Why ride the wind and waves?, Dragon Boat Economy Revitalizes City | China | Economy

Release time:Apr 13, 2024 22:23 PM

Approaching the Dragon Boat Festival, across the country, dragon boat races and hundreds of boats compete for the top spot.

On June 18th, the Dragon Boat Open kicked off in Neijiang, Sichuan.

Why ride the wind and waves?, Dragon Boat Economy Revitalizes City | China | Economy

As the Dragon Boat Festival approaches, a sea dragon boat race will be held in Lianjiang County, Fuzhou, Fujian.

△ On June 10, the first stop of the 2023 China Dragon Boat Race, Yancheng Station, Jiangsu Province, opened. 38 teams and 800 athletes from all over the country participated.

On June 10th, the Guangdong Hong Kong Macao Greater Bay Area Dragon Boat Invitational kicked off in Dongguan, Guangdong Province, with 18 dragon boat teams from Guangdong, Hong Kong and Macao competing across the river.

From June 3rd to 4th, the Cross Strait Dragon Boat Race was held in Xiamen, Fujian, with 47 teams from both sides participating.

What are we talking about when we talk about dragon boats?

Is it just a traditional custom of the Dragon Boat Festival? Absolutely more. Behind the bustling dragon boat racing event is the enormous economic benefits.

Dragon boat has become a beautiful business card of folk tourism, an important opportunity for promoting the city and an engine for the development of new industrial chains.

The Beautiful Business Card of Folk Tourism

"Boat shadows and waves fly with thousands of swords, and the sound of drums cleaves the waves and makes a thousand thunders." As one of the traditional customs of China's Dragon Boat Festival, dragon boat racing has been listed as a national intangible cultural heritage.

The spectacular scene, thrilling competition, and the neat rows and chopping of the contestants, as well as the cheers and cheers from the audience on the shore, make the dragon boat race highly entertaining and engaging. The unique forms and supporting customs of dragon boat races in various regions further enhance their appeal.

Dragonboat rowing is called "dragon slaying boat" in Guangdong. In recent years, the "Dragon Boat Drift" in Diejiao Village, Foshan, Guangdong has gained popularity.

Every year during the Dragon Boat Festival, a highly ornamental dragon boat drifting race is held here. The competition venue is extraordinary, not in a wide water area, but on narrow river channels with S-shaped, C-shaped, L-shaped, and straight lines.

The 25 meter dragon boat needs to be loaded with three to four dozen people to sprint and race on a narrow river, drifting through bends, crossing bridge holes, and turning around. This scene is like a racing car drifting.

"Dragon boat drift" has brought Diejiao "rowing" into the sight of the people across the country. Diejiao Dragon Boat continues to innovate and enter the local Qiandeng Lake, regularly carrying out night light dragon boat drifting exhibitions, allowing the collision of tradition and fashion to create wonderful sparks, and the night light dragon boat drifting has once again become popular.

In Zhenyuan County, located in Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, dragon boat racing is another flavor. Zhenyuan County is a famous historical and cultural city in China, and the Zhenyuan Dragon Boat Race is also a national intangible cultural heritage.

Every year, a grand dragon boat racing cultural festival is held here. In addition to dragon boat races, there are also rich folk activities such as traditional dragon worship ceremonies, folk arts street walking, colorful boats and dragon boat tours of the river, duck grabbing in the water, and water lanterns.

The beautiful scenery combined with colorful folk customs attracts tourists from all over the country. According to statistics, during the three-day period of the 2022 Dragon Boat Race Cultural Festival alone, Zhenyuan County received 319400 tourists, with a comprehensive tourism revenue of 326 million yuan.

"Since ancient times, dragon boat racing has been unique to the night race in Sanxi Village, Changle District, Fuzhou, Fujian Province.".

As night fell, the lanterns lit up, drums sounded suddenly, and dragon boat races began... In 2022, Sanxi Village attracted over 28 million views across the internet and quickly gained popularity through its live broadcast of the night dragon boat race.

In Miluo, Hunan, the birthplace of dragon boat culture, a series of large-scale events such as the International Dragon Boat Festival have been held for more than ten consecutive times. Miluo continues to polish the three cultural business cards of "Dragon Boat Festival, Dragon Boat Festival, and Poetry", and continuously establishes the "Miluo River in the World" cultural and tourism brand.

In recent years, more and more places have excavated their unique dragon boat culture and turned it into a beautiful business card for the development of cultural tourism.

An important opportunity for Saixing City

The development of dragon boat racing has become not only a traditional Chinese custom, but also a competitive sport. Competitive dragon boat racing was formed in the 1970s to 1990s. At the 2010 Guangzhou Asian Games, dragon boat racing became an official event.

△ 2010 Guangzhou Asian Games Dragon Boat Men's 500m Straight Track Race

In 2021, at the Tokyo Olympics, dragon boat made its debut on the Olympic field as a showcase event, marking the start of the entry process for dragon boat racing. Compared to traditional dragon boats, the carefully developed competitive dragon boat has a greater sense of design and speed. This year, as an official competition event, dragon boat will also make its debut at the Hangzhou Asian Games.

△ During the Tokyo Olympic Games, the Chinese dragon boat appeared as a demonstration project.

How popular are competitive dragon boat races? Let's take China Dragon Boat Competition, the top domestic dragon boat race, as an example. The competition is held in multiple stations every year, from Jiangyin in Jiangsu Province in the Yangtze River Basin to the bay of Hainan Island, as well as Poyang Lake in Jiangxi Province and Jiuqu Yellow River in Gansu Province. In terms of audience, the 2015 Dongguan Machong Station competition attracted over 100000 people to watch on site; In 2015, the number of dragon boats participating in the Wenzhou Station reached 203, setting the Guinness World Record at that time.

Many large-scale dragon boat races adopt the form of sub races, providing many cities with the opportunity to hold competitions, which also provides cities with opportunities to gather popularity and showcase their talents. Many cities take the opportunity of holding dragon boat races to promote tourism and revitalize the city, allowing the city's reputation to ride the wind and waves.

On May 20 this year, another important dragon boat race, the 2023 China Dragon Boat Open Changshan Station in Zhejiang Province, opened. During the dragon boat racing event, Changshan seized the opportunity and launched multiple high-quality tourism routes, including mountain and water tours, peculiar stone tours, Song poetry charm tours, and spicy food tours, further enhancing its popularity and reputation. The city propaganda slogans on the shore of the competition field have also made more people remember Changshan.

On May 28, the 2023 China Dragon Boat Open came to Enyang, Sichuan. With the holding of the competition, this small town in northeastern Sichuan has welcomed audiences from Chengdu, Chongqing, Xi'an and other places, and its popularity has skyrocketed.

In 2022, Enyang Dragon Boat Park was completed and put into use. The park has four 500 meter standard tracks and 5000 audience seats. In February 2023, the "14th Five Year Plan" for sports development in Enyang District was released, which clearly listed "developing dragon boat competitions and tourism industries, promoting the establishment of water sports training bases in Northeast Sichuan, actively creating and introducing dragon boat competitions, and developing dragon boat tourism projects based on dragon boat competitions" as important matters. The story of Enyang and dragon boat sports will be even more exciting in the future.

Fuzhou, Fujian is also the one that has polished the business card of dragon boat races. Since the Chinese Dragon Boat Competition was held in 2013, Fuzhou has attracted top events by virtue of its long history and profound heritage of dragon boat culture. In 2022, Fuzhou successfully hosted the first World Dragon Boat League. Dragon boat has become a cultural brand and sports calling card for Fuzhou to become a modern international city.

In 2022, the Fuzhou Municipal Government issued the "Implementation Plan for Further Promoting the Development of Dragon Boat Sports in Fuzhou", proposing that by 2025, the competitiveness, integration rate, and participation rate of dragon boat sports will significantly improve. Fuzhou is vigorously carrying out traditional dragon boat manufacturing, research and development of new dragon boat yachts, inheritance and protection of dragon boat culture, and dragon boat sports events, continuously integrating the Fuzhou dragon boat industry chain.

The competition is like oars, the city is like boats, and the oars move while rowing. Exciting dragon boat races promote the development of the city.

The engine for the development of new industrial chains

High level dragon boat races can bring enormous social and economic benefits. With the increasing number of dragon boat competitions year by year, dragon boat clubs across the country are constantly emerging like mushrooms after rain. According to relevant institutions, by 2022, China's dragon boat team has spread to more than 20 provinces, regions, and cities across the country, with the main teams concentrated in Guangdong, Zhejiang, Fujian, Jiangsu, and Hubei. A long industrial chain has been developed around dragon boats.

Quzici Town in Miluo City, Hunan Province has formed a dragon boat industry cluster. It is understood that there are currently more than 20 dragon boat manufacturing enterprises in Miluo, with wooden dragon boats and fiberglass dragon boats as the main products. The annual production of more than 4000 dragon boats of various types is about 150 million yuan, and the products are sold throughout the country and Southeast Asia, effectively promoting the economic and social development of Miluo.

Some dragon boat companies are actively seeking diversified development and have produced a large number of professional coaches and event organizers. Nowadays, Miluo has formed a new pattern of industrial development supported by dragon boat racing, dragon boat manufacturing, and dragon boat intangible cultural heritage.

In addition, many enterprises producing dragon boats have emerged in Shunde District, Foshan City, Guangdong Province, mainly concentrated in Xingtan Town and Longjiang Town in Shunde District. Xingtan Town mainly produces small dragon boats with 5 people as the main production. In the Pearl River Delta region, 8 out of 10 5-person dragon boats come from Xingtan Town.

With the increasing demand for standardization in modern dragon boat races, the manufacturing process of dragon boats is constantly improving, and the equipment for dragon boat races is also keeping up with the times. Wooden dragon boats that were originally handcrafted have been replaced by fiberglass dragon boats, and wooden paddles have also been replaced by lightweight carbon fiber paddles. Some ships are also equipped with mechanical automatic drainers inside, which can automatically discharge water brought into the ship by team members rowing at a certain speed during competitions, improving speed and safety.

A water sports equipment factory operator once introduced in a media interview that the modern fiberglass competitive dragon boats produced by the company are not only very popular in the domestic market, but also exported to countries such as South Korea, the Philippines, and the United States. "In 2019, our company's annual revenue reached around 30 million yuan. In 2018, at the Asian Games held in Jakarta, Indonesia, our dragon boats also appeared on the world competitive stage alongside the national dragon boat team."

From the production of dragon boat equipment and competition equipment, as well as the construction of competition venues, to the training and training of athletes, to the hosting of events, event or team naming and commercial sponsorship, and to the service industries related to events such as accommodation, catering, and transportation... A long dragon boat can extend a longer industry chain and have great potential.

On the racetrack, dragon boat races and hundreds of boats compete for excellence; Off the field, the dragon boat economy is thriving. China's dragon boat will carve out a broader world.

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