The commemorative transportation card with the theme of "Flowing Light and Collecting Cultural Heritage Journey" has been unveiled, and urban transportation has joined hands with intangible cultural heritage in China | Culture | Journey

Release time:Apr 15, 2024 12:32 PM

The game Genshin Impact, which is owned by Mihayou, is not only popular among Chinese players, but also popular around the world, becoming one of the carriers to tell the world a good story about China. A few days ago, Shanghai Public Transport Card Co., Ltd. and Genshin Impact, a subsidiary of Mihayou, reached a cooperation, and jointly launched the "Journey of Liuguang Pickup" themed transport card to support the protection and inheritance of intangible culture.

"Liuguang Pickup Tour" is a long-term intangible cultural heritage project launched by Genshin Impact during the Spring Festival this year. Guided by the Intangible Cultural Heritage Office of Shanghai Municipal Bureau of Culture and Tourism, it enables players to experience China's rich intangible cultural heritage through exquisite documentaries. Cultural inheritance needs to keep up with the times, and games, as a popular cultural form, will effectively promote the dissemination and inheritance of intangible cultural heritage in the new generation.

The wonderful integration of games and culture has brought new brilliance to the "Journey of Flowing Light and Collecting Relics". As an important part of the daily life of Shanghai citizens, a transportation card is not only a pass for transportation, but also a representative of urban culture. Through the joint issuance of the "Liuguang Pickup Journey" traffic card, the two partners hope to combine the Genshin Impact elements loved by young people with the intangible cultural heritage culture in the form of a carrier while broadening the use of the traffic card, and pass on the intangible cultural heritage culture in the card swiping scene, so that the urban context and culture flow together, becoming another vivid way to interpret traditional culture.

This year marks the 20th anniversary of the adoption of the Convention for the Protection of Intangible Cultural Heritage. Transportation card companies will also actively promote innovative measures for the protection and inheritance of intangible cultural heritage based on the current development needs of cultural creativity and public transportation.


The commemorative transportation card with the theme of "Flowing Light and Collecting Cultural Heritage Journey" has been unveiled, and urban transportation has joined hands with intangible cultural heritage in China | Culture | Journey

In order to implement the "Social Art Education" classroom project hosted by the Shanghai Municipal Bureau of Culture and Tourism, the transportation card company, in collaboration with MiHoYou, will donate 10 yuan on behalf of consumers for each co branded card sold, to carry out offline free intangible cultural heritage course experience activities, including lectures, embroidery, enamel, and other diverse course content and experience forms. We will publicly recruit and popularize the significance and value of intangible cultural heritage, so that more people can further understand, experience, get close to, and protect intangible cultural heritage.

It is reported that the "Flowing Light Journey" transportation card jointly issued by the transportation card company and MiHa You was launched on August 24th, and is available for sale through multiple public channels, both online and offline. Citizens and tourists can purchase it at self operated subway branches, subway self-service recharge devices, and other facilities. Users from other regions can also check and purchase it through the online WeChat mini program "Shanghai Urban Tourism Card". After recharging with this card, users can enjoy the interconnection of public transportation in 320 cities at or above the prefecture level nationwide.

What new concepts are reflected in the concept of "strengthening the body and keeping fit"? For the first time in the history of Shanghai Lupu Bridge, structural maintenance has been quietly completed for the Lupu Bridge | Bridge | Concept
What new concepts are reflected in the concept of "strengthening the body and keeping fit"? For the first time in the history of Shanghai Lupu Bridge, structural maintenance has been quietly completed for the Lupu Bridge | Bridge | Concept

The Lupu Bridge, the sixth bridge on the Huangpu River in Shanghai and known as the "world's largest arch," has recently completed its first structural repair since its construction. Since 2015, Shanghai's urban bridges have entered a peak maintenance period, with several iconic bridges undergoing maintenance and renovation, including Zhejiang Road Bridge, Nanpu Bridge, Yangpu Bridge, Songpu Bridge, etc. Why did the Lupu Bridge, which is younger than them, start "strengthening and keeping fit" early on? The Jiefang Daily Shangguan News reporter learned that after this maintenance, the Lupu Bridge still needs to consider upgrading, reflecting the new concept of urban municipal facility operation. How long can disease removal last? June 28th is the 20th anniversary of the opening and operation of the Lupu Bridge. Why did a young bridge who had just turned 20 start maintenance work early? The design period of the main structure of Lupu Bridge is 1 year

More than 25000 daily road cleaning personnel are dispatched, and the Dragon Boat Festival holiday park receives 1.55 million visitors. Forest | Facilities | Personnel
More than 25000 daily road cleaning personnel are dispatched, and the Dragon Boat Festival holiday park receives 1.55 million visitors. Forest | Facilities | Personnel

The Dragon Boat Festival holiday has been affected by rainy weather, resulting in a decrease in the number of visitors to Shanghai parks compared to the same period in previous years. The Shanghai Greening and Urban Appearance Bureau announced today that during the Dragon Boat Festival holiday, Shanghai Park received a total of 1.5536 million visitors. The holiday coincides with heavy rainfall, and the Shanghai greening and urban landscape industry adheres to the principle of "safety first, constant preparedness, prevention as the main focus, and full efforts to rescue". It actively responds to conditions such as heavy rainfall and thunderstorms and strong winds, and arranges frontline workers to arrive at work in advance within three days. More than 25000 road cleaning personnel are dispatched daily, and key areas such as bus hubs, scenic areas, subway station entrances and exits, and large commercial districts are quickly cleaned and cleaned. Garbage and fallen leaves around drainage outlets are promptly removed to ensure the travel of citizens. The Shanghai Greening and Forestry Department tied up new types of trees in advance, cleaned up dead branches and fallen leaves in ditches, and cleared forest drainage

The consumption scene of Xujiahui Nightlife Festival continues to be updated, and the more exciting the night, the more local | Consumption | Xujiahui
The consumption scene of Xujiahui Nightlife Festival continues to be updated, and the more exciting the night, the more local | Consumption | Xujiahui

"Night economy" is a barometer of urban vitality. As one of the national level night culture and tourism consumption clusters, since the opening of the 2023 Shanghai Nightlife Festival, the consumption scenes of "sports+", "local+", and "trend+" have continued to innovate in Xujiahui Nightlife Festival, bringing a new consumption experience of "more exciting the night" to the general public and tourists. As one of the first sports industry clusters in Shanghai, the "2023 Xuhui District Sports Consumption Carnival" was launched from June 9th to 11th in the Xujiahui commercial district. During this 3-day carnival, more than 30 famous sports brands, leading sports enterprises in Shanghai, and characteristic sports institutions were shortlisted for the event. In addition, Shanghai Free Fighting Amateur Open, China Coordinate Shanghai Xuhui Directional Outdoor Challenge, Xuhui District Basketball Season Finals, One Dart Throwing Victory Dart Challenge, etc

How to play with the soaring prices of European tours? "Spending less money to visit more places" can still achieve world | Europe | European tours
How to play with the soaring prices of European tours? "Spending less money to visit more places" can still achieve world | Europe | European tours

After three years of the epidemic, the country has reopened and the outside world has changed a lot. For Chinese travelers, inflation in many countries around the world and the European energy crisis have caused the cost of European travel to rise sharply. In the face of such a new situation, at the "2023 European Travel Carnival" that kicked off in the shopping street of Jing'an Temple Station of Shanghai Metro today, tourism practitioners put forward the concept of "Travelmoreforless" and strive to provide more customized travel routes for tourists who prefer characteristic routes. This European Travel Carnival is the fourth "May 5 Shopping Festival" and one of the important activities of the "Shanghai Import Hi Shopping Festival. From Switzerland, UK, Croatia, Poland, Norway, Denmark, UK, Hamburg, Flanders, Belgium, Sweden, Portugal, etc

What does the Lujiazui Forum rely on to attract global attention? Over the past 15 years, the forum has focused on economics, finance, and other related topics
What does the Lujiazui Forum rely on to attract global attention? Over the past 15 years, the forum has focused on economics, finance, and other related topics

Tomorrow, the 14th Lujiazui Forum will open in Shanghai. Since its establishment 15 years ago, this high-end dialogue and exchange platform in the financial field has become a business card for Shanghai and also a business card for China's finance to go global. An interesting coincidence is that the first Lujiazui Forum started in 2008, when people were concerned about when the global economy could improve and recover under the impact of the financial crisis. And what everyone is more concerned about in this forum is obviously how finance can help global economic recovery after the epidemic. The questions are similar, but the answers are not exactly the same. Every time global financial professionals come to the Lujiazui Forum, they are searching for answers to financial development issues in the real world. Over the past 15 years, some answers have gradually become clear, while others are still being explored. Perhaps this is why the Lujiazui Forum has caught the world's attention