The commemorative transportation card with the theme of "Flowing Light and Collecting Cultural Heritage Journey" has been unveiled, and urban transportation has joined hands with intangible cultural heritage in China | Culture | Journey
The game Genshin Impact, which is owned by Mihayou, is not only popular among Chinese players, but also popular around the world, becoming one of the carriers to tell the world a good story about China. A few days ago, Shanghai Public Transport Card Co., Ltd. and Genshin Impact, a subsidiary of Mihayou, reached a cooperation, and jointly launched the "Journey of Liuguang Pickup" themed transport card to support the protection and inheritance of intangible culture.
"Liuguang Pickup Tour" is a long-term intangible cultural heritage project launched by Genshin Impact during the Spring Festival this year. Guided by the Intangible Cultural Heritage Office of Shanghai Municipal Bureau of Culture and Tourism, it enables players to experience China's rich intangible cultural heritage through exquisite documentaries. Cultural inheritance needs to keep up with the times, and games, as a popular cultural form, will effectively promote the dissemination and inheritance of intangible cultural heritage in the new generation.
The wonderful integration of games and culture has brought new brilliance to the "Journey of Flowing Light and Collecting Relics". As an important part of the daily life of Shanghai citizens, a transportation card is not only a pass for transportation, but also a representative of urban culture. Through the joint issuance of the "Liuguang Pickup Journey" traffic card, the two partners hope to combine the Genshin Impact elements loved by young people with the intangible cultural heritage culture in the form of a carrier while broadening the use of the traffic card, and pass on the intangible cultural heritage culture in the card swiping scene, so that the urban context and culture flow together, becoming another vivid way to interpret traditional culture.
This year marks the 20th anniversary of the adoption of the Convention for the Protection of Intangible Cultural Heritage. Transportation card companies will also actively promote innovative measures for the protection and inheritance of intangible cultural heritage based on the current development needs of cultural creativity and public transportation.
![The commemorative transportation card with the theme of "Flowing Light and Collecting Cultural Heritage Journey" has been unveiled, and urban transportation has joined hands with intangible cultural heritage in China | Culture | Journey](https://a5qu.com/upload/images/28df49232fc282cd9518790dc0f2ade1.jpg)
In order to implement the "Social Art Education" classroom project hosted by the Shanghai Municipal Bureau of Culture and Tourism, the transportation card company, in collaboration with MiHoYou, will donate 10 yuan on behalf of consumers for each co branded card sold, to carry out offline free intangible cultural heritage course experience activities, including lectures, embroidery, enamel, and other diverse course content and experience forms. We will publicly recruit and popularize the significance and value of intangible cultural heritage, so that more people can further understand, experience, get close to, and protect intangible cultural heritage.
It is reported that the "Flowing Light Journey" transportation card jointly issued by the transportation card company and MiHa You was launched on August 24th, and is available for sale through multiple public channels, both online and offline. Citizens and tourists can purchase it at self operated subway branches, subway self-service recharge devices, and other facilities. Users from other regions can also check and purchase it through the online WeChat mini program "Shanghai Urban Tourism Card". After recharging with this card, users can enjoy the interconnection of public transportation in 320 cities at or above the prefecture level nationwide.