The Shanghai International Convention and Exhibition Capital has been fully completed, and by 2025, Shanghai International Convention and Exhibition
Recently, the "Three Year Action Plan for Shanghai to Promote High Quality Development of Exhibition Economy and Build an International Exhibition Capital" was officially released. By 2025, Shanghai's ability to allocate global resources for exhibitions will be further enhanced, its global influence and competitiveness will be further enhanced, its market mechanism will be more mature, exhibition enterprises will be more dynamic, brand exhibitions will be more concentrated, and the International Exhibition Capital will be fully built.
Building new advantages of "exhibition+industry"
The plan proposes that by 2025, the total exhibition area in Shanghai will reach about 22 million square meters, with international exhibitions accounting for 80% of the total exhibition area. There will be 50 exhibition projects with a single exhibition area of over 100000 square meters, and the exhibition level will continue to improve. The number of exhibitions selected for the world's top 100 commercial exhibitions is in a leading position among major exhibition cities in the world.
Market entities are more concentrated. By 2025, the number of institutions striving to enter the certification of the International Exhibition Industry Association will exceed 35. Cultivate 2-3 exhibition groups with international competitiveness, further enhance the operational capabilities of exhibition venues, and gather a group of professional exhibition supporting service enterprises.
The exhibition economy, through organizing and organizing various conferences, exhibitions, and other activities, brings a large amount of commercial, logistics, human, financial, and information flows. It is an important component of the modern service industry and an important booster for the development of urban economy and the enhancement of urban functions. The plan proposes that Shanghai should fully leverage the technological innovation and industrial leadership functions of exhibitions to promote the display of technological achievements, promote international cooperation and exchange, and expand industrial development space, cultivate a group of professional brand exhibitions with global influence, establish the concept of "exhibition+" integrated development, and strive to create new advantages of "exhibition+industry", continuously highlighting industrial linkage.
To this end, Shanghai will continue to strengthen important exhibitions such as the China International Industrial Expo, the China International Medical Equipment Expo, and the China International Tourism Fair, creating a number of international and branded exhibitions that are highly compatible with the industry's leading direction, promoting the integration of various exhibitions with high-end professional conferences and forums, and forming a positive interactive pattern of integrated development of exhibition and industry.
Stimulating innovative vitality in the linkage of business, tourism, cultural and sports activities
Creating diverse consumption scenarios, comprehensively stimulating the innovative vitality of business, tourism, cultural and sports linkage, is also an important "accelerator" for Shanghai to accelerate the construction of an international consumption center city. The plan proposes that Shanghai should deepen the cooperation and interaction between high-quality exhibitions such as the Shanghai International Automobile Industry Exhibition and the Shanghai Tourism Industry Expo, as well as important festivals such as the Shanghai May 5th Shopping Festival, Shanghai Fashion Week, Shanghai Tourism Festival, and China Shanghai International Art Festival. Shanghai should continue to cultivate and hold high-level international conferences in various industries, enhance the influence of sports events such as the Shanghai Marathon, Shanghai Rowing Open, Shanghai Sailing Open, F1 China Grand Prix, and Shanghai ATP1000 Masters, create a number of joint projects for business, tourism, and cultural and sports, make good use of various external communication channels to strengthen joint publicity and promotion, and promote the coordinated development of exhibitions, conferences, tourism, culture, sports, and other industries.
By supporting various debut, debut, and exhibition events, we aim to create a "global new product launch site", promote the healthy development of the "debut economy", and continuously unleash consumer vitality. Support the holding of professional brand exhibitions such as China International Digital Interactive Entertainment Exhibition, Shanghai Global Food Exhibition, China International Textile Fabric and Accessories Expo, encourage time-honored brands, intangible cultural heritage brands, and "Shanghai Gifts" to be displayed and promoted at well-known exhibitions in Shanghai, organize key events such as Import Expo, National Commodity Culture Colorful Month, and Shanghai Intangible Cultural Heritage Living Room, enhance the integration and development of exhibitions and commercial complexes, e-commerce platforms, etc., gather brand resources, improve industrial level, lead consumer trends, strengthen the year-round display and transaction function of "exhibitions+commerce", and promote the construction of an international consumption center city.
Give full play to the demonstration and leading functions of Pudong New Area and Hongqiao International Central Business District
The plan also proposes to fully leverage the demonstration and leading functions of Pudong New Area, Hongqiao International Central Business District and other regions, participate in the allocation of global factor resources, and create new growth points for the exhibition economy.
Among them, it is necessary to fully leverage the advantages of Pudong's openness, innovation, and pioneering, increase the attraction of domestic and foreign exhibition enterprise headquarters and international organizations, gather more international high-quality exhibition institutions and projects, play a leading role in the opening and innovation of the free trade pilot zone and the Lingang New Area, and promote the internationalization of the exhibition economy. Based on the construction of a specific management area of the Oriental Hub International, research and formulate innovative mechanisms that match international business, exhibitions, and other activities, and create new growth points for the exhibition economy.
Make full use of the advantages of the Hongqiao International Open Hub in terms of exhibition, commerce, transportation, and scientific and technological innovation, gradually build a development strategy, resource sharing mechanism, and integrated standards for talents, enterprises, and projects that connect the Yangtze River Delta and serve the whole country, attract well-known international and domestic exhibition companies, exhibition industry associations, institutions, and service units to gather in the Hongqiao International Exhibition Industry Park, and create a core functional area for internationally renowned exhibitions.
Shanghai has always attached great importance to the development of the exhibition industry. After years of efforts, Shanghai's exhibition industry has formed significant comprehensive advantages, with multiple indicators ranking first in China and among the top exhibition cities in the world. Since the beginning of this year, the recovery momentum of Shanghai's exhibition industry has been strong. From January to May this year, the main venues in Shanghai held exhibition activities with an area of 5.33 million square meters. Overall, the development of Shanghai's exhibition industry has strong resilience, great potential, and abundant vitality, and the long-term positive fundamentals have not changed.
