The amount of foreign consumption is even more impressive. Shanghai's food and beverage consumption is twice that of the same period last year. This Dragon Boat Festival holiday | year-on-year | the same period last year
The Dragon Boat Festival is filled with a fragrant brown aroma, and the Shanghai market is thriving with both purchases and sales. According to the monitoring of the consumer market big data laboratory, during the holiday period, the offline consumption payment amount in Shanghai is about 18 billion yuan. Among them, the growth of catering and accommodation formats is relatively significant, with a payment amount of 2.78 billion yuan in the catering industry, an increase of 104.4% compared to the same period of festivals in 2022; The payment amount for the accommodation industry was 1.32 billion yuan, an increase of 31.1% compared to the same period of the 2022 holiday.
The first eight hundred companions held the "Summer Tide Play Life Festival" activity.
The total offline passenger flow of 35 key commercial districts monitored reached 13.72 million, an increase of 1.5 times compared to the same period of the 2022 holiday season, and basically remained at the same level as the 2019 holiday season. According to the monitoring of UnionPay's business big data, the amount of foreign consumption incurred was 7.97 billion yuan, with 6.319 million visits, an increase of 2.7 times and 2.3 times respectively compared to the same period of the 2022 holiday, and an increase of 22.8% and 18.9% respectively compared to the same period of the 2019 holiday.
The proportion of foreign consumption coming to Shanghai in the Yangtze River Delta region is relatively high, with consumption from Jiangsu, Zhejiang, and Guangdong accounting for 16.1%, 8.5%, and 8.3% respectively, ranking in the top three.
Yu Garden held the 4th Henan Shangkunqu · Dragon Boat Festival.
On the eve of the festival, the fourth Shanghai Snack Festival, one of the 12 major IP activities of the May 5th Shopping Festival, "Tasting Magic City · Searching for Snacks", opened on June 21. Nearly 10000 branches of 88 brands participated in the festival, an increase of 35% and 25% compared to the previous one. During the festival, the "May 5th Shopping Festival" held more than 200 themed activities on a daily basis, ensuring continuous hot topics in the consumer market and steady growth in sales performance. For example, the first eight hundred companions held the "Zong Xia Chao Play Life Festival" and Mid Year Celebration, with sales doubling compared to the same period in 2022. Yu Garden held the fourth Henan Shangkunqu · Dragon Boat Festival, and its sales increased 3.7 times compared with the same period of 2022. Ruihong Tiandi held the "Chinese Style Wine Party" themed "Legend of the White Snake", with sales increasing 2.4 times compared to the same period of the festival in 2022.
The Xujiahui commercial district held the "Local Good Products Festival".
Huaihai 755 also held the "Walking God Park" art themed space exhibition and the first domestic solo exhibition of green magma, Xujiahui Business District held the "Local Good Things Festival", Hongqiao Tiandi held the second Hanfu Festival, and Jingyao Qiantan held the parent-child folk flea market.
Tent graffiti activity at Jingyao Qiantan parent-child folk flea market.
During the holiday period, key enterprises such as Vegetable Group, Liangyou Group, Aquatic Products Group, and Shangnongpai actively do a good job in the supply of main and sideline food markets, ensuring that the supply of main and sideline food is sufficient and the price is stable. According to monitoring data, during the holiday season, the main and sideline food markets in Shanghai have generally operated steadily and orderly, with wholesale vegetable prices slightly falling and wholesale pork prices continuing to operate at a low level.
