People's Financial Review: "Dragon Boat Economy" Hot Show Traditional Culture Innovation and Consumption Vitality Development | Innovation | Traditional
With the development of the economy and the increasing demand for cultural consumption, innovative consumption of traditional culture is gradually becoming a hot topic. This year's Dragon Boat Festival has been tailored to local conditions in many regions, deeply tapping into the traditional cultural heritage of the local area, and launching carefully crafted various activities. This not only brings a large number of visitors and boosts consumption, but also has the potential to become a new business card for the development of the local cultural and tourism industry.
During the Dragon Boat Festival, dragon boat races were held in many parts of China. Fuzhou City, Fujian Province, organized a variety of dragon boat series events, combining the "dragon boat economy" with the tourism industry, further promoting the inheritance of dragon boat culture and greatly stimulating consumer vitality. At the same time, the local government provides strong support for traditional dragon boat manufacturing, research and development of new dragon boat yachts, and continuously integrates the dragon boat industry chain, providing a solid foundation for the long-term development of the "dragon boat economy".
As the birthplace of Dragon Boat Festival culture and a region with a long history and culture, on the first day of this year's Dragon Boat Festival holiday, many places in Hubei Province held rich and colorful Dragon Boat Festival folk cultural activities. Among them, Yichang, Hubei Province launched the first Dragon Boat Festival Culture Month, launching a series of exciting activities such as the 2023 Qu Yuan Hometown Dragon Boat Culture Festival and the 2023 International Rowing Federation Dragon Boat World Cup. Using the festival as a "medium", it received 950400 tourists in a day, achieving a total tourism revenue of 641 million yuan.
In addition, as the cradle of modern commercial civilization in Tianjin, Quanyechang, founded in 1928, is a landmark building of Tianjin Jinjie Cultural Tourism Area. There are many time-honored merchants such as Lao Meihua, Ni Ren Zhang, Sheng Xifu, and Qi Shilin in the block, as well as century old historical buildings such as Huizhong Hotel, Transportation Hotel, and National Hotel. On June 22nd, a total of 443600 tourists were received, ranking first among major tourist attractions in Tianjin. Tourists here share the beauty of history and culture, the integration of Chinese and Western cultures, and the beauty of inclusiveness and openness, allowing the charm of traditional culture to be fully unleashed, and also boosting popularity and consumption power.
The "14th Five Year Plan" for the development of the tourism industry particularly emphasizes "adhering to innovation driven development", proposing to fully utilize digital, networked, and intelligent technological innovation achievements, upgrade traditional tourism formats, innovate products and service methods, and promote the transformation of the tourism industry from resource driven to innovation driven. During the Dragon Boat Festival, various regions boldly innovate and create a series of new highlights for traditional cultural innovation and consumption. Dragon boat races, intangible cultural heritage skills, and time-honored brands are important components of traditional Chinese culture. Through competition activities and product innovation, they have better integrated with the aesthetic and experience of young consumers today, becoming tangible, visible, and participatory cultural symbols and tourism resources, better meeting the diverse needs of modern people for cultural consumption. The efforts and achievements of Fuzhou, Yichang, and Tianjin in this regard have also provided useful references for other regions to explore cultural treasures and create unique local experiences. Therefore, for cultural and tourism practitioners in various regions, it is necessary to solve problems such as insufficient supply of high-quality products, lack of high-quality products, and homogenization of products.
Through local guidance and cultivation, rich and colorful sports events are promoted and brand building is carried out, and a standard system is established to expand the industrial chain, providing new ideas and paths for innovative consumption of traditional culture. In the future, cultural and tourism departments in various regions should target the trend of cultural consumption upgrading, increase the exploration and upgrading of traditional cultural elements, and innovate consumption service forms and models to make it an industry with huge potential.