The number of tourists has more than doubled compared to 2019, and the summary of Dragon Boat Festival tourism has come. The most popular platform in the past five years | orders | travel

Release time:Apr 13, 2024 23:05 PM

The 2023 Dragon Boat Festival is undoubtedly the hottest festival in five years. According to comprehensive calculations by the Data Center of the Ministry of Culture and Tourism, the number of domestic tourism trips in China reached 106 million, a year-on-year increase of 32.3%, and has recovered to 112.8% of the same period in 2019 according to comparable standards; Realized a domestic tourism revenue of 37.31 billion yuan, a year-on-year increase of 44.5%, and restored to 94.9% of the same period in 2019 according to comparable standards. On the last day of the holiday, major Internet tourism enterprises also released summary reports to reveal more details.

Short to medium distance is mainstream

According to data from Lv Mama, due to the impact of holiday duration, this year's Dragon Boat Festival holiday mainly focuses on short and medium distance travel, with popular bookings for short itineraries and convenient transportation. Parent child travel remains the main focus of peripheral travel, with a 3-hour self driving circle and a 2-hour high-speed rail circle becoming the top choices for parents. Qingdao, Nantong, Shanghai, Zhuhai, Suzhou, Weihai, Guangzhou, Huzhou, Wuxi and Mount Huangshan have become the top ten popular destinations for peripheral tourism.

Fliggy data also shows that the booking volume of high-speed rail tickets for the Dragon Boat Festival has doubled year-on-year this year. Apart from major provincial capitals that serve as transportation hubs, Suzhou, Qingdao, Ningbo, Xiamen, and Wenzhou are among the top destinations for high-speed rail travel. In addition, the transaction volume of domestic car rental services increased by more than three times year-on-year, and the pre order volume of peripheral tours increased by more than 4.6 times year-on-year.

Full of experience

According to data from Ctrip, unlike the "special forces" model that emerged in the May Day retaliatory travel trend, many tourists have begun to return to a travel state of enjoying life, with "pleasing oneself" as the primary goal, pursuing a "sense of relaxation" in travel, and immersing themselves in the joy of traveling.

Taking the recently popular "Village Super" in Guizhou as an example, Rongjiang County, the venue of the competition, attracted a large number of tourists during the Dragon Boat Festival holiday. Local hotel orders increased by more than 11 times year-on-year, and some hotels were even fully booked for several consecutive weekends. The down-to-earth atmosphere on site, the hospitality of local villagers staying at their own homes, and the enthusiastic folk performances make travelers feel integrated into local life.

Healing travel is also one of the channels to enhance relaxation. Feeling free and unrestrained on the vast grasslands, listening to the howling wind to relax and unwind, has become a choice for many travelers. During the Dragon Boat Festival holiday, private group orders related to Hulunbuir increased by more than 10 times year-on-year.

Food and photography are also forms of relaxation during the journey. The fire of Zibo barbecue is still hot, and during the Dragon Boat Festival holiday, high-speed rail orders targeting Zibo on the Ctrip platform increased by 560% year-on-year. The search popularity of Macau cuisine, which many people specifically check in, on the Ctrip platform increased by 132% year-on-year. In Xishuangbanna, where passengers can become Dai sisters on the same day, travel photography orders increased by 83% year-on-year.

According to data from Lv Mama, the demand for cultural tourism among tourists during the Dragon Boat Festival holiday has shown a significant growth trend, with high popularity in scenic areas such as folk experiences, cultural and entertainment performances, and cultural and museum visits to ancient times. Cultural scenic spots such as Yunnan Ethnic Village, Wuhan Yellow Crane Tower Park, Beijing Summer Palace, Hefei Baogong Temple, Nanjing Niushoushan Cultural Tourism Area, and various cultural and museum venues have become popular choices. Dragon boat racing, wrapping Zongzi, sewing sachets, and many scenic spots around the country launched wonderful activities around the Dragon Boat Festival folk culture. In Gaoling China Village, Jingdezhen, Jiangxi Province, tourists wrapped Zongzi, wrote poems and changed summer clothes, making the sense of festival ritual no longer monotonous; At the World Rural Tourism Town in Huzhou, Zhejiang, tourists stroll and eat at the Dragon Boat Festival market during the day, and visit Lucun Village at night to observe the slides, spending the cool midsummer night in the water town of Jiangnan.

Cultural activities such as music festivals, art exhibitions, and performance theaters have also brought popularity to many destinations, such as the "Shengtang Secret Box" in Xi'an Datang Night City, the Songshan Music Festival, and the Shenzhen Longhua Drone Lantern Dragon Performance, which are popular among young businesses and experiences among tourists. During the Dragon Boat Festival, Qichuang Tourism Group, located in Hongqiao, Shanghai, launched a special event and drama special session for its product ecosystem "Dreaming Back to the Tang Dynasty: The Wind Rises". This large-scale RPG immersive interactive performance theater, set against the backdrop of the An Lushan Rebellion in the Tang Dynasty, has been highly praised and welcomed by tourists; The large-scale immersive art exhibition "Exploring the Classic of Mountains and Seas", also located in Hongqiao, Shanghai, was put into trial operation during the Dragon Boat Festival. During the holiday, a large number of visitors visited and checked in. Through innovative forms such as immersive lighting and aesthetic installations, combined with VR/AR digital technology and research courses, the art exhibition allows the public to immerse themselves in the ancient world of the magnificent wonders of the Classic of Mountains and Seas without leaving Shanghai.

Outbound travel fever exceeds May Day

According to data from Lv Mama, although the Dragon Boat Festival holiday is not as long as the May Day holiday, the popularity of outbound tourists during the Dragon Boat Festival has significantly increased compared to the May Day period, benefiting from the recovery of more international flights.

Fliggy data also shows that international air ticket bookings have increased by over 4.1 times compared to New Year's Day in 2023, and international hotel bookings have increased by over 3.4 times. Among them, Thailand, Japan, South Korea, Malaysia, and Singapore are the most popular overseas travel destinations.

Domestically, Hong Kong and Macau are also popular destinations for outbound tourism. According to Ctrip data, hotel orders from mainland tourists to Hong Kong have increased by over 18 times year-on-year. Many passengers choose to take the high-speed rail to Hong Kong, and the high-speed rail orders on the Ctrip platform have increased by over 60% compared to the same period last month.

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