Musk wants to change the Twitter logo to "X" and say goodbye to "Bluebird". Twitter logo change | Musk

Release time:Apr 14, 2024 08:38 AM

Elon Musk, who has been constantly testing the waters of reform since acquiring Twitter, has made new moves. On the 23rd, he tweeted repeatedly stating that he would change the Twitter logo from Bluebird to "X".

"We will soon bid farewell to the Twitter brand and gradually bid farewell to all birds," he said. If we can find a good "X" icon, it will be released globally on Monday. Currently, Musk has replaced his Twitter avatar with a black "X" logo image.

Analysis indicates that this will be the latest significant change since Musk's acquisition of Twitter. Musk aims to accelerate the development of a versatile application that encompasses everything.

Creating a "universal program"

Since its launch on Twitter in 2006, Bluebird has been its exclusive trademark. The name of the tweet comes from a type of bird call. The founder believes that bird calls belong to short and fast frequencies, which are consistent with the connotation of social media platforms.

Now, why did Musk reshape this iconic brand by replacing it with the letter "X"?

The public opinion believes that in the field of mathematics, the letter X is often used as an unknown number in algebraic expressions, with infinite possibilities. Musk aims to accelerate the development of a versatile application that encompasses everything.

In fact, a few weeks before taking over the Twitter platform, Musk had stated that acquiring Twitter would be a "catalyst" for creating "X", hoping to transform social media platforms into so-called "universal applications".

The blueprint of "Universal Application" is similar to WeChat: over 1 billion users use WeChat to send text messages, make payments, book flights, play games, and even call taxis for various operations.

Twitter CEO Linda Yakarino provides more explanation for "X" - X is the future form of infinite interaction. Create a global market for creativity, goods, services, and opportunities centered around audio, video, messaging, payment/banking.

Musk previously admitted that Twitter's advertising revenue was only nearly half of what it used to be, and as a result, the company's cash flow has remained negative and its debt burden has been heavy. Musk said he will take more measures to reshape the brand and take this social media company in a new direction. Replacing the brand logo is one of them.

Passionate about X

Alan Adamson, co-founder of marketing consulting firm Metaforce, believes that given Musk's long-standing use of the symbol "X", the change in "bird removal and symbol replacement" is not surprising.

In fact, almost every product of Musk contains an "X" element.

In 1999, Musk founded a financial services startup called X.com, which later became widely known as the online payment platform PayPal.

Subsequently, Musk sold PayPal to eBay to obtain sufficient capital to create Tesla and space exploration technology companies. The SUV model launched by Tesla is also named "Model X.".

In March of this year, Musk founded X Company, which owns Twitter social networking services. Musk has announced that Twitter will serve as the foundation for other products.

This month, he officially established an artificial intelligence company, claiming to understand the true essence of the universe and naming it "xAI".

Even when naming his son, Musk used this beloved letter.

"I'm not sure if there's any subtle connection or symbol, but I like the letter X," Musk tweeted on Sunday, along with a photo of his forearms crossed in an X.

Disputes arising from "changing labels"

The outside world has noticed that Musk changed Twitter's logo at a time when the company is experiencing turbulence.

On the one hand, Musk's series of reform measures such as firing employees and restricting browsing have caused dissatisfaction among users, and have also made advertisers feel uneasy. They are worried that the brand will be damaged due to "chaos" and are fleeing Twitter. CNN reported that Twitter's recent complex situation is a lawsuit alleging that the company owes at least $500 million in severance pay to former employees.

On the other hand, competitors are also waiting for opportunities to take action. Within 5 days after the launch of the new application and Threads, which has similar functions to Twitter, "Yuan" company has registered 100 million users.

In this context, Musk's "logo change" has sparked many doubts.

Some people are concerned that this move may further alienate Twitter's loyal fans. Alan Adamson said that given Musk's series of significant changes, the majority of Twitter's audience is already dissatisfied with the platform, and the changes in the logo will make them even more confused.

Jason Goldman, former product manager on Twitter, said, "It doesn't make much sense to replace a globally renowned brand with a common symbol from a bad street."

Some industry insiders are also skeptical about Musk's prospects for creating a "universal application".

Professor Gregor from Syracuse University said, "I'm not sure if Musk can gain enough trust from his user base to allow people to conduct financial operations on his application or add any type of financial institution." The professor added that some of Musk's reform practices have damaged Twitter's integrity.

However, Jeffrey Bravens, a journalism professor at the University of Cincinnati, believes that given that Musk has already disappointed a large portion of Twitter users, changing the logo may not be harmful. "This may be a way to save it by destroying it and recreating it into something else."

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