Surprise!, Go explore the classical and fashionable Huaihai Road, the opening event of Shanghai Nightlife Festival | Theme | Shanghai
One of the benchmark activities of the Shanghai May 5th Shopping Festival, the Shanghai Nightlife Festival, which showcases the city's fireworks and vitality, once again swept across the city in June. Going to the flagship store of the first trendy store, tasting characteristic Shanghai style food, showing the theme of dazzle exhibition, exploring the smart shop... The evening breeze in early summer passes through the dense wutong trees. Huaihai Middle Road Business District, one of the main fronts of the "Shanghai Night Life Festival", is launching a series of theme activities. "Going to Huaihai for a night life" has become one of the entertainment in the city in early summer.
"After work, go to Huaihai Road to find Little Ma Baoli!" On the century old Huaihai Road, the 40th anniversary art exhibition of Little Ma Baoli was launched, which was widely favored by the "Z generation". The design of fully transparent exhibition, Xiaoma IP digital rainbow, double-layer and semi open exhibition space, interactive cheering for Xiaoma, and open exhibition of design school works has sparked a trend art storm. The innovative, courageous, confident, hopeful, friendly, and inclusive Little Ma Baoli IP has accompanied the growth of Generation Z with sunshine and positivity, giving them full memories and strength. The art exhibition brings joy and strength to busy and tense lives through various art forms such as painting, sculpture, clothing, digital art, trendy surroundings, and children's art paintings. It also serves as an opportunity to drive young new customers on Huaihai Road and ignite consumption growth.
From now until June 30th, many time-honored enterprises under the Huaihai Group will also launch various night consumption discount activities. For example, from 20:00 to the end of business on the same day in designated stores, customers can receive the "May 5th Shopping, I Love Huaihai" themed satin chiffon handkerchief or customized sunshade as soon as they consume the full amount, and the gift will stop once it is received; Some counters in local specialty stores across the country have launched night time consumption discounts, and bread and cake products can enjoy a 15% discount after 18:00 in Laodachang. In addition, Red House Western Restaurant, Elderly Restaurant, Fengyu Pancake, Guangming Estate, People's Photography, and others have all launched related promotional activities, bringing endless surprises.
During the nightlife period, the "One Eye on Huaihai Road" photography competition was also launched simultaneously. Contestants can not only use their cameras to record the dazzling night scenery and various excellent historical and cultural buildings on Huaihai Road, but also share old photos of their homes and relive the memories of people and events on Huaihai Road. The event will continue until the end of June, and the award-winning contestants will receive various good gifts on the Huaihai Road.
As a new type of cultural and tourism industry, the night economy has gradually become a new driving force for cities to expand domestic demand and stimulate consumption in recent years. A survey report by the Ministry of Commerce on the consumption habits of urban residents shows that 60% of urban consumption occurs at night, and large shopping malls account for more than half of the daily sales from 18:00 to 22:00. On a national scale, Shanghai is the first city to propose the concept of "night economy", and in 2022, it issued and implemented the "Shanghai Night Economy Spatial Layout and Development Action Guidelines" to comprehensively promote the development of the night economy. The Huaihai Middle Road commercial district, which embodies a century old fashion heritage and highlights the characteristics of the Shanghai style, is full of fireworks and has become one of the excellent carriers for carrying the night consumption of the Shanghai style.
