The hotel orders at the location of the "Village Supermarket" have skyrocketed 11 times, and the "Relaxation" travel during the Dragon Boat Festival holiday is hot. | Orders | Hosting location

Release time:Apr 13, 2024 23:04 PM

The three-day Dragon Boat Festival holiday has come to an end. According to summary travel data released by multiple institutions such as Ctrip, Tongcheng, Qunar, Feizhu, and Lvmama, the recovery progress of multiple tourism formats has exceeded pre epidemic levels, with domestic ticket business orders doubling compared to the same period in 2019. The popularity of folk cultural tourism projects, the trend of "relaxation" tourism, and the new height of summer tourism have become the main highlights of the tourism market during this year's Dragon Boat Festival holiday.

Dragon Boat Festival folk customs are hot, and many places are promoting immersive traditional cultural experiences

During the Dragon Boat Festival holiday, people's demand for cultural tourism has shown a clear growth trend, with a high demand for folk experiences, cultural and entertainment performances, and cultural and museum visits to ancient scenic spots.

The dragon boat races, park fairs and other gameplay launched by major domestic scenic spots have attracted the attention of many tourists. In Wuxi, the Zen town of Nianhua Bay has launched a heavyweight performance event called "Three Thousand Lights for You", using modern technology to present the traditional cultural activity of releasing Kongming lanterns, attracting a large number of tourists and becoming one of the popular domestic scenic spots during the Dragon Boat Festival holiday; The folk park event at Huanghe Tower provides visitors with Jingchu cuisine and Dragon Boat Festival cultural experience. In the Dragon Boat Festival themed activities at Badaling Great Wall Scenic Area, visitors can participate in fun cultural activities such as "Dragon Boat Festival Dancing Challenge" and "Qu Yuan Poetry Festival". These two scenic spots have also entered the top ten popular Dragon Boat Festival scenic spots through creative cultural activities.

Rural tourism also has exciting performances. In Gaoling China Village, Jingdezhen, Jiangxi Province, tourists wrapped Zongzi, wrote poems and changed summer clothes, making the sense of festival ritual no longer monotonous; At the World Rural Tourism Town in Huzhou, Zhejiang, tourists stroll and eat the Dragon Boat Festival market during the day, and visit Lucun Village at night to watch lanterns, spending the cool midsummer night in the water town of Jiangnan.

More and more cultural and tourism integration elements have become the highlight of this year's Dragon Boat Festival, with cultural activities such as music festivals, art exhibitions, and immersive theaters heating up a large number of destinations. Young businesses and experiences such as the "Shengtang Secret Box" of Xi'an Datang Night City, Songshan Music Festival, and Shenzhen Longhua Drone "Lantern Dragon" Performance are welcomed by tourists; The Dream of the Tang Dynasty: The Wind Rises, located in Hongqiao, Shanghai, has launched a large-scale immersive RPG interactive performance theater set against the backdrop of the An Lushan Rebellion in the Tang Dynasty, which has received high praise from tourists. The "Exploring the Classic of Mountains and Seas" large-scale immersive art exhibition uses innovative forms such as immersive lighting and aesthetic installations to lead tourists to immerse themselves in the magnificent wonders of the ancient world in the Classic of Mountains and Seas.

In addition, cultural scenic spots such as Yunnan Ethnic Village, Wuhan Yellow Crane Tower Park, Beijing Summer Palace, Hefei Baogong Temple, Nanjing Niushoushan Cultural Tourism Area, and various cultural and museum venues have also become popular choices during the Dragon Boat Festival holiday.

Taking pleasure as the first priority, promoting the popularity of "relaxation" tourism

Unlike the "special forces" model that emerged during the May Day retaliatory travel rush, many tourists have begun to return to a state of enjoying life, with the primary goal of pleasing themselves and pursuing a sense of relaxation.

Taking the recently popular "Village Super" in Guizhou as an example, Rongjiang County, the venue of the competition, attracted a large number of tourists during the Dragon Boat Festival holiday. Local hotel orders increased by more than 11 times year-on-year, and some hotels were even fully booked for several consecutive weekends. The down-to-earth atmosphere of the scene, the hospitality of local villagers staying at their own homes, and the passionate folk performances all contribute to the interpretation of human fireworks. The atmosphere of being at home is the main reason why tourists relax.

Similar to the football "Village Super", there is also the Dragon Boat "Village Super" held in various places during the Dragon Boat Festival. The traditional festivals such as dragon boat races and dragon boat meals have revitalized their charm, and the previously popular "Dragon Boat Drift" in Foshan has attracted tourists from other places. Listening to the strong local slogans on the water and looking at the villagers who have paid for the logistics of the dragon boat team, dragon boats have not only become an emotional bond for the locals, but also a source of relaxation for tourists from other places. During the Dragon Boat Festival holiday, hotel orders in Foshan, Guangdong increased by 55% year-on-year.

Healing travel is also one of the channels to enhance relaxation. Feeling free and unrestrained on the vast grasslands, listening to the howling wind to relax and unwind, has become a choice for many travelers. During the Dragon Boat Festival holiday, private group orders related to Hulunbuir increased by more than 10 times year-on-year, and romance, purity, and poetry quietly completed their reserves during the holiday.

Food and photography are also forms of relaxation during the journey. The fire of Zibo barbecue is still hot, and the high-speed rail orders targeting Zibo on Ctrip platform during the Dragon Boat Festival holiday increased by 560% year-on-year; The search popularity for Macau cuisine, which many people specifically check-in for, increased by 132% year-on-year; In Xishuangbanna, which allows tourists to become Dai girls on the same day, travel photography orders increased by 83% year-on-year.

Sports and music that can stimulate dopamine secretion are important ways to please oneself. For example, cycling is popular among urban youth, and as a preferred destination for cycling in Jiangsu, Zhejiang, and Shanghai, Qiandao Lake Dragon Boat Festival has seen a 93% year-on-year increase in popularity on the Ctrip platform. In addition, according to incomplete statistics, more than 20 large-scale music festivals were held in many parts of China during the Dragon Boat Festival, such as the Guilin Strawberry Music Festival and the Sichuan Meishan Sky Music Festival, all of which showed a multiplier increase in the destination heat intensity.

The popularity of long-term travel has advanced, while the search for summer travel has skyrocketed

From the perspective of geothermal energy during the Dragon Boat Festival holiday, Xinjiang is undoubtedly one of the most popular options. As a healing journey, many users choose to book local guides to embark on a more relaxed journey. In the past month, the order amount for booking local guides in Xinjiang has increased by 95% compared to the previous month, and local car rental orders in Xinjiang during the Dragon Boat Festival holiday have increased by 430% year-on-year.

"In the past two weeks, there has been a significant increase in tourists. Recently, they have been working until 1 or 2 am every day, and even some tourists have booked orders for the National Day holiday. According to Xiao Bing, a gold medal guide for Ctrip, most of the customers who are approaching summer are young people born in the 95s and 00s, who have higher demands for tourism quality and emotional appeal.". "In addition to leading tourists on a tour, we also provide private and niche scenic spot guides, screen professional travel photographers, and prioritize satisfying tourists' emotional value."

"Interestingly, the Tank 300 is the favorite car model among young tourists." Xiao Bing mentioned that during the Dragon Boat Festival holiday in Xinjiang, where "one car is hard to find", the Tank 300 is a hard currency existence. "The main reasons why young people choose domestic cars are that they have full colors and are easy to produce."

During the Dragon Boat Festival holiday, there are frequent high temperature warnings in many places, and the demand for heat relief is different from previous years, reaching new heights. On tourism platforms, the popularity of searches related to summer vacation and heat dissipation has increased by 50% compared to the previous month. Going to the beach or the mountains has become a good way to escape the heat. For example, in Tianjin, tranquil and picturesque mountains, as well as Xiaojiuzhai located in the "Tianjin Arctic" pear tree platform, waterfalls, canyons, and mountain forests can help tourists avoid the scorching summer's pursuit and interception. During the Dragon Boat Festival holiday, orders for homestays in Jizhou, Tianjin increased by 300% year-on-year. In Yanbian, the greenery of Changbai Mountain and the internet famous cuisine of Yanji together provide travelers with a cool summer guide.

Completing summer travel plans in the surrounding areas is also a mainstream option during the Dragon Boat Festival holiday. The data shows that the popular destination cities for peripheral tourism in China are Hangzhou, Shanghai, Nanjing, Guangzhou, Suzhou, Beijing, Tianjin, Jinan, Qinhuangdao, and Shenzhen.

Shen Jiani, Senior Researcher at the Strategic Research Center of Ctrip Research Institute, believes that this year's Dragon Boat Festival has truly become the "hottest Dragon Boat Festival in the past five years", marking a successful end to the first half year of the tourism market's return to growth. Driven by groups such as parent-child and graduates, the summer tourism market has also opened up ahead of schedule, unleashing the long-standing potential for tourism consumption.

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