In addition to the Dragon Boat Race, what other cultural and tourism consumption hotspots are there during the Dragon Boat Festival? Big data will show you
Today is the fifth day of the fifth lunar month and the Dragon Boat Festival. When it comes to the Dragon Boat Festival, many people first think of eating rice dumplings, hanging mugwort, wearing sachets, and tying colorful ropes. In addition to these cultural customs, there are actually many sports customs during the Dragon Boat Festival, the most famous of which is dragon boat racing.
Nowadays, cultural activities and dragon boat races held in various places are also renovated and have their own characteristics. These rich and diverse cultural and sports activities are integrated with tourism and business, driving each other and enriching the holiday consumer market. During this year’s Dragon Boat Festival, where is the most popular dragon boat race? What are the other hot spots for cultural and tourism consumption during this holiday? Let’s take a look at big data platform analytics.
China Mobile Wutong Big Data comprehensively calculates the popularity index of dragon boat races in various regions based on the search status and topic activity of hot words related to dragon boat races in various regions, as well as the number of tourists. It can be seen from the heat map of the national dragon boat race that the most popular provinces are concentrated in Guangdong, Hunan, Guizhou, Fujian and Jiangxi. Dragon boat races in various places also attract many tourists from outside the country. In Guangdong, where dragon boat racing is the most popular, tourists from outside the country account for 15% of the total spectators. The "Dragon Boat Economy" has driven the continuous release of cultural tourism consumption potential in various places.
With the deep integration of culture and tourism, historical and cultural tourism, represented by visiting libraries and museums, has become one of many people's leisure vacation methods. On the 8th and 9th, the top five provinces and cities in terms of overall historical and cultural tourism crowd size were Beijing, Guangdong, Jiangsu, Zhejiang and Shandong.
Judging from the length of time tourists visit the venues, the top three in-depth museum tours are: National Museum of China, Shaanxi History Museum, and Zhejiang Natural Museum.
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