Milk tea starts at a minimum of 6 folds, and milk tea and fruit juice should hold a "Happy Party" in Pudong. The shopping festival enters the second half of the journey, with fruit juice | tea drinks | parties
The coffee festival is still in full swing, and the "Happy Party" of new tea drinks such as milk tea and fruit juice has kicked off in Pudong. From June 6th to 13th, as one of the series of activities of the 4th "May 5th Shopping Festival", the one week "Pudong Sunshine Summer Culture Week" will be held, during which the first Pudong Juice Milk Tea Festival will be held to lead the new trend of tea consumption.
In recent years, freshly made and sold milk tea, fruit and vegetable juices and other beverages have been deeply loved by consumers, and new tea shops such as "internet famous milk tea shops" and "internet famous juice shops" have emerged continuously. At the launch ceremony, the Pudong New Area Chamber of Commerce reached a strategic cooperation agreement with Ele.me. Ele.me invested a million yuan red envelope to launch a "Mangzhong Seasonal Promotion" at 15 well-known landmark shopping malls in Pudong, including Bailian Century and Zhengda Plaza. The chain stores of Baiguoyuan, Xianfeng Fruit, Cut Fruit NOW and CoCo, DQ, Jasmine Yogurt, Lele Tea, KuaiLe Lemon, 85 ° C, Shanghai Auntie, and other well-known tea brands, with a discount of 60% for 100 types of milk tea and a limited purchase of chilled fresh juice priced at 9.9 yuan for 100000 cups of cut fruit NOW. Gaode Map has collaborated with several well-known shopping malls in Pudong, such as Bailian Century and Wenfeng Square, to launch the "Pudong Summer Colorful Map Guide" and distribute a million yuan taxi red envelope.
During the event, major shopping centers and businesses in Pudong also launched various promotional activities. In order to coincide with the "Pudong Sunshine Summer Cultural Week" event, Bailian Century will utilize multiple public spaces such as rooftop gardens, first floor atrium, sunken plazas, and conference rooms to carry out outdoor movies, night tours of streets and alleys, cultural and art exhibitions, and other activities, enhancing the consumption experience of residents within the 15 minute living circle.