Where will we go during summer vacation? Go to the large-scale immersive art exhibition "Exploring the Classic of Mountains and Seas" to interpret the excellent cultural treasure of China, the Classic of Mountains and Seas | Culture | Immersion
Do you know the Classic of Mountains and Seas? This encyclopedia of ancient social life, which was written from the Warring States period to the early Han Dynasty and is known as one of the three wonders of ancient times along with the Book of Changes and the Yellow Emperor's Inner Canon, is both extensive and profound, as well as obscure and difficult to understand. Today, well-known stories such as Kua Fu chasing the sun, N ü wa repairing the sky, Hou Yi shooting for nine days, and Da Yu controlling floods all come from the Shan Hai Jing. In order to help people better understand this traditional Chinese work and promote the creative transformation and innovative development of excellent traditional Chinese culture, a large-scale immersive art exhibition called "Exploring the Classic of Mountains and Seas", which utilizes technology, cultural and creative elements to create immersive cultural and tourism new consumption content, opened on June 28th in Shanghai and will continue until the end of October.
Since ancient times, the Classic of Mountains and Seas has been regarded as a masterpiece. It contains various materials such as history, mythology, religion, astronomy, geography, folk customs, ethnicity, products, medicine, etc., equivalent to the oldest geographical and humanistic record in China. It transcends the limitations of time and space, narrating magical characters, supernatural beasts, local gardens, overseas immortal mountains, and rare treasures, vividly presenting magical ancient life images one after another. However, due to the numerous rare characters and relatively obscure language in the book, the public's familiarity with this book is limited.
The large-scale immersive art exhibition "Exploring the Classic of Mountains and Seas", which opened in the Hongqiao International Business District, takes "The Classic of Mountains and Seas" as the theme, breaking away from conventional expression methods and using modern digital light and shadow technology to "activate" the excellent traditional culture in "The Classic of Mountains and Seas". In the top ten themed spaces, the art exhibition showcases ancient mythical animal art and contemporary aesthetic expression techniques together, using immersive cinema techniques to showcase the ancient sounds of distant times, presenting the magical charm of "The Classic of Mountains and Seas" to the audience in a more vivid and intuitive way, creating an immersive audio-visual feast that integrates science popularization, aesthetic education, and traditional culture.
At the art exhibition press conference, an immersive interactive parent-child drama pop-up performance of the "Exploring the Classic of Mountains and Seas" IP series was also held. The drama is themed around the story of Dayu's flood control in "The Classic of Mountains and Seas", characterized by an immersive experience, allowing the audience to interact with the "divine beasts" actors on stage and gain a deeper understanding of the interesting mythological stories in "The Classic of Mountains and Seas". The premiere will be held on July 23rd at the WWAC North Bund Wonder Theater, bringing a fascinating feast of Chinese traditional culture "The Classic of Mountains and Seas" to the audience and parent-child families.
On the day of the art exhibition, Shangshi Cambridge Education Group signed a strategic cooperation agreement with "Exploring the Classic of Mountains and Seas" as a research base. Next, multiple well-known schools and educational institutions in Shanghai will collaborate with Qichuang Shanhaijing Digital Technology to explore and collaborate on the integration of excellent traditional Chinese culture into campuses, traditional culture research, art education, and the export of excellent traditional culture. Together, they will create a new business model of excellent traditional culture with multiple types and covering different populations, as well as a new benchmark for research tours.
"The Classic of Mountains and Rivers, an outstanding cultural treasure of China, has influence, image, story, symbol, interaction and extension, and has the characteristics of becoming a super cultural IP." Exploring the Classic of Mountains and Rivers "is one of the" mass entrepreneurship and innovation "explorations carried out by Jingyu Group and its partners." Hong Qinghua, the chairman of Jingyu Group, said that he hopes to take this as a starting point, and with the help of Shanghai, the world reception hall, the government, market players, educators, cultural scholars, international friends and others will work together to explore and tell the story of China.
