Still bringing a large number of "aftershocks"... Shanghai's light industry "three revolutions, one sound, and one click" are still present today? Get something out of the circle and then go out to sea | Out of the circle | Phoenix | Shanghai brand watch | Three turns and one sound | Light industry | Shanghai Made Good Products Collection
The 2023 "Shanghai-made Jiapin Hui" was unveiled yesterday. As an important IP of Shanghai's "Five-Five Shopping Festival", Jiapin Exchange has become a window to observe the high-quality development of Shanghai's fashion consumer goods industry. According to data from the Municipal Commission of Economics and Information Technology, in 2022, the industrial output value of Shanghai's fashion consumer goods accounted for 15.8 of the city's total industrial output value, which strongly supports Shanghai to establish its status as a "fashion city" by 2025 and achieve the goal of a fashion consumer goods industry scale exceeding 520 billion yuan. Li Zheng, vice mayor of Shanghai, attended the opening ceremony.
In the 1960s and 1970s, the "three revolutions, one sound, and one click" of Shanghai's light industry, including bicycles, sewing machines, watches, radios, and cameras, almost represented the top configuration of a family. At that time, Shanghai's light industry was synonymous with fashion and quality. Only Shanghai brand watches and Shanghai sewing machines, represented by Butterfly brand, accounted for 25% and 42% of the national production.
After experiencing its peak, Shanghai Light Industry Manufacturing fell silent for a while, but at this Good Products Expo, the reporter was pleasantly surprised to see that "three turns, one sound, and one click" had changed its approach, not only making it popular but also going global. Meanwhile, with the support of the digital economy and technology, new domestic products are constantly emerging in Shanghai. In recent years, multiple consumer survey data such as Baidu, Tmall, and Alibaba Research Institute have shown that Shanghai leads the country in both the output of new domestic brands and the number of financing enterprises.
For example, the Shanghai bicycle, which used to serve as a "national mount," still retains its charm. Sun Lei, the beauty business manager of the local trendy e-commerce app Dewu, introduced that Phoenix brand bicycles are playing against the trend of growth and have chosen to exclusively launch their new product "Kufei Road Bike" on the Dewu app, attracting a large number of new generation fans. As of May this year, the sales of Phoenix bicycles on the Dewu App have increased nearly 9 times year-on-year, with "post-95s" users accounting for 65% of the new users. In addition, Phoenix brand lithium-ion assisted bicycles have successfully entered the European market.
Meanwhile, the "Traveler XOSS" sports intelligence series products, founded by Shanghai academic guru Jiang Minchen, have redefined bicycles. Combined with its "Traveler" app, it has served over 100000 outdoor clubs and more than 20 million users. Among them, the intelligent cycling code table is one of the most widely used products of the Beidou 3 system in the field of outdoor sports, and has now been exported to more than 100 countries.
Shanghai brand watches are still there, but they always love to cross boundaries. Last year, Shanghai brand watches teamed up with the Shanghai International Circuit to create watches with new elements such as dashboards and tracks, which were first released on the Dewu App. Watches unleash a passionate passion for time and speed, from dial design, timing, to styling details.
In the field of cosmetics and beauty products, Shanghai Jiahua, who is 125 years old this year, is undoubtedly the shining star of domestic products. Shanghai Jiahua, which has traveled through two World Wars, now has an international presence. 25% of its business comes from overseas, and its subsidiary Baicaoji has become the first Chinese cosmetics brand to obtain EU certification. Its courage to catch up with world daily-use chemical giants comes from "cultural inheritance" and "technological empowerment".
There is also the emerging local brand Lin Qingxuan, who is the first to explore the patent, sales and price system of "oil based skin care" cosmetics. The first Hongshan Camellia skincare series was also inspired by a luxury brand in Europe. Currently, Lin Qingxuan is building a carbon neutral cosmetics research and intelligent manufacturing base in Shanghai, which is expected to be fully put into operation in 2024.
It is reported that Shanghai compiled and released the "Action Plan for High-quality Development of Shanghai's Fashion Consumer Goods Industry" last year, focusing on the "Eight Fashion Products" such as clothing products, cosmetics and beauty products, exquisite food, sports products, intelligent products, household products, exquisite craft products and digital fashion products. "Fashion Eight Products" have all performed well, such as clothing products. Shanghai has already seen the emergence of GRACECHEN and other high-definition brands that have certain influence on the international stage. Another example is Shanghai Guanhua Stainless Steel Products Company, which has been a contract manufacturer for top kitchen utensils in Europe and the United States for more than 30 years, regained its own brand of "Xeshy" and quickly became a fan.
In the view of Wu Jincheng, Director of the Shanghai Municipal Commission of Economy and Information Technology, these Shanghai made products not only "showcase excellent products", but also "depict" cutting-edge innovation, "gather" global wisdom, and "benefit" thousands of households.
