Which cultural and tourism expenses are most popular this summer? What are the new features? Expert interpretation →
The summer is coming to an end, how did you spend this summer? Have you taken your family on a trip? Have you registered a study tour for your child? Have you gone to see a movie or a performance?
This summer, the domestic tourism market can be said to be bustling and exciting. Let's follow together: What new cultural and tourism consumption scenes and new business formats have emerged this summer? What are the new characteristics of the summer tourism market this year? In the first half of this year, China's cultural and tourism market continued to recover. So, how will cultural and tourism consumption unleash greater potential in the future?
First, let's go to various places to see what exciting cultural and tourism activities there are
Integrating Education with "Travel" Summer Study Theme Rich and High Heat
In recent years, study tours have become popular in the summer tourism market. These research and learning activities have increasingly diverse themes, making the summer tourism market more diverse.
>
Not long ago, the summer study camp in Ulanbuhe Desert, Bayannur City, Inner Mongolia welcomed a group of young students. The study starts with a 3-kilometer desert hike, allowing students to experience the hardships of desertification control through walking.
Ma Yihua, a student of Ulanbuhe Desert Training Camp: Through this study tour of desert hiking, he learned how to use various methods to determine direction without a compass, and also learned how to obtain water sources without a water source.
The Mars 1 base located in Jinchang, Gansu is a science popularization, research, learning, cultural and tourism base. Visit the Mars Simulated Survival Experience Center, create models of Mars spacecraft, conduct outdoor geological surveys, wear spacesuits to see simulated craters, and learn about aerospace technology achievements at the Mars Interstellar Exploration Experience Center. Children from all over the country can immerse themselves in Mars here.
Student Zeng Zihao from the research group: I am very excited. I feel that the terrain here is very complex, and the simulated Martian landscape looks very similar.
At the Second Bathing Beach in Qingdao, researchers from the China Institute of Marine Sciences led a research group of students to meet and collect seaweed in the intertidal zone of the ocean. Subsequently, under the guidance of the teacher, the children identified, cleaned, and made algae wax leaf specimens, and listened to experts to popularize marine knowledge.
Student Wang Siyan from Jiayuguan School in Qingdao: The charm of these marine animals is also very attractive to me, but there are some ocean problems that are gradually deteriorating. I want to study hard in the future and do my part to make our oceans more beautiful.
Summer "Museum Tour" Warm up Special Activities Popular
What are the popular tourist destinations for summer vacation? Museums should be one of them. This summer, many places are experiencing a hot trend of "museum tours". Museums in various regions not only launch various characteristic activities and products, but also meet the public's visiting needs to a greater extent by appropriately extending opening hours and other means.
>
This summer, the Changsha Museum in Hunan Province launched a self guided and fun visit called "Time Traveling Little Experts", which offers social practices with different themes for children of different age groups. In the theme exploration activity of "Changsha in Text", children search for the mysteries of the word "Changsha" in different eras in the exhibition hall. In addition, there are also rich cultural relic restoration experience activities that allow children to experience the joy of archaeology firsthand.
Visiting student Feng Chengran: Through games, entertainment, and interaction, I have gained a lot of historical and cultural knowledge, which has also enriched my summer life.
In Suzhou, 9 museums, including Suzhou Museum and Suzhou Silk Museum, have launched extended opening services, extending the opening hours from 5 pm in the past to 9 pm in the evening.
In Shanghai, multiple museums have launched "Museum Wonderful Night" activities, becoming a lifestyle for citizens and tourists as well as a great place for summer leisure.
Parent Chi Ling: It was too hot during the day, and we happened to see an introduction activity at the History Museum. We all thought it was great, so we made an appointment to bring the children over to play.
At the Shanghai Museum of History, the "Changjiang Estuary No. 2 Scientific Archaeology in Progress" exhibition features a series of activities such as exploration exhibitions, parent-child knowledge shows, and children's light and shadow dramas. In the outdoor courtyard of the museum, there are abundant handicraft activities and games, allowing the audience to experience a unique nighttime atmosphere of the museum. In addition to extending the opening hours, various museums in Shanghai plan special events based on their own characteristics, offering discounts on tickets, cultural and creative products, and some venues also provide catering services to meet the different needs of tourists who come to the museum on weekends and nights.
Multiple regions have launched summer "night tours" to expand new "night" modes
The hot weather during the summer has made night travel a popular choice for many people. Various regions are constantly introducing diverse new scenarios and formats of nighttime consumption, igniting new vitality in the nighttime economy. In addition to night tour museums, many scenic spots have also launched night tour modes.
>
Under the backdrop of night lights, the Juyongguan Great Wall located in Changping, Beijing resembles a wandering dragon, nestling among the mountains. Tourists climb the Great Wall at night to experience the charm of the ancient wall.
At the White Deer Plain Film and Television City in Lantian County, Xi'an, Shaanxi, a series of experience projects such as night performances, night tours, and night markets are launched here to meet the needs of tourists for leisure performances at night. This summer, Xi'an has launched over a hundred night time consumption promotion activities, providing a rich night time consumption experience for the general public and tourists.
At Tianmu Lake in Liyang, Jiangsu, tourists can experience an immersive night navigation project and watch a water show performance. The performance combines situational dramas, song and dance performances, and light shows, not only integrating into the local culture of Liyang, but also bringing new experiences to tourists.
Immersive cultural tourism is highly sought after, new experiences stimulate new vitality
Immersive cultural tourism is becoming increasingly popular among tourists. Innovative immersive cultural and tourism projects are constantly emerging, not only bringing new experiences to tourists, but also stimulating new vitality in the cultural and tourism market.
>
The old factory area in Xi'an, Shaanxi, where movies are being filmed, has attracted over one million visitors to its ongoing film archive exhibitions, merchandise markets, music festivals, and other events since the summer. The old factory area has been transformed into a new space for light and shadow art, with quaint red brick walls adorned with various movie posters. Tourists can take photos and check in while walking.
Tourist Chen Xingxin: It's quite impressive. The surrounding environment is retro style, like the cinematic feeling captured in movies.
In the on-site film museum, there are over 300 movie projectors from various countries and eras, allowing visitors to experience them from zero distance.
This summer, immersive cultural and tourism projects continue to emerge. Recently, the Chinese Symphony Orchestra has joined forces with the Wuxiang Art Space to combine concerts with digital art, bringing a unique music feast to the audience; At the foot of the Yulong Snow Mountain, in Wenlin Village, the ancient city of the Old Town of Lijiang, Yunnan Province, tourists and Naxi men, women and children in festival attire experience the joy of the traditional Torch Festival; In Beijing, immersive theatrical performances bring a different experience to the audience.
The entire area where the audience is seated is the stage itself, and the play takes place right beside them. What you are eating in front of you is a real dinner, and the audience sitting next to you may not be the real audience. It is very likely that you are the actors of this scene, and you may even be called out by the cold, immersing yourself in the plot and participating in it.
It is reported that the Ministry of Culture and Tourism will collaborate with various regions to continuously promote the cultivation of new spaces for immersive experiences in national smart tourism, enhance cultural and tourism consumption experience, and drive the growth of cultural and tourism consumption.
What are the new characteristics of the sustained hot summer tourism market?
What are the new characteristics of China's summer tourism market this year? Listen to Professor Hong Xianghua's interpretation from the Central Party School.
>
Professor Hong Xianghua from the Central Party School: In the first summer vacation after the epidemic, the domestic tourism industry has recovered very strongly, and the national performance market continues to heat up. It is difficult to obtain tickets for tourist attractions, and consumption hotspots such as music festivals and camping festivals continue to emerge.
Overall, the cultural and tourism market presents the following characteristics:
Firstly, the combination of leisure and leisure. The travel mode characterized by depth, slow enjoyment, and leisure is more favored by tourists, and their travel concepts are gradually evolving from visiting and checking in to more immersive travel and comfortable vacations that focus on experience;
Secondly, the integration of diverse business formats continuously creates new consumption scenarios. For example, "music+tourism", "culture+tourism", "agriculture+tourism", and "sports+tourism", the upgrading trend of consumption is relatively obvious, reflecting the strong vitality and resilience of the Chinese economy;
Thirdly, cultural experience is an important component of tourism consumption. Tourists are increasingly passionate about the excellent traditional Chinese culture, and cultural elements have come to life and become active under the promotion of the tourism industry, reflecting the strong sense of identification and pride of the Chinese people towards the excellent traditional Chinese culture.
How to unleash greater potential in future cultural and tourism consumption?
The cultural and tourism market in our country continues to recover. In the first half of this year, the total number of domestic tourists reached 2.384 billion, a year-on-year increase of over 60%. Realize a domestic tourism revenue of 2.3 trillion yuan, with a year-on-year growth of over 90%. The concentrated release of resident tourism demand and a significant increase in tourism travel have driven the expansion of related consumption. Since the summer, the cultural and tourism market has also continued its strong recovery momentum. So how can future cultural and tourism consumption unleash greater potential? Continue to listen to Professor Hong Xianghua's interpretation from the Central Party School.
>
Professor Hong Xianghua from the Central Party School: With the accelerated development of people's consumer confidence and the accelerated release of consumer potential, higher level demands have been put forward for the future development of the cultural and tourism market.
Firstly, it is necessary to create a good consumption environment. Further enrich the content of activities, increase efforts to benefit the people, and create a good consumption environment;
Secondly, enrich the innovative supply of products. The current imbalance and insufficiency of tourism supply and demand, especially the insufficient supply of high-quality tourism products, require the promotion of more infrastructure and public services, and encourage tourism suppliers to accelerate their innovation efforts.
Once again, extend the chain of the cultural and tourism industry. For example, exploring the unique cultural value of tourist destinations, developing new business models, creating distinctive cultural and tourism brands, integrating high-quality cultural resources, and using brand triggering to achieve integration and full integration.
At the same time, enhance the intelligence level of tourism destinations. Integrate resources from various regions, build a digital cultural and tourism industry chain, achieve the development of front-end tourism projects, management of terminal e-commerce, back-end full media marketing and integration, and further expand the cultural and tourism market.
