[New ideas lead a new journey] Brand building helps high-quality development

News: General Secretary Xi Jinping pointed out that it is necessary to promote the transformation from Made in China to Created in China, China’s speed to China’s quality, and Chinese products to China’s brands. In recent years, my country's brand building has achieved remarkable results, brand influence has steadily increased, and its role in promoting and leading the upgrading of the supply and demand structure has been significantly enhanced.

In today's China, the core competitiveness of brands is accelerating. In the sky of 10,000 meters, the domestic large aircraft C919 is soaring; on the busy production line, "specialized, special and new" products are rolling off the assembly line; in the flowing packages, Chinese trademarks are well-known overseas. Today, Chinese brands are present in more than 200 countries and regions around the world, and 48 Chinese brands have entered the "Top 500 World Brands", demonstrating the increasing influence of Chinese brands.

Brand is a comprehensive reflection of the competitiveness of an enterprise and even a country, and is also an important resource for winning the market. Since the 18th National Congress of the Communist Party of China, General Secretary Xi Jinping has always paid attention to the construction of Chinese brands. From the TBM assembly workshop to the automobile R&D center, General Secretary Xi Jinping emphasized many times during his inspections that it is necessary to strengthen the independent research and development of key core technologies and key components, achieve technological self-reliance, and build a stronger and bigger national brand.

In Zhengzhou, Henan, a shield machine with an excavation diameter of more than 13 meters is about to roll off the production line. This is currently the largest diameter shield machine exported from my country to Italy. It integrates many innovations such as continuous excavation, intelligent maintenance and automatic steering configuration. design.

From initially relying on imports to accounting for 70% of the global market, the shield machine is just a microcosm of the strength and expansion of Chinese brands. Leading and driven by technological innovation, we will accelerate the formation of new quality productivity and allow more Chinese brands to stand out. The state issued the "Outline of Strategic Plan for Expanding Domestic Demand" and proposed to focus on strengthening the construction of standard quality brands. We have launched the manufacturing industry's "Increase Variety, Improve Quality, and Create Brands" campaign, implemented the Chinese Time-honored Brand Protection and Development Project, and a series of solid measures to promote Chinese brands to a new level.

From domestic to international, more “Made in China” products shine on the world stage. China's roads, China's bridges, China's ports, and China's high-speed railways have continued to make breakthroughs with key core technologies. Each of the "big country's important weapons" and each of the "China's business cards" have been widely praised at home and abroad. Data show that in 2023, China's exports of self-owned brand products increased by 9.3%. Among them, the average price of automobile exports has increased from US$12,900 in 2018 to about US$19,000 currently. Brands play a significant role in increasing the added value of products.

From cities to rural areas, a number of local brands have broken into big markets. With the courage to explore and innovate, Chinese companies have polished their “golden brands” brighter and brighter. Up to now, the number of valid trademark registrations nationwide has exceeded 46 million, 1,455 Chinese time-honored brands have been cultivated, 4,560 famous and high-quality new agricultural products have been developed, and the total annual output value of more than 2,500 geographical indication products across the country has exceeded 800 billion yuan.

From "following" to "leading", many new brands have entered the fast lane. A large number of domestic "trendy products" such as smart electronics, beauty and skin care, "new Chinese" clothing, and zodiac New Year products continue to meet the diversified, personalized, and high-quality market needs. Big data from e-commerce platforms shows that compared with the same period in 2020, the number of brands producing national fashion products this year has increased by more than three times year-on-year, and the variety of goods has increased by more than five times. More and more new Chinese brands are leading new consumer choices.