take the lead in trials, actively reform and innovate, and better test systems, explore new paths, and make up for shortcomings for the country.

When investigating ICBC Shanghai Branch and China Construction Bank Shanghai Branch at the beginning of the year, "testing the system, exploring new paths, and making up for shortcomings for the country" was also highlighted. As the central mission of a financial institution, it is also a key factor in determining brand value.

This survey made it clear that we must firmly grasp the general trend of scientific and technological progress and the general direction of industrial transformation, continuously optimize financial supply, support major scientific research tasks, major engineering projects, and the construction of key industries, and help cultivate and develop new productive forces; we must promote digital and intelligent transformation , make good use of new technologies such as blockchain, big models, and big data to continuously improve the quality and efficiency of financial services.

Financial state-owned enterprises are also expected to take the initiative to serve enterprises going global, strengthen the docking of advantages, promote bancassurance cooperation, increase innovation in financial products and services, and overall promote the improvement of professional service levels - for financial institutions, the deep value of the brand, It aims to promote the formation of a number of high-quality brands in various industries and fields. This is exactly where the service function of finance lies, and it is also the important value of an international financial center.