What information is revealed? The tourism industry accounts for two, and the National Development and Reform Commission has issued 20 measures to restore and expand consumption | Culture and Tourism | Information
This morning, the General Office of the State Council forwarded the Notice of the National Development and Reform Commission on Measures to Restore and Expand Consumption. Among the 20 measures to restore and expand consumption, which involve areas such as housing, new energy vehicles, and digital consumption, enriching cultural and tourism consumption and developing rural tourism have become two of them.
The Notice proposes measures to enrich cultural and tourism consumption, which should comprehensively implement the paid leave system, encourage staggered leave, flexible work and rest, and promote holiday consumption. Strengthen the integration of regional tourism brands and services, and actively organize cultural and tourism consumption promotion activities. Improve tourism infrastructure, strengthen the construction of smart scenic spots, and improve the quality of tourism services. Encourage various regions to formulate and implement policies such as scenic spot ticket reduction and free opening during off-season. On the basis of ensuring the autonomous choice of tourists, we support the cooperation of scenic spots in different regions to promote a joint ticket model, and encourage scenic spots to implement a one ticket multiple use system based on actual conditions, better meeting the diverse needs of tourists. Promote the standardized and innovative development of nighttime cultural and tourism consumption, guide museums, cultural centers, amusement parks, etc. to extend their opening hours, and support the construction of a "24-hour living circle" in areas with conditions. Create an immersive new space for performing arts and build a new type of cultural and tourism consumption cluster.
Regarding this, Zhou Weihong, Deputy General Manager of Spring and Autumn Tourism, believes that cultural and tourism consumption accounts for a very important proportion in the current structure of the holiday economy. Therefore, it is necessary and timely to introduce specific policies from multiple perspectives to promote domestic demand around cultural and tourism consumption. From the current situation, summer tourism consumption has entered the second stage. Summer cultural and tourism consumption is a "must-have" for many parent-child families. In the off-season of travel after the summer, it is necessary to improve the cost-effectiveness and compound ratio through ticket combinations, increase the service time of cultural and museum venues by adding nightclubs, and increase the expenditure of leisure and entertainment in cultural and tourism consumption. At the same time, further implementing paid leave and encouraging off peak travel have positive implications for promoting consumption.
In terms of vigorously developing rural tourism, the Notice proposes to promote the experience of Zhejiang's "Ten Million Project" and build livable, business friendly and beautiful rural areas. Implement the cultural industry empowerment plan for rural revitalization, protect and inherit excellent local culture, revitalize and tap into rural cultural and tourism resources, and improve the efficiency of rural cultural and tourism facilities. Promote the implementation of rural homestay service certification, cultivate and release a batch of graded tourism homestays, and create a batch of high-quality homestays. Support the development of forest homes, forest trails, health oxygen bars, starry sky camping, motels and other products by business entities, and create a number of new formats such as beautiful countryside, landscape agriculture, agricultural experience, wilderness exploration, outdoor sports, and study tours tailored to local conditions, expanding rural ecological tourism and leisure tourism.
Tourism industry insiders believe that vigorously developing rural tourism can not only meet the natural needs of urban and rural residents in tourism consumption, but also provide physical and mental pleasure through contact and experience with nature, land, and folk customs. It can also help farmers increase their income by promoting the development of the tourism industry chain, continuously stabilizing and expanding the achievements of rural revitalization. This is a win-win strategy for both rural and urban areas.
At present, the development of rural tourism is still in its infancy in the vast majority of regions in China. It requires both continuous breakthroughs and explorations from market entities and policy support and encouragement from government agencies. The space and potential for the development of rural tourism are enormous.
