Dragon boat races and village supermarkets are becoming popular! Interactive and other consumption scenarios stimulate the potential of cultural, sports and tourism consumption. Production | Dragon Boat | Consumption

Release time:Apr 13, 2024 23:08 PM

During holidays, various regions carry out diverse sports and leisure activities, effectively unleashing consumer vitality and driving the vigorous development of related industries.

The exciting dragon boat racing event has ignited the development of the dragon boat economy. Dongguan, Guangdong, with a history of over 300 years in dragon boat production, has received over 100 orders, the highest in nearly eight years. The workers are working day and night, constantly busy.

Dragon boat races and village supermarkets are becoming popular! Interactive and other consumption scenarios stimulate the potential of cultural, sports and tourism consumption. Production | Dragon Boat | Consumption

Huo Wobiao, a dragon boat maker in Zhongtang Town, Dongguan, Guangdong: I'm extremely busy, really busy. There are particularly many dragon boats this year. I dare not take orders anymore.

Not only the big dragon boat, but also the small dragon boat model that combines traditional techniques and trendy expressions is popular in the market. The local government has also introduced projects such as dragon boat clubs and camping bases, forming a dragon boat economic industry chain from dragon boat production, event training to cultural and creative research.

Dragon boat races in the south and water sports in the north are also lively and colorful. Beijing has opened up inland areas such as Liangma River and launched sports such as kayaking and paddleboarding, connecting key commercial districts such as Sanlitun and Blue Harbor together. More than 30 water leisure activities, including sailing competitions at Jinhai Lake in the suburbs, have attracted tourists of all ages.

Beijing citizen: In the past two years, paddleboards have become popular. I thought it was pretty good, so I played one and later made plans to come out and play together.

The trend of sports and leisure activities is surging, stimulating new vitality in consumption. The National Hemei Rural Basketball Competition and the "Village Super" Rural Football League are being held in high demand. According to preliminary estimates, just Rongjiang, Guizhou, where the "Village Super" is held, has received over 500000 tourists and generated a comprehensive tourism revenue of over 200 million yuan.

According to data from travel platforms, during this year's Dragon Boat Festival holiday, the atmosphere of folk activities has become more intense, with dynamic, energetic, and fashionable sports and leisure activities being more active, driving a significant increase in surrounding consumption.

Chen Lifen, a researcher at the Market Economy Research Institute of the Development Research Center of the State Council: The experiential, interactive, and immersive consumption scenes have endowed traditional culture and folk customs with new era connotations, and have also effectively stimulated the potential for cultural, sports, and tourism consumption.

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