New formats emerge and multiple elements are integrated - highlights of nighttime consumption in multiple locations, scanned elements | tourists | highlights

During the summer vacation, night markets, night tours, and other nighttime consumption in various regions are gradually becoming popular. The reporter recently visited and saw that night time consumption in many places has shown new business formats and new highlights of multi element integration, attracting citizens and tourists to come and experience.

Although the weather is hot, tourists are bustling along Wangping Binhe Road in Mengzhuiwan Street, Chengdu. After urban renewal, this 600 meter long Wangping Binhe Road has gathered over 100 shops of all sizes. Among them, there are popular online hot pot restaurants, Western restaurants, cafes and other catering formats that are popular among young people today, as well as diverse formats such as Meihua Drama Society and the "Chengdu December City" themed market.

People stroll along Wangping Binhe Road in Mengzhuiwan Street, Chengdu. Photo by Xinhua News Agency reporter Shen Bohan

"In the afternoon, come to Wangping Street for a cup of coffee, and after dinner, go to Meihua Drama Society to watch a Sichuan opera performance, which has become a popular choice for tourists to experience Chengdu culture." Li Xiaomei, one of the shareholders of Meihua Drama Society, told reporters that Meihua Drama Society has been in operation for 10 years and performs 6 times a day during the summer vacation, with additional performances during holidays.

Nowadays, in addition to food and drink, new formats such as intangible cultural heritage markets, music markets, and cultural and creative markets have emerged in night markets.

The picture shows the intangible cultural heritage market on Cicada Street in Wenzhou. Photo by Xinhua News Agency reporter Zhang Xiaojie

In Cicada Street, Wenzhou, the Intangible Cultural Heritage Market has been held for 10 sessions since mid April. 30 booths gather intangible cultural heritage products such as Ou Sculpture, Ou Embroidery, and Wenzhou Rice Sculpture. The inheritors of intangible cultural heritage projects showcase their production skills on site, attracting the attention of visiting tourists.

"Only when the market becomes popular can intangible cultural heritage be better 'alive'. In addition to purchasing products, tourists can also experience intangible cultural heritage skills on site and experience the charm of traditional culture through interaction." said Xu Bo, Deputy Director of the Lucheng District Intangible Cultural Heritage Protection Center in Wenzhou City.

As night falls, the "Nanning Night" neighborhood located in Liangqing District, Nanning City, Guangxi gradually becomes lively. Light shows, food exhibitions, ethnic performances... Various cheers and music are constantly heard, emitting the vitality of this city.

Citizens interact with actors in the "Nanning Night" neighborhood. Photo by Xinhua News Agency reporter Zhou Hua

In Mangshi, Yunnan, on summer nights, the streets of Dai ancient towns are intertwined with lights and moonlight. The buildings, costumes, dances, and delicacies rich in ethnic minority characteristics make tourists linger and forget to leave. Some tourists change into Dai costumes and immerse themselves in the ancient Dai culture; Paoluda, baked Rice and vegetable roll, hand pilaf, tourists can taste local special food in one stop; Slow wheel Dai pottery, Dai ethnic brocade, Dai silver, and skilled craftsmen showcase the unique charm of intangible cultural heritage.

Tourists dressed in ethnic minority costumes are playing in the Dai ancient town of Mangshi, Yunnan. Photo by Xinhua News Agency reporter Chen Xinbo

Several elderly people are shopping for ethnic jewelry in the Dai ancient town of Mangshi, Yunnan. Photo by Xinhua News Agency reporter Cui Wen

There are both traditional barbecue snacks and innovative urban camping experiences and frisbee sports scenes. In recent days, the foot of one of Tianjin's landmark buildings, the Tianta Tower, has seen a continuous increase in foot traffic. "New sports such as frisbee and all armor combat are our key projects," said Ma Teng, the project manager of the Tianta Lake Camping Night Market. "Rich consumer scenarios are the only way to attract more people.".

"We need to deeply explore the local cultural heritage and characteristics, and fully study consumer demand," said Xiong Haifeng, associate professor at the School of Cultural Industry Management at Communication University of China. From the "three axes" of eating, drinking, and purchasing to the integration with local culture, ethnic culture, and urban popular culture, night consumption is increasingly catering to people's cultural needs, strengthening the creation of cultural scenes and the supply of cultural products.

Dai Bin, President of the China Tourism Research Institute, stated that from immersive performances such as Chongqing Liangjiang Night Tour and Shanghai Pujiang Night Tour to Nanjing's "Nanjing Joy" and Wuhan's "Zhiyin Hao", as well as stargazing tours on grasslands, deserts, and beaches, the night culture and tourism consumption patterns of tourists and urban and rural residents have become more diverse. Innovation in business formats has further enhanced the image of tourism destinations, providing more options for the people's beautiful night life. In the coming period, the diverse integration of culture, art, tourism, technology, education, and others will reshape a new pattern of nighttime consumption.

The reporter learned that many regions have successively introduced a series of policy measures to promote the standardized development of nighttime consumption. For the convenience of tourists visiting night markets and eating late night snacks, Liuzhou has opened a dedicated "Night Snack Food Bus" line, connecting the food gathering areas of Liuzhou night markets; The Chengdu Sanse Road Night Market has formulated relevant stall regulations to avoid problems such as oil smoke, noise pollution, and littering. Patrol personnel have been added to maintain order, and cleaning personnel have been specially arranged to promptly remove garbage.

Planning/