This small treasure town in eastern Zhejiang has a holy land of blessings, hiking and camping, healing and vacation, and human fireworks tourism | culture | holy land

Release time:Apr 15, 2024 01:10 AM

As summer draws to a close, tourist destinations in the Yangtze River Delta are still seizing the last opportunity to attract tourists. On August 17th, the 2023 Zhejiang Xinchang Cultural Tourism Promotion Event with the theme of "Walking on the Tang Poetry Road and Searching for Dreams at Tianlao Mountain" entered Shanghai. The ancient and elegant tunes, dazzling product promotions, and bustling cultural and tourism markets gather at the Bund Square in Shanghai to present a summer end Xinchang cultural and tourism feast for citizens and tourists.

Xinchang County, known as the "Southeast Eyebrow", is rich in mountain and water resources and has a profound cultural heritage. Since the beginning of this year, Xinchang Culture and Tourism has innovatively created four product systems: "Blessing Holy Land", "Hiking and Camping Kingdom", "Healing and Vacation Kingdom", and "Carbon Water Kingdom", with mountains and rivers as the body and culture as the soul. With a higher position and broader perspective, Xinchang has planned a new blueprint for the development of comprehensive tourism.

As night fell, the gong for the opening of the "Dream Seeking Tianlao Yuan Lai Xinchang" market rang, and the scene was instantly illuminated with colorful lights. Accompanied by it was a Hanfu parade, intertwined with Yi people, Huashang, ritual and music... The Xinchang tune began to sing, instantly reproducing the poem written by Li Bai a thousand years ago: "Clouds think of clothes, flowers think of faces, and spring breeze brushes the threshold to reveal the beauty of the dew.".

This small treasure town in eastern Zhejiang has a holy land of blessings, hiking and camping, healing and vacation, and human fireworks tourism | culture | holy land

On that day, the two-day, one night themed tour guide for "Next Station, Xinchang" was officially released, providing Shanghai citizens and tourists with an excellent weekend self driving experience in Xinchang. Hu Nana, the Gold Medal Experience Officer of Zhejiang's "Journey to Zhejiang", brought a creative sharing of "Xinchang in the Eyes of Internet Celebrities", telling the story of the four core cultural and tourism products of Xinchang with themes such as "Blessing Holy Land in Generation Z's Moments", "Hiking Camping with 'Running Man'", "Top level Kingdom of Rehabilitation outside Shanghai", and "Not Dazzling Carbon Water, Li Bai Regrets".

On stage, the Xinchang tune, known as the "living fossil of Chinese opera," made a brilliant appearance. There are both the unrestrained martial arts drama "Hu Sanniang" and the Jiangnan tender "North and West Wing", which have made many fans exclaim their satisfaction and applaud. The theme song "Staying in the Summer Wind" and the featured performance "I'm Waiting for You in Xinchang" of the Xinchang Healing and Vacation Kingdom have attracted people's attention with a series of excellent performances.

The central plaza of the Bund in Shanghai has also set up the Xinchang Cultural and Tourism Characteristic Market, creating characteristic exhibition areas such as "Blessing Holy Land, Hiking and Camping Kingdom, Healing and Vacation Kingdom, Carbon Water Kingdom, Zen Tea Flavor, and Xinchang Selection", integrating viewing and display, scene experience, food tasting, and cultural and tourism consumption. There is also a "Xinchang Cultural and Tourism · Customs Clearance Letter" brochure, allowing citizens and tourists to deeply experience and collect seals according to the "Customs Clearance Letter" prompts, and receive a customized gift package for Xinchang Cultural and Tourism.

A bowl of rice cake, a basket of taro dumplings, a wok pulled head... The air is filled with the smoke and fire of Xinchang, the Kingdom of Carbon and Water. "Can we have another bowl of rice cake?" Numerous glutinous Xinchang snacks made the audience drool. Xiaojingsheng, Tianlaoxiang Flavor, Xinchang Guozishao, Tongxing time-honored brand and other selected specialties of Xinchang have also attracted citizens and tourists to stop and purchase due to their good ecology, good taste, and high appearance. At the event site, one can also "hang a blessing card" to make beautiful wishes, take advantage of the situation to buy a cup of Giant Buddha Longjing tea, and experience the Zen tea culture formed by the wonderful fusion of Zen and tea in the aroma of tea. There are also competitive games such as throwing pots and cuju that people used to love for playing.

The relevant person in charge of the Culture, Radio, Television and Tourism Bureau of Xinchang County introduced that this promotion activity aims to promote four themed products: "Blessing Holy Land", "Hiking and Camping Kingdom", "Healing and Vacation Kingdom", and "Carbon Water Kingdom", so that Xinchang, a "treasure town" in eastern Zhejiang, can be included in the weekend travel list of Shanghai citizens. Currently, Xinchang's cultural and tourism industry is seizing the historical development opportunities of the "high-speed rail era" and "Hangzhou Shaoxing Ningbo integration", accelerating its integration into the development of cultural and tourism integration in the Yangtze River Delta. Looking forward to more tourists entering Xinchang in the future, experiencing the tranquil joy of the "Blessing Holy Land", exploring the green fairy tale of the "Hiking Camping Kingdom", wandering in the comfort of the "Healing Camping Kingdom", and enjoying the human fireworks of the "Carbon Water Kingdom".

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