What do we see?, Qianbi Tower | This Dragon Boat Festival Continues | Transition | Culture

Release time:Apr 13, 2024 23:11 PM

Authors: Xiang Zhiqiang and Julie

On the first Dragon Boat Festival after the smooth transition of epidemic prevention and control, the sustained high temperatures in the north and super heavy rainfall in the south have put this traditional festival to the test. Extreme weather has not stopped people's footsteps and passion for travel.

This leisure feast of vision, hearing, smell, taste and touch, and the traditional culture represented by Zongzi and dragon boat, make our spirit surging and full. What kind of power does this multifaceted and rich Dragon Boat Festival contain? What did we see again?

What do we see?, Qianbi Tower | This Dragon Boat Festival Continues | Transition | Culture

A strong consumption

As the successor of the hottest May Day holiday in history, this Dragon Boat Festival is still full of people. The popularity of Zongzi and the popularity of the dragon boat race vividly demonstrated people's enthusiasm for "consumption" and "play".

On the major e-commerce platforms, the sales of Zongzi, yellow croaker, salted eggs, yellow rice wine, wormwood leaves, sachets, etc., which touch the Dragon Boat Festival, are rising. Many travel platforms have booked more Dragon Boat Festival tickets than the same period in 2019. The China Tourism Research Institute predicts that the number of tourists during the Dragon Boat Festival holiday this year is expected to exceed the level of the same period in 2019, reaching 100 million.

Festival consumption has once again returned strongly.

Tourists taste delicious food at the "Hanjiang Paizi Banquet" at the 23rd Ankang Hanjiang Dragon Boat Festival in China. Shen Jizhong

The strong consumption during the Dragon Boat Festival is not only related to the explosion after being held back for three years, but also to many new driving forces.

Wearing hanfu, wearing wormwood bouquets, holding paper fans, eating Zongzi, and buying all kinds of China-Chic goods... This is the consumption scene we saw at many Dragon Boat Festival activities. In an immersive cultural experience, the consumption of miso continues to rise.

From ice cream and beverages to sunglasses, sun hats, and sunscreen; From e-commerce platforms and live streaming platforms to local governments and physical businesses, everyone has their own unique abilities. Carnivals, subsidies, live streaming, and promotions have all taken the lead, driving the consumption of the Dragon Boat Festival to soar all the way.

The charm of a culture

The Dragon Boat Festival is a soulful festival that embodies the patriotism of the Chinese people. Dragon boat is the most distinctive symbol of this soul.

In the narrow and winding waterways of Lingnan, the extremely fast "dragon boat drift" caused a series of exclamations from the audience;

On June 22nd, a dragon boat crossed the S-bend during the Dragon Boat Drift Race in Diejiao, Foshan. Photo by Xinhua News Agency reporter Liu Dawei

In the arid land of the Loess Plateau, various types of dry land dragon boat races that "hold on" are full of momentum and joy, just like the water towns in Jiangnan. Netizens Miao commented, "There is no water in these pleasures!"

On the open water surface by the Beibu Gulf, taller dragon boats cut through the waves on a wider stage, giving the contestants an instant feeling of being a "trendsetter".

……

A Dragon Boat Race on the Dragon Boat Festival was held in Longmengang Town, Qinnan District, Qinzhou City, Guangxi Province.

The support of new concepts, technologies, and platforms makes the traditional Dragon Boat Festival more trendy and fashionable.

Ancient style garden party and China-Chic market, in the poetic atmosphere created by lanterns, oil paper umbrellas, gauze curtains and bamboos, are a traditional cultural journey through time and space, which makes visitors linger and forget to return.

On June 20th, at the Yulin Garden Expo Park in Guangxi, actors performed a tea picking opera. Photo by Xinhua News Agency reporter Hu Xingyu

In the virtual network, the Dragon Boat Festival themed "online variety shows" and "online dramas", as well as the live broadcast of the "Cloud View" dragon boat race, are the favorites of young people. The innovation in presentation and expression methods allows the Dragon Boat Festival culture to more intuitively and vividly enter the lives of young people.

In Shenzhen, the capital of technological innovation, thousands of drone formations shine brightly at night, presenting a spectacular scene of "flying dragons in the sky"

What belongs to the nation is what belongs to the world. The Dragon Boat Festival not only attracts more and more young fans, but also attracts countless foreign fans.

On June 18th, at the 6th Copenhagen Dragon Boat Culture Festival held at the South Port Pier in Copenhagen, Denmark, people competed in dragon boat racing. Shen Jizhong

Andre, a Dutch teacher working in Guilin, Guangxi, was excited to touch the lion's head for good luck after watching the lion dance performance, learned to make Zongzi, and successfully "blended" into a dragon boat team to participate in the competition. Andre, who experienced the Dragon Boat Festival for the first time, exclaimed "Everyone is very happy" and exclaimed "The Dragon Boat Festival showcases the charm of traditional Chinese culture, bringing people together tightly."

A share of confidence and strength

You are sweating in the sunshine in the north, and I cheer heartily in the rainstorm in the south. This Dragon Boat Festival, various extreme weather conditions did not dampen everyone's enthusiasm. In the dragon boat races held in multiple cities in the south, the audience who watched in the rain reached two to three hundred thousand.

Through the scorching sun and rainstorm, we feel people's confidence and strength in a better life. Just like rowing a dragon boat, one will always face various difficulties and challenges, but as long as one has firm confidence and works together, they will definitely reach the finish line victoriously.

On June 20th, at the Yulin Garden Expo Park in Guangxi, athletes participated in a dragon boat competition. Photo by Xinhua News Agency reporter Hu Xingyu

On the Dragon Boat Festival, there is our contemplation and remembrance when facing the Miluo River, as well as our unity and progress when rowing dragon boats. These are all profound forces of cultural confidence. After thousands of years of inheritance, the Dragon Boat Festival has long been integrated into the collective memory of the Chinese people and injected new elements with the times, becoming an important cultural symbol of the Chinese nation.

Culture is the root of a nation. The powerful cultural power gives us more confidence and makes us more proud.

May our lives continue to be beautiful with the arrival of zongzi.

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