These brands are still on their way to sea, and after establishing themselves in Shanghai, the development momentum of new online consumer brands in Shanghai is strong. Pet | Consumer | Brands
In recent years, in the process of building an international consumer center city in Shanghai, a number of new online consumer brands have emerged, bringing new vitality and vitality to the market. Today, at the "Change and Innovation" 2023 Brand Summit Forum hosted by the Shanghai Online Shopping Association, the annual list of new online consumer brands in Shanghai was released, including 50 brands such as Yongpu, Li Xiangguo and Hope Tree, as well as five special awards for Excellence and Sea Award.
The so-called new online consumer brand refers to an emerging brand that provides new goods and services to new market demands through the integration of online and offline methods such as new technologies, new marketing, and new platforms, as consumption continues to change. New online consumer brands have natural attributes of the digital economy. They usually integrate digitalization throughout the entire process of brand development, production, sales, and dissemination, leading new lifestyles and having a certain influence and popularity.
According to Song Yiqin, President of the Shanghai Online Shopping Association, according to mainstream e-commerce platform data, the number of new online consumer brands in Shanghai accounts for 1/5 of the national total. "This year's ranking presents a higher, stronger, and more professional overall feature. The average sales revenue of the brands on the list was 320 million yuan last year, with an average annual sales revenue of 540 million yuan. Ten brands sold over 1 billion yuan. Patent innovation is significant, with 64% of brands owning patents."
![These brands are still on their way to sea, and after establishing themselves in Shanghai, the development momentum of new online consumer brands in Shanghai is strong. Pet | Consumer | Brands](https://a5qu.com/upload/images/2eae45da2f1026675bae57bfa365f24a.png)
Cui Lili, a professor and expert in the Department of Digital Economy at Shanghai University of Finance and Economics, introduced that the evaluation system for Shanghai's annual online new consumer brand consists of four primary indicators, namely business scale, brand influence, innovation vitality, and social responsibility. It can be seen that the strong development momentum of new online consumer brands has played an important role in promoting stable growth and high-quality development of the Shanghai consumer market.
At present, global development and active going out to sea have become a new trend of development, and brand going out to sea has become the only way for enterprises to pursue higher market share. Among the brands on this list, pet and protective brands are more concentrated in the sea. Xiao Pei's pet products are exported to more than 40 countries, with annual sales of 80 million US dollars. Pet brands are not stuck in the United States, Canada, Australia and other markets with 0.25 billion yuan of overseas sales. With the continuous acceleration of the global digitization process, the "Great Navigation Era" of Chinese brands has arrived. Data show that 74% of overseas enterprises have business layout in Southeast Asia, 65% have layout in Europe and 62% have layout in North America.
In addition, the Yangtze River Delta Brand Alliance was also established at this conference. The alliance aims to promote the construction of brand alliances and jointly promote high-quality economic development in the Yangtze River Delta region. It was jointly initiated by the Shanghai Online Shopping Association, Zhejiang E-commerce Promotion Association, Jiangsu E-commerce Association, and Anhui E-commerce Association.
![These brands are still on their way to sea, and after establishing themselves in Shanghai, the development momentum of new online consumer brands in Shanghai is strong. Pet | Consumer | Brands](https://a5qu.com/upload/images/bdd4459ca90699d75e34d88cf4148c85.jpg)