Which cities are the most popular for tourists to come to Shanghai?, In the first half of this year, the country received over 2 billion tourists for travel | tourism | tourists

Since the beginning of this year, the willingness and confidence of users to travel have continued to increase, and the scale of tourism consumption has continued to expand. According to data released by the National Bureau of Statistics, the number of outbound tourists by Chinese residents reached 109 million in the first half of this year, a year-on-year increase of 4.4%. In terms of domestic tourism, the total number of tourists received nationwide reached 2.062 billion, a year-on-year increase of 10.4%.

Based on the travel consultation and booking data from January to June this year, Tuniu Tourism Network has released the "2023 First Half Tourism Consumption Report", which analyzes the current tourism consumption situation, user preferences, and popular destinations in the first half of this year. Data shows that in the first half of the year, cities such as Nanjing, Beijing, Suzhou, Hangzhou, and Harbin ranked among the top tourists who came to Shanghai the most.

First line and new first line users are the main consumers, and there is a strong demand for parent-child travel

In January 2023, driven by the orderly recovery of the domestic long-distance and inbound and outbound tourism markets, the tourism market experienced a rapid rise, and various popular tourist attractions in China experienced a lively scene of "people following the crowd" during the Spring Festival and May Day holiday. In the second quarter of this year, the number of users traveling on multiple tourism platforms, including Tuniu, increased significantly month on month, and the tourism market continued to maintain a trend of "high opening, stable development, and accelerated recovery".

Data shows that users in first tier cities such as Beijing, Shanghai, Guangzhou, and Shenzhen, as well as new first tier cities such as Nanjing, Tianjin, Hangzhou, Wuhan, and Chengdu, were the main force in tourism consumption in the first half of this year. The enthusiasm of users in these cities for traveling has experienced an explosive growth. Among them, the number of tourists to new first tier cities accounted for 28%, followed by first tier and second tier cities, with travel numbers accounting for 26% and 10%, respectively. In the new first tier cities, the number of users traveling in Tianjin, Ningbo, Shenyang, and Suzhou has all achieved more than twice the year-on-year growth.

In terms of popular tourist sources, users from cities such as Shanghai, Nanjing, Beijing, Tianjin, Guangzhou, Hangzhou, Shenzhen, Wuhan, Shenyang, and Chengdu have a stronger enthusiasm for traveling, ranking among the top in the "Top Popular Tourist Sources for Travel in the First Half of 2023" list.

In the first half of the year, female users accounted for 53% of the total number of travel users, occupying the dominant position in terms of discourse power, decision-making power, and economic power in tourism consumption. From an age perspective, middle-aged and young users have a stronger demand and willingness for tourism consumption. Among them, users aged 26-35 and 36-45 accounted for 35% and 23% of the total number of trips, respectively, making them the main force of tourism consumption. Since this year, the popularity of "special forces tourism", "performance tourism", "City walk", "China-Chic travel" and other travel modes has further reflected the trend of the main consumer being younger.

In the first half of this year, the proportion of parent-child family travel users was 43%, and the proportion of parent-child customer group travel during the Spring Festival and May Day periods both exceeded 50%. From the composition of orders in the first half of this year, the majority of users went on trips with one child, accounting for 42% of the total number of trips; The proportion of users who travel with 2 or 3 or more children is 31% and 27%, respectively.

Consumer power continues to rebound, and high-quality group tours are recognized

During the epidemic, most users have developed a consumption habit of hoarding goods first and then booking trips. Since the beginning of this year, user confidence in travel has gradually increased. While continuing the habit of hoarding goods before booking travel expenses, the trend of shortening the travel decision-making cycle is significant. Data shows that in the first half of this year, more users chose to book trips within the week before their trip, accounting for 60% of the total number of trips. Among them, users who made appointments 3 days or less in advance accounted for 38% of the total number of trips.

Since the rapid recovery of the tourism market this year, the demand for domestic long-distance travel has been rapidly released, and the distance and duration of user travel have significantly increased. In terms of travel distance, domestic long-distance travel is more favored by users, with a travel volume accounting for 57%. In terms of travel days, more users choose a 3-4 day travel itinerary, accounting for 26% of the total number of trips, and 29% of users choose a 7-day or more travel itinerary.

From the perspective of travel methods, excluding the demand for individual booking of air tickets and hotels, only the booking of packaged tourism products is counted. The proportion of group tours and customized group tours is 40% and 21% respectively, and the frequency of user travel consumption has also significantly increased. According to orders on the Tuniu platform, over 50% of users who booked packaged travel products in the first half of this year had at least 2 or more travel experiences. Among them, 31% of users have traveled twice, and 20% of users have traveled three or more times.

In the selection of travel products, with the increasing demand for safety, privacy, comfort, and high-quality experience from users, high-quality group tours and other packaged travel products such as small package tours, private group tours, customized groups, and pure play groups have been widely recognized, and consumer spending continues to rise. The improvement of user purchasing power and consumption concept further reflects the rapid recovery vitality of the tourism market.

The demand for domestic long-distance travel is rapidly releasing, and popular destinations are recovering significantly

According to relevant reports, Yunnan, Hainan, Jiangsu, Shanghai, Zhejiang, Sichuan, Beijing, Guangdong, Guangxi, and Fujian are the more popular domestic tourist destinations in the first half of this year. The explosive return of long-term travel users has driven the rapid recovery of tourism consumption in popular destinations. Among the top ten popular destinations in China, long-term travel users account for more than 50% of the total number of trips.

Taking the destination Shanghai as an example, in the first half of this year, inter provincial travel users accounted for a higher proportion of users traveling to Shanghai. In addition, Nanjing, Beijing, Suzhou, Hangzhou, Harbin, Wuxi, Tianjin, Xiamen, Hefei, Shenzhen and other places are more popular sources of cross provincial tourists.

From the perspective of increasing popularity, the year-on-year growth trend of tourist numbers to destinations such as Inner Mongolia, Hebei, Guangxi, Fujian, Tianjin, Shandong, Guizhou, Qinghai, Ningxia, and Shaanxi is more significant.

There is a strong demand for outbound short-term island tourism, while the supply of European long-distance tourism is in short supply

With some outbound tourism destinations resuming flights and increasing number of flights, the outbound tourism market has maintained a steady recovery trend since March.

Among the popular destinations for outbound travel, Hong Kong and Macau in China have maintained a higher level of popularity, while destinations in Southeast Asia such as Thailand, Singapore, Indonesia, Malaysia, and Laos rank high in terms of tourist numbers. In the long-term direction of Europe, the popularity of online product bookings from France, Switzerland, Italy, Spain, Portugal, and the four Eastern European countries continues to grow.

In June of this year, with the early arrival of the peak summer outbound travel booking, there were only a few remaining group tour products for summer group tours in European long-distance destinations. The average appointment date for visas in some popular European destinations has been scheduled for September to October. In addition, the booking popularity of island tours in the Middle East, Africa, and Southeast Asia directions such as the United Arab Emirates, Egypt, and Iran has significantly increased.