Excitement also lies outside the arena, Chengdu Universiade Universiade

Release time:Apr 14, 2024 10:14 AM

Author: Xie Weifeng

"The experience of participating in the music festival in this open-air park is fantastic! The projection effect of the dome canopy and the atmosphere of the entire venue are directly filled!"

Not long ago, the photosynthesis concert was held at the Chengdu Outdoor Music Park, and the atmosphere surprised the young people present. As the venue for the closing ceremony of the Chengdu Universiade, Chengdu Outdoor Music Park has become a fashionable check-in spot for citizens.

Passion is a summer, a promise of youth. The Chengdu Universiade will witness the dream chasing stories of athletes, and its brilliance is not just on the field. The many expectations for the Universiade are gradually integrating into people's daily lives, and the experiences and achievements of active preparation also interpret the two-way travel between the city and the competition from more aspects.

Injecting industrial vitality and outlining new prospects for development

The "sustainable gift package" brought by the Universiade, including venue construction, ecological improvement, and people's livelihood improvement, has been gradually opened up by the people of Chengdu.

Recently, the 2023 Chengdu Sports Venue Investment Promotion Conference was held, and the "2023 Chengdu Sports Venue Investment Cooperation Opportunity List" was released on site, releasing 32 key sports venue project cooperation opportunities.

Excitement also lies outside the arena, Chengdu Universiade Universiade

Map provided by Jianan, Dong'an Lake Sports Park, Chengdu

The effect of the Universiade is not only a 12 day sports feast, but also has a positive impact on Chengdu for a longer period of time. The enterprises participating in the promotion event are attracted to the strong driving force of the Universiade - the new opportunities for promoting the integration and development of new sports, new culture and tourism, and new industries.

We need to plan both the competition and the city. Chengdu is promoting the linkage between sports events and cities, taking advantage of the situation to strengthen and develop sports related industries, driving the accelerated development of sports and leisure, cultural tourism, fashion consumption, business exhibitions and other industries.

At this investment promotion conference, 13 major sports, cultural and tourism projects were signed, with a total investment of 4.27 billion yuan. The projects involved in sports, cultural and tourism, sports and other fields are all key industrial chains for building a strong chain in Chengdu. Especially for the sports industry, which has been included in the key industry chain for the first time, it will cross the billion yuan mark for the first time in 2022.

Having a "money scene" has more prospects. The positive interaction between the Universiade and the host city has emerged, and the radiation effect it brings is not only reflected in the "front" of sports competition, but also integrated into the "future" of enhancing urban industrial development. The collaborative development and mutually beneficial "industrial chain" of the Universiade has opened a new chapter of 1+1>2.

Enjoying a better life and creating new consumption scenarios

Organize a meeting to drive a city. The Universiade is a significant opportunity to promote the development of cultural and tourism consumption in Chengdu.

Transforming "event traffic" into "consumption growth", Chengdu has its own way of answering questions. Since the beginning of this year, Jinniu District has relied on key sports venues and performance carriers such as Chengdu Open Air Music Park and Chengbei Sports Center to hold more than 50 music and performance activities, and has hosted more than 10 top-level sports events such as Chengdu Sports Dance International Open Selection Tournament and Chinese Super League, generating a total box office revenue of over 140 million yuan

Photo provided by the Chengdu Open Air Music Park Chengdu Universiade Executive Committee

The beauty of a city stems from people's most simple desire for happiness, and consumption is one of the most direct manifestations of behavior.

The Chengbei Sports Center and sports enterprises are working together to open up to Chengdu citizens, not only providing a good place for nearby residents to exercise, but also benefiting businesses through the Universiade venue. The National Fitness Center of Fenghuangshan Sports Park actively explores a free and low-cost open operation model, regularly distributes threshold free coupons for national fitness, and enhances the benefits to the people... The Universiade has generated a consumption promotion effect among the public, thereby driving the coordinated development of ecological, tourism, sports, cultural and other sectors.

2023 is the year when the Chengdu Universiade will be held, as well as a year of intensive high-level sports events. In addition to the Chengdu Universiade, more than 60 sports events will also be held, including the "Panda Cup" International Youth Football Championship and the International Auto Rally. With the Universiade as the benchmark, top-level events will be held one by one, tapping into the unlimited potential of sports consumption and promoting the continuous acceleration of Chengdu's high-quality development.

Tell the story of China well and promote new cultural dissemination

Chinese culture has a long history, and a sports event is the best way to spread it.

At important time points such as the 60 day and 30 day countdown to the Universiade, Chengdu has launched the "Le Dong Rong Cheng Sing the Universiade" mass theme song festival, held cultural and artistic activities such as the premiere of the dance drama "Giant Panda" and the 2023 Chengdu Biennale. When "Old Chengdu" and "Sichuan flavor" meet "literary style", everything appears so beautiful.

During the Universiade, Chengdu will carry out a series of activities such as the "2023 Chengdu International Friendship City Youth Music Week" and the "Chengdu Urban Sports and Life Festival". Through competition leading the city and cultural observation, Chengdu has radiated the infinite charm of a historic city through the dissemination of the Dayun culture, fully showcasing the new urban image of Chengdu as a modern, fashionable, and humanistic city.

Courtesy of the Executive Committee of Qingcheng Mountain Universiade

There are both grand and vivid ones. Recently, various cultural and creative products based on the mascot "Rongbao" have been very popular. Since its release, "Rongbao" has continuously innovated and updated its peripheral products, launching 18 series and over 1000 licensed products such as toys, badges, and stationery, which are deeply loved by the general public and have been selling exceptionally well.

Good cultural and creative products not only add color to large-scale events, but also serve as the brightest business card of the host city.

As a darling, "Rongbao" has won people's hearts with its aesthetic design, and is a powerful display of Sichuan and Chengdu culture to the world. As athletes and overseas guests from various countries are surrounded by "Rongbao" fans, the unique Tianfu culture will be seen by more people.

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