Space traveler "Lele" appears! Shanghai Tourism Festival mascot has a new image Pinyin | Tourism Festival | Shanghai
The opening of the 2023 Shanghai Tourism Festival has entered the countdown, and on September 16th, the beauty and joy of the entire city will begin. After a month long nationwide solicitation, the main visual image design of the 2023 Shanghai Tourism Festival and the new image of the Shanghai Tourism Festival mascot "Lele" - the space traveler "Lele" - have been revitalized.
The main visual design theme for the promotion and promotion of the 2023 Shanghai Tourism Festival is "The 34th Shanghai Tourism Festival - Entering Beauty and Joy". Based on the classic logo of the Shanghai Tourism Festival, the "Flying Bird" shape is used as the visual foundation. Through the transformation and expression of various visual symbols such as color, lines, and graphics, it reflects the colorful nature of the Shanghai Tourism Festival.
To showcase the 100 events and 1000 products of the Shanghai Tourism Festival, as well as the refurbished float and colorful boat projects, the design team surrounds the city with dynamic lines represented by the "four high" buildings, interpreting elements of the tourism festival such as "one river, one river", urban birds, and light and shadow of cars and ships; In terms of visual presentation, a combination of diverse colors and high saturation blocks, as well as finely crafted lines, are used to enhance the vitality of the visual image. All design elements work together to create a free and colorful festive atmosphere.
Main Visual Design for Shanghai Tourism Festival Promotion and Promotion
![Space traveler "Lele" appears! Shanghai Tourism Festival mascot has a new image Pinyin | Tourism Festival | Shanghai](https://a5qu.com/upload/images/c43b14ffc4f49654cb1c1f32257008c2.jpg)
The new design and image of the Shanghai Tourism Festival mascot "Lele", which was unveiled this time, stood out from the mascot collection of the Shanghai Tourism Festival held in July and was named "Space Traveler". This design introduces the concept of the metaverse, with a mechanical punk style as the main tone, positioning Lele as a traveler traveling through the metaverse, with a more futuristic and technological feel. Lele, who loves traveling, can shuttle through any time and space. Cyberpunk is his style, and Mechanical Future is his outfit. He warmly welcomes friends from all walks of life to visit Shanghai with enthusiasm.
The appearance of the space traveler "Lele" continues Lele's most important visual features, including huge deer antlers, round head, large eyes, and white areas around the mouth. One of the most representative elements of Shanghai culture, the city flower of Shanghai, Magnolia, is implanted into the design, highlighting the theme of green environmental protection and enhancing its attributes as a "Shanghai gift". Lele's clothing also incorporates traditional clothing elements such as buttons, making it more distinctive of the ethnic group. In terms of action design, it pays tribute to the image of the prototype "Lele" running with a flag, presenting a posture of open arms embrace, symbolizing "Lele" welcoming all guests from home and abroad with a hug.
The design process of space traveler "Lele" extensively utilizes AI and post synthesis for scheme generation, greatly improving design efficiency. It complements Lele's symbolism of technology and the future, welcoming friends from all over the world to come to the sea with the most trendy shapes and enthusiastic postures.
![Space traveler "Lele" appears! Shanghai Tourism Festival mascot has a new image Pinyin | Tourism Festival | Shanghai](https://a5qu.com/upload/images/c362548fc26d11316cb3a3b7f63f52e7.png)
Lele's New Style
Lele's New Style
"Lele" was first born in 1998 when the Shanghai Tourism Bureau solicited mascots for the Shanghai Tourism Festival from the whole society, and ultimately selected a happy little deer. This orange happy little deer has a cute big head, big eyes, and especially a pair of huge antlers that leave a deep impression. Considering that the pronunciation of "Happy" in Shanghai dialect is similar to "Kuai Lu", and the pinyin of "Travel" is also similar to that of "Lu", the purpose of Shanghai Tourism Festival is to "enter beauty and joy", hence the name "Lele". Over the past 20 years, "Lele" has grown together with the Shanghai Tourism Festival. As an image spokesperson, it has appeared multiple times at various tourism festival promotion events both domestically and internationally. Based on its image, it has developed unique products such as plush toys and refrigerator stickers, which have become popular "Shanghai gifts" for tourists.