The "Five Seasons" are seamlessly connected again, and the "May 5th Shopping Festival" has just come to an end, allowing you to "buy, buy, buy" non-stop e-commerce | activities | buy, buy, buy
The 4th Shanghai May 5th Shopping Festival started on April 29th and ended on June 30th. During the fourth May 5th Shopping Festival, according to the monitoring of the Consumer Market Big Data Laboratory, the daily average offline consumption in Shanghai was 7.13 billion yuan, an increase of 16.2% compared to the same period last year. According to big data monitoring in Shanghai, the daily average online retail sales in the city are 4.77 billion yuan, an increase of 16.6% compared to the same period last year during the shopping festival. The daily average consumption index of Meituan Shanghai's lifestyle services was 129.7%, an increase of 29.6 percentage points compared to the same period last year during the shopping festival.
In the first month of this shopping festival, Shanghai's social zero accounted for 4.14% of the national social zero, surpassing the first and third shopping festivals, and remaining on par with the second shopping festival. From January to May, Shanghai's social zero increased by 27.5% year-on-year.
In addition, the sales of 250 large commercial enterprises monitored by the Shanghai Business Development Research Center during the shopping festival increased by 6.7% compared to the same period last year; The passenger flow increased by 19.4% compared to the same period last year during the shopping festival. From the perspective of key commercial districts, the sales revenue of 120 enterprises in the 40 monitored key commercial districts increased by 6.9% compared to the same period last year's shopping festival, and the passenger flow increased by 21.3% compared to the same period last year's shopping festival; The sales of Zhongshan Park commercial district, Central commercial district, and Wujiaochang commercial district located in the city center increased by 66.5%, 44.5%, and 23.8% respectively compared to the same period last year during the shopping festival. The sales of Suhewan commercial district and Yangpu Binjiang commercial district located on the riverbank increased by 11.6% and 6.3% respectively compared to the same period last year during the shopping festival.
From the perspective of key categories, the sales of "delicious", "good-looking", and "value preserving" products have grown strongly. During the shopping festival, the retail sales of food, clothing, shoes and hats, cosmetics, gold, silver and jewelry have increased by 39.1%, 34.1%, 32.1%, and 11.6% respectively compared to the same period last year.
During the 4th Shanghai May 5th Shopping Festival, 1348 activities were included in the shopping festival's ranking list, an increase of 1.5 times compared to last year's shopping festival. There were 532 companies included in the ranking list, an increase of 87% compared to last year's shopping festival.
According to the Shanghai Municipal Commission of Commerce, following the fourth "May 5th Shopping Festival", Shanghai will continue to focus on the theme of "Shanghai Enjoyment of Consumption" and carry out "Five Seasons" to promote consumption, achieving "seasonal themes, monthly exhibitions, and weekly scenes".
The five seasons are:
The summer consumption season has officially started on June 30th, seamlessly connecting with the May 5th Shopping Festival. The focus is on combining summer leisure, parent-child families, and the start of the new semester season, opening a summer consumption carnival that combines commerce, culture, tourism, and sports. During this period, the Pudong New Area International Tourism Resort will launch the "Dream Journey, Play and Buy Summer" themed event in late July, and Jinshan City Beach will launch the "Shanghai Bay Area Cloud Future Music Festival" and other events from July 15th to 16th. It will also launch key exhibitions such as ChinaJoy Animation Exhibition and Asian Pet Exhibition, as well as sports events such as the 2023 National Youth Dart Championships, 2023 China Bowling Tour, and 2023 China Supercar Championships.
In addition, Jiading District will hold the "Summer Consumption Season · Car Carnival" theme event in the near future. The Shanghai Association of Transportation and Home Appliances, in collaboration with industry leading enterprises, will launch a green and intelligent home appliance community through car activity in late July. Key enterprises such as Bailian Group will hold various theme activities around the start of the school season in mid to late August.
The Golden Autumn Shopping and Tourism Season will focus on the Shanghai Tourism Festival and launch the "Enjoy Shanghai Fashion Shopping" theme activity, promoting the strengthening of linkage between key commercial districts, leisure blocks, and tourist attractions. At the same time, the Shanghai Fashion Week 2024 Spring/Summer New Product Release Event will be held, as well as key exhibitions such as the China Home Expo, as well as sports events such as the 2023 World Snooker Shanghai Masters, the 2023 Sparta Warriors Shanghai Station, and the 2023CTCC China Automotive Stadium Professional League.
Embrace the inaugural season of Jinbo, focus on major exhibitions such as the 6th China International Import Expo, and collaborate with sports events and cultural festivals such as the 2023 National Sailing Masters and Shanghai International Art Festival to launch characteristic activities such as the Colorful Month of National Commodity Culture and the Leading Local Brand Release Show.
The online shopping carnival season focuses on combining online shopping discounts such as Double Eleven and Double Twelve, holding the November Live Month event, linking major e-commerce platforms, and bringing live e-commerce into the urban life circle. Launch key activities such as "Double Eleven Promotion Live", "Shopping Carnival Season Live", "Double Eleven Carnival", and "Double Eleven Pet Powder Festival".
The New Year's Eve shopping season focuses on organizing and carrying out two major theme activities in Shanghai, namely New Year's Eve, New Year's Day, and Spring Festival. Hold key activities such as Yu Garden New Year Lantern Festival, New Year Market on the Bund Maple Path and Anyi Night Lane, Huaihai Road Lighting Ceremony, Time honored Brand New Year Festival, Online Shopping New Year Festival, etc.