Let's go together to He Zhizhang's hometown to witness the Asian Games, and learn from the Tang Poetry Road culture in Jishan and Jianshui | Keqiao | Hometown
In order to welcome the 19th Asian Games in Hangzhou, further promote the deep integration and high-quality development of Keqiao culture and tourism, enhance the influence of the "Old Shaoxing Jinkeqiao" city brand, accelerate the integration of Hangzhou and Shanghai, and attract Shanghai citizens and tourists to visit Keqiao. The "Join hands with the Asian Games to enjoy the ancient Yue spirit" 2023 Old Shaoxing Jinkeqiao Cultural and Tourism Promotion Conference was recently held in Shanghai.
Keqiao District is an overlapping area of the Tang Poetry Road and the Canal Poetry Road in eastern Zhejiang, integrating four major cultures: poetry and painting, landscape, Buddhism and Taoism, and celebrities. Countless poets have left their poems here, making it the core area of the Tang Poetry Road in eastern Zhejiang. Enjoy the beautiful scenery of Keqiao, drink rice wine, wear Chinese clothes, and experience the winding and flowing wine cups... The tourism line of China-Chic Summer in Tang Dynasty connects Keyan, Jianhu, Lu Town, Yellow Wine Town, Lanting Scenic Spot, Yunmen Temple and other scenic spots, immersing Keqiao in poetry, cups, and mountains.
The Grand Canal World Cultural Heritage Site Ancient Silk Road
At the promotion meeting, Chen Hao, Secretary of the Keqiao District Committee, delivered a speech on behalf of the district committee and government. He said that Keqiao and Shanghai are geographically close, closely related, and share the same cultural background. In recent years, with the deepening of the development strategy of "integrating Hangzhou and connecting Shanghai", Keqiao and Shanghai have carried out a series of comprehensive and in-depth exchanges and cooperation, achieving good results. As the 19th Asian Games in Hangzhou approaches, Keqiao sincerely invites friends from all walks of life to visit Keqiao for on-site inspection, sightseeing, tourism, investment and business development.
At the promotion meeting, Lanting Cultural Tourism Resort, Jianhu Tourism Resort, Qulvfa Group, and 6 4A level scenic spots were respectively promoted for cultural and tourism. Cultural and tourism consumer brands such as "Keqiao Gift", Jianhu Shihui · Keqiao Ten Bowls ", and Keqiao Market were showcased. The Shilu Keqiao series of cultural and creative products, Keqiao" Ten Bowls Head ", and others attracted guests to stop and watch, experiencing the cultural heritage and tourism charm of Keqiao firsthand. In addition, KOL network experts also shared their experience of Keqiao deep tourism. Mr. Chen, a Shanghai resident who won the grand prize of the day - the luxury double room package ticket at the Fuyue Wyndham Hotel, said, "I've been wanting to go to Keqiao for a long time, and this grand prize will just facilitate my trip to the Asian Games Keqiao!"
Live performance at the promotion event
In order to further promote the deep integration and high-quality development of culture and tourism in Keqiao District, enhance the influence of the "Old Shaoxing Jinkeqiao" city brand, and accelerate the integration of Hangzhou, Shanghai, and Ningbo, a series of signing activities were held at the recommendation meeting. Keqiao District People's Government and Ctrip Group signed a strategic cooperation agreement; The Keqiao District Tourism Association and the Travel Agency Branch of the Shanghai Tourism Industry Association have signed a strategic cooperation agreement for the joint development of the Keqiao District Tourism Association in Shaoxing City.
This promotion event marks the beginning of the 2023-2024 Keqiao Cultural and Tourism Promotion Season, with a series of exciting activities that will attract more citizens and tourists to visit Keqiao.