Instantaneous search increases by over 20 times! Japan, Australia and New Zealand are highly popular, with outbound team tours expanding to 138 countries | Products | Australia and New Zealand

After the Ministry of Culture and Tourism successively announced the first and second batch of outbound team tour countries, the Ministry of Culture and Tourism issued another notice today, announcing the expansion of the scale of outbound team business in countries. At this point, the number of countries for outbound and group tours has expanded from 60 to 138.

After the news was released, the instantaneous search for outbound travel products on the Ctrip platform increased by more than 20 times, with the National Day departure period receiving the most attention, and the popularity of group products in countries such as Japan, Australia, and New Zealand skyrocketing; On the same trip voucher, Türkiye and Australia have the highest search and consultation popularity; The average increase in geothermal energy for overseas destinations within Mafengwo Station exceeds 150%, with Japan ranking first with an instantaneous visit heat of up to 350%.

After the news was released, the instantaneous search for outbound travel products on the Ctrip platform increased by more than 20 times, with the National Day departure period receiving the most attention, and the popularity of group products in countries such as Japan, Australia, and New Zealand skyrocketing; On the same trip voucher, Türkiye and Australia have the highest search and consultation popularity; The average increase in geothermal energy for overseas destinations within Mafengwo Station exceeds 150%, with Japan ranking first with an instantaneous visit heat of up to 350%.

The popularity of outbound tourism during National Day is expected to soar

Xie Xiaoqing, a senior researcher at Ctrip Research Institute, stated that the expansion of the scale of group tourism countries will directly promote tourism enterprises to accelerate product research and development and layout, further enrich consumer travel choices, and thus accelerate the recovery of supply and demand. The National Day Golden Week will become a key observation period for market performance.

According to the person in charge of Ctrip and group tours, in the first half of this year, for destinations that have not yet opened up for outbound and group tours, Ctrip actively searched for partners, visited the destination and learned about the new trends and landmarks of local culture and tourism after the epidemic with local partners, and planned to provide domestic users with rich travel options in the first time of recovery. After the notice is issued, Ctrip plans to launch relevant outbound travel products in multiple countries such as Japan, Australia, the United Kingdom, Germany, Israel, the United States, Morocco, and India as soon as possible. It is expected to launch the first group tour in Japan in September, and the first group tour in Australia, Morocco, and Israel will be launched around National Day.

The popularity of outbound tourism during National Day is expected to soar

After the news was released, Spring and Autumn Tourism immediately launched group tours to Austria, Japan, South Korea, and Australia, and subsequent products are still being launched one after another; The same journey travel platform has launched visa products for each outbound country. Among the newly opened destination countries, the outbound group tour products for popular destinations such as Türkiye, Australia, Japan and Northern Europe have been launched; Ctrip will also launch nearly a thousand products, including various types such as group tours, semi self-service tours, private group tours, and free travel packaged products.

"Do you currently have group tours to Osaka, Kyoto, Japan for National Day?" "When will the parent-child route from Shanghai to New Zealand be available?"... On the morning of August 10th, news of the expansion of the number of group tours to other countries emerged, and user inquiries under the outbound product pages of multiple tourism platforms flooded in, exceeding the usual summer travel volume by more than 10 times.

The supply side of outbound tourism is also steadily recovering. As of August 7th, the current average weekly cross-border flight volume has recovered to over 50% of the same period in 2019. The average price of cross-border flights has decreased by about 80% compared to the same period last year, which is one to twenty% higher than the same period in 2019. At the same time, from the demand side, the popularity of cross-border flight search by users has exceeded the same period in 2019.

[Overseas Destination Geothermal Hope for Chinese Tourists]

According to the "Big Data Report on Outbound Tourism in the First Half of 2023" recently released by the China Tourism Research Institute, outbound tourism destinations received a total of 40.37 million mainland tourists in the first half of the year. Short distance outbound tourism is the first to recover, with 93.95% of tourists concentrated in the Asian region.

The expansion of the scale of group tours with other countries this time is a significant benefit for outbound tourism that is still in the supply chain repair period. The person in charge stated that products related to countries and regions have been deployed for optimization and listing as soon as possible, and in combination with market demand, the marketing and sales of related products have been orderly promoted. It is expected that the hot selling period of National Day outbound tourism products will soon be ushered in.

According to platform data, even during the peak summer travel season, cross-border flights within a thousand yuan are still abundant. Destinations with higher year-on-year price reductions include Thailand, Japan, South Korea, Malaysia, Singapore, etc., mainly Asian destinations. In August, the lowest price for direct flights from first tier cities was mostly between 500 and 800 yuan, even lower than the average domestic one-way ticket price including tax in August, which was 1099 yuan.

After the news was released, Spring and Autumn Tourism immediately launched group tours to Austria, Japan, South Korea, and Australia, and subsequent products are still being launched one after another; The same journey travel platform has launched visa products for each outbound country. Among the newly opened destination countries, the outbound group tour products for popular destinations such as Türkiye, Australia, Japan and Northern Europe have been launched; Ctrip will also launch nearly a thousand products, including various types such as group tours, semi self-service tours, private group tours, and free travel packaged products.

Feng Rao, President of Ma Fengwo Tourism Research Institute, said, "Before the epidemic, China had been the world's largest outbound tourism market for many consecutive years. Chinese tourists played a crucial role in boosting the development of tourism industry in overseas countries and promoting world economic recovery. Although the summer vacation is coming to an end, this opening will have a significant impact on tourists' tourism consumption decisions during the National Day holiday, and it is expected that the outbound tourism market will reach its peak during the holiday."

In fact, since the opening of cross-border policies at the beginning of the year, the pace of Chinese travelers has once again spread globally. From the perspective of user bookings in mainland China, outbound travel orders in July increased by 44% compared to June. Since the summer vacation, Hong Kong, Tokyo, Singapore, Macau, Bangkok, Osaka, Phuket, Seoul, Kuala Lumpur, and London have become the most popular destinations for outbound tourism. Popular tourist sources include Shanghai, Beijing, Shenzhen, Guangzhou, Hangzhou, Chengdu, Suzhou, Nanjing, Chongqing, and Wuhan.

[List of the Third Batch of Countries for Restoring Travel Agency Operations for Chinese Citizens to Outbound Team Tourism Business in Relevant Countries and Regions ↓↓]

The supply side of outbound tourism is also steadily recovering. As of August 7th, the current average weekly cross-border flight volume has recovered to over 50% of the same period in 2019. The average price of cross-border flights has decreased by about 80% compared to the same period last year, which is one to twenty% higher than the same period in 2019. At the same time, from the demand side, the popularity of cross-border flight search by users has exceeded the same period in 2019.

Africa: Algeria, Ethiopia, Benin, Botswana, Equatorial Guinea, Cape Verde, Ghana, Cameroon, Cote d'Ivoire, Rwanda, Madagascar, Malawi, Mali, Morocco, Mozambique, Seychelles,  Sao Tome and Principe, Tunisia

Europe: Ireland, Estonia, Andorra, Austria, Belarus, Bulgaria, North Macedonia, Belgium, Bosnia and Herzegovina, Poland, Germany, Finland, Netherlands, Montenegro, Czech Republic, Latvia, Lithuania, Liechtenstein, Luxembourg, Romania, Malta, Monaco, Norway, Sweden, Cyprus, Slovakia, United Kingdom

North America: Antigua and Barbuda, Barbados, Grenada, Costa Rica, United States, Mexico, Trinidad and Tobago, Jamaica

South America: Peru, Ecuador, Colombia, Guyana, Suriname, Venezuela

Oceania: Australia, Papua New Guinea, Cook Islands, Federated States of Micronesia, Commonwealth of Northern Mariana Islands, French Polynesia, French New Caledonia