One article takes you back to 30 years of float parade, Shanghai Tourism Festival returns to float in September | Shanghai | Cultural tape

Release time:Apr 14, 2024 13:09 PM

Do you still remember the scene when I was a child standing on the roadside waiting for the Shanghai Tourism Festival float? The colorful floats, energetic performance teams, and handsome men and women from all over the world... These scenes have evoked the memories of generations of Shanghai people.

The float parade of the Shanghai Tourism Festival was founded in 1993 and is the longest lasting and most influential carnival of the festival. It has become a highly influential mobile tourism expo in the city. Let's look back at the wonderful and joyful moments left by the 30 year tourism festival float from some old photos!

1993

One article takes you back to 30 years of float parade, Shanghai Tourism Festival returns to float in September | Shanghai | Cultural tape

First float parade launched

In the golden autumn of 1993, a float parade caused a sensation throughout the city, making it the most classic and beautiful scene of the year in Shanghai. The location of the first float parade was People's Square. The specifications of the parade were not low, using live television broadcasting, which was available on both Channel 8 and Channel 20 at that time; The combination of floats and team performances. Back then, students from various primary and high schools in Huangpu District participated in performances, and some performances were accompanied by floats. The most distinctive feature is the float at the Wang Kai Photography Studio, which is also a classical carriage that needs to be pulled by a real tall horse during the parade. It is precisely these first batch of floats that have formed the "template" for every tourism festival float at present. Although the themes of each year are diverse, they are all dazzling, but they still follow the trajectory of the float from that year.

1996

Shanghai Tourism Festival Goes Out of Huangpu and Opens in Pudong

In 1996, the Shanghai Tourism Festival walked out of Huangpu and opened in Pudong. In this year's float exhibition and evaluation, Shanghai Jinjiang Group's "Hundred Birds Facing the Phoenix" float and the "Golden Boat and Blue Waves" float from Thailand won the gold medal.

2008

The first time I took a tourist festival float out of Shanghai

As one of the classic brand projects of the Shanghai Tourism Festival, the float parade first left Shanghai in 2008 and set up branch venues in Jiangsu and Zhejiang. That year, the float parade was seen as an "exercise" of the Expo float parade, marking the official sounding of the horn for the coordinated development of Shanghai Tourism Festival and Jiangsu Zhejiang Tourism Festival celebrations. On September 22, 2008, 21 different styles of floats from both domestic and foreign markets gathered in Suzhou, known as the Oriental Water City. Local residents flocked to the streets to watch, cheering, taking photos, and chasing the floats for a parade, experiencing the "holiday of the people".

2008-2010

The "Haibao" of the World Expo is here

In order to welcome the 2010 Shanghai World Expo, the Shanghai World Expo Bureau has sent the mascot "Haibao" float to lead the promotion for three consecutive years since 2008, making more people look forward to this grand event together.

In the 2010 Shanghai Tourism Festival, the Expo float led the float to tour the Expo Park for four consecutive nights. The World Expo float focuses on the iconic urban landscape of Shanghai, the host city of the 2010 World Expo, using fresh and bright colors to showcase the rapid development of this international metropolis.

2014

Disney float debut

In 2014, the Shanghai Disney Resort, which was about to open for visitors, made its debut on the Shanghai Tourism Festival platform. The Disney float with the theme of "Happy Dreams" has received great attention. The visual center of the float is the iconic Disney Castle, where Disney superstar Mickey and his friends dressed in unique Shanghai style dresses cheer for the opening of the tourism festival.

2017

"Meet the Belt and Road" is full of flowers

In 2017, the floats with different characteristics brought a visual feast for citizens and tourists around the theme of "Meet the Belt and Road". This year's float design adopted a large number of cartoon and exaggerated shapes, full of joy and childlike fun.

2018

A cluster of Chinese and foreign float stars

In the 2018 Shanghai Tourism Festival, 25 floats and 37 performance teams from 25 countries and regions around the world participated in the opening parade, fully showcasing the urban charm of Shanghai in preparation for the first China International Import Expo. Among them, the "Dreams of China, Phoenix, and the World -170th Anniversary of Old Phoenix", "Cruise New Era, Baoshan New Glory", and "NIO Comes" float are not only spokespersons for the "Made in Shanghai" and "Shanghai Shopping" brands, but also a "Shanghai gift" to promote and showcase Shanghai.

2019

The "Performing Arts World" float is the biggest highlight

The Shanghai Tourism Festival has ushered in the year of its establishment, with the opening parade featuring the "Performing Arts World" float, highlighting the annual theme of "watching big dramas and visiting Shanghai". In addition, nearly one-third of the floats come from the Yangtze River Delta region, showcasing the resources and development prospects of the region comprehensively.

2021

The "Cloud Appreciation Float" is also very beautiful

The 2021 Shanghai Tourism Festival float mainly focuses on "cloud appreciation", with 17 floats from the Yangtze River Delta and other provinces and cities in China passing through the Jinshan City Beach and Sea Embankment in Shanghai. The "cloud float" was displayed through interactive methods such as drone aerial photography live broadcast, host explanation, and float city representative "cloud promotion". The "cloud float" was also broadcast through high traffic platforms such as Shanghai tourism live broadcast rooms and live broadcast matrices.

2023

The float will return with a heavy weight

After two years of absence, the flowing scenery on the streets - the Shanghai Tourism Festival float - will make a significant comeback this year. Starting from September 16th, the tourism festival flower fleet will make appearances in the "Five New Cities" and 11 districts including Hongkou and Baoshan. During the National Day holiday, they will conduct a lake tour around Dishui Lake in Lingang. Let's look forward to it!

This article is reproduced under the authorization of "Leyou Shanghai" official account.

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