Why is it still related to the second largest hotel enterprise in the world in terms of scale?, Phenomenal "Botticelli Van Gogh" Exhibition of Shanghai Museum ranks second in the world | Van Gogh | Shanghai Museum | National Brand | J Hotel in Shanghai center | Jinjiang International
Since the beginning of this year, the domestic hotel industry has experienced a recovery. According to a report from an authoritative data consulting company in the hotel industry, from January to June, the demand and prices of hotels in mainland China continued to rise, with a RevPAR index of 99, which is slightly lower than the same period in 2019; The average housing price index is 102, surpassing the same period in 2019. Recently, Jinjiang International, which ranks second in the world and first in China in terms of hotel scale, held its annual large-scale event "Jinjiang Tour", aiming to gather the strength of upstream and downstream industrial chains and cross-border partners, and boost the economy to start again. During the event, the reporter found that the domestic hotel industry, which has emerged from three years of setbacks, has shown a clear trend of "inclusion" and accelerated its ability to "weave".
The Shanghai center of Hotel J, the hotel with the highest vertical height in the world, is also under Jinjiang.
In terms of inclusion, figures show that the cost advantage and customer acquisition ability of individual hotels in mainland China have weakened, and the chain rate has increased to 39%. In the trend of hotel franchise, it is necessary to be empowered by leading companies. It is reported that the Jinjiang Global Procurement Platform has recently established an offline investor empowerment center - "Jinjiang Youcai Space". From cotton textiles, mattresses, disposable customer products, televisions, air conditioners, fragrances to tiles, flooring, network equipment, customer control equipment, food and beverage, construction services, etc., all have product integration and service solutions, which can provide complete supply chain and management support.
On site of the Jinjiang Hotel Franchise Owners Conference.
In addition, during the three-year epidemic, Jinjiang has been diligently practicing internal skills. Located in the Jinjiang Innovation Center Park in Xuhui District, it is responsible for presenting the latest innovative results of emerging lifestyles in the market. Five new modular solutions that can be "plug and play" have been implemented and promoted, including pure guest rooms and "dining corners" where organic cooks help cook. Each module is a partial micro innovation of existing rooms, with an investment cost of no more than 10000 yuan, which can basically recover the cost within half a year, to help a large number of limited service hotels solve the pain points of "non room revenue", that is, insufficient consumption outside the room, and poor conversion rate of "non room products".
Taorui Hotel Room.
In terms of "weaving", the post epidemic domestic hotel industry is increasingly emphasizing integration and co creation. For example, Jinjiang International and Donghao Lansheng jointly create coffee products and deliver them to various brands of hotels under Jinjiang through the Jinjiang Global Procurement Platform. The Shanghai Rowing Open is hosted by Donghao Lansheng Racing Company. Starting from 2022, Jinjiang will serve as the sponsor of the event, leveraging its advantageous resources in hotels, tourism, and passenger transportation to organize and provide logistical support for the event. For example, in the first half of this year, the special theme exhibition "From Botticelli to Van Gogh: National Gallery of Fine Arts Collection" became a phenomenon level exhibition in Shanghai, attracting a total of 420000 visitors during the 98 day exhibition period, setting a new record for the number of visitors to paid exhibitions in domestic museums, with more than half of the visitors coming from other provinces and cities. Little did they know that behind this lies the cooperation between Jinjiang International and Shanghai Museum. In the future, both sides will also explore joint curation, collaborative design of characteristic routes, and collaborative planning of "cultural and museum tours" products to jointly improve the total number of audience reception and service quality.
The special theme exhibition "From Botticelli to Van Gogh: National Gallery of Fine Arts Collection Exhibition".
Jinjiang is an 88 year old ethnic brand that exudes the fragrance of Shanghai Magnolia flowers. Currently, it has over 15000 hotels worldwide. Various signs indicate that the leading companies in the post pandemic recovery industry are integrating themselves into a broader cultural and tourism, commercial value interaction, because the role of occupying more resources has stronger survival ability and choice.
