The float that has been away for two years will return with a heavy weight, it's set! Shanghai Tourism Festival Opening Event on September 16th | Tourism Festival | Shanghai
The Shanghai Municipal Bureau of Culture and Tourism revealed today that the 34th Shanghai Tourism Festival of 2023 is scheduled to be held from September 16th to October 6th. This year's Shanghai Tourism Festival will aim to be a festival for the people, with the whole city and industry coordinated, carefully prepared and organized, to create a "realistic picture" of the city's beauty and joy. This year, various activities of the Shanghai Tourism Festival will fully return offline, and the float of the tourism festival will also return heavily after two years of absence.
This year's Shanghai Tourism Festival insists on starting from the most resource and advantageous places in Shanghai, planning and launching a series of activities in ten major sections, including "Classic Reproduction", "Benefiting the People Package", "Art Description of Beauty", and "Fantasy Yuanyou", highlighting the platform function of the tourism festival's major industry, people's livelihood, and exhibition, so that urban cultural and tourism can better showcase international style, Shanghai style, fashion taste, and fireworks.
During the tourism festival, Shanghai's urban area will collaborate with government and enterprises to launch 100 key cultural and tourism activities based on city landmarks, tourist attractions, and key commercial districts, making the city full of festive beauty and joy. Among them, urban cultural and tourism IPs such as "one river, one river" tourism, architecture for reading, new experiences of intangible cultural heritage, the world of performing arts, and Shanghai style urban archaeology will become the focus. With food, accommodation, transportation, travel, shopping, and entertainment as the core elements, a batch of carefully organized cultural and tourism products will further extend the cultural and tourism industry chain, providing high-quality cultural and tourism services to citizens and tourists.
During the festival, market entities across the entire industry, including catering, commerce, sports, exhibitions, and transportation, will actively participate in this city's festive event, organize various activities to benefit the people, innovate consumption scenarios, and stimulate consumption vitality. At that time, a variety of activities such as half price scenic spots, West Coast Culture and Art Season, Golden Autumn Accommodation Season, Urban Life Season, Quality Service Month, Lujiazui Culture Festival, Garden Life Festival, Science and Art Joy Festival, and Oriental Beauty Valley Art Carnival will provide citizens and tourists with numerous consumption choices. Digital technology industries such as Guomai Culture, miHoYo, and iQiyi will also launch new cultural and tourism experience activities such as digital tourism festivals.
After two years of absence, the flowing scenery on the streets - the Shanghai Tourism Festival float - will also make a significant comeback this year. Starting from September 16th, the tourism festival flower fleet will make its debut in the "Five New Cities" and 11 districts including Hongkou and Baoshan. During the National Day holiday, a lake tour will be held at Dishui Lake in Lingang.
This year's Shanghai Tourism Festival will also set up sub venues in 5 provinces and 12 cities, including Jiangsu, Zhejiang, Anhui, Jiangxi, and Fujian, to expand their circle of friends and empower each other to promote the prosperity and development of cultural and tourism. Each sub venue will enter the opening ceremony of the Tourism Festival - the "Pujiang Reception Hall", bringing high-quality cultural and tourism supply from various regions, and discussing deep integration and development together.
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