In the midst of the "exhibition products becoming products" trend at the CIIE, these two shopping malls located in the city center of Shanghai | brand | products
"Zhishida" brand Ceylon tea, "Xidareibu" brand five story dragon tea, "Lion" beer... In the "World Port Town" on the fifth floor of Shanghai Global Port, there is a Sri Lanka pavilion that specializes in selling Sri Lankan specialty products. Here, ordinary citizens can experience the charm of Ceylon black tea culture, Sri Lankan gemstone culture, Sri Lankan spice culture, Ayurvedic medical culture, Sri Lankan tourism and culture without leaving Shanghai. Since its opening in April this year, the sales of the Sri Lanka Pavilion have been increasing month by month.
In the interview, Li Delong, the head of the Sri Lankan Pavilion and also the chairman of the Sri Lankan China Association for the Promotion of Trade, lifted a more than 2-carat "Prasad" sapphire ring and said, "We bring Sri Lankan specialty products and have participated in the CIIE for three consecutive times. This year, I will bring this jewelry to make my debut at the 6th CIIE."
The 2 carat sapphire ring from the Sri Lanka Pavilion.
Since the first China International Import Expo, the Shanghai International Import Expo's "6+365 day" year-round display and trading platform has developed from the first batch of 30 to the current 60, bringing in nearly 200000 imported goods and a total import value of over 323 billion yuan. The Sri Lanka Pavilion at Shanghai Global Port is the newly introduced specialty product country pavilion of Yuexing Group, a year-round display and trading platform with a duration of 6 days+365 days. The adjacent Iran Pavilion also opened at the same time, and in a while, the Greek Pavilion, British Pavilion, American Pavilion, Egypt Pavilion, and Pakistan Pavilion will also open.
Yuexing Group is also a member of the Shanghai Trade Group's Large Retail Purchasing Alliance, Comprehensive Trade Service Alliance, and Exhibition and Sales Service Alliance at the CIIE. On July 27th, during an interview with Shanghai Global Port and Shanghai Yuexing Home Furnishings International Life Expo under Yuexing Group, it was learned that since the first China International Import Expo, as a "6-day+365 day" year-round display and trading platform, they have continuously amplified a series of policy spillover effects of "promoting the transformation of exhibits into commodities" at the Expo. The participating brands of previous CIIE have gathered in two major shopping malls: Volvo, Audi and other automotive brands; Luxury brands such as Gucci, Dior, and Lancome; Jewelry and watch brands such as Swarovski, Montblanc, and Tissot; Sports and leisure brands such as Decathlon and SKECH; Lego toys, Aosheng and other brands. In terms of home life, there are German Mitech and American A O Smith and other electrical brands; American bedding brands such as Jinkel and Shuda.
At the same time, the "6-day+365 day" one-stop trading service platform of the CIIE has set up an offline zone within Yuexing Home, introducing over a hundred high-quality products from multiple countries, making it convenient for customers to purchase. In addition, the Global Designer Brand Collection Store and Global Antique Furniture Museum located on the 4th floor of Shanghai Yuexing Home Furnishings International Life Mall provide a new model for promoting cultural exchange between China and foreign home furnishings by offering professional buyers advanced customization to "buy globally and sell globally".
Located in Shanghai Global Port, the Singapore "OSIM Aosheng" brand specialty store specializes in a series of health technology products, including health chairs, intelligent massage sofas, esports massage chairs, DIY massage chairs, etc. It has not only participated in the CIIE for multiple consecutive sessions, but also increased its exhibition scale year by year. It has also targeted multiple debut and debut heavyweight products at the CIIE window; WEDGWOOD, a brand under the Fiskars Group, was founded in 1759 as a luxury lifestyle brand in the UK. It will debut at the 6th CIIE in 2023.
Aosheng's massage chair debuted at the CIIE.
MIJI, a German Miji brand based in Shanghai Yuexing Home International Life Mall, is the first wear-resistant panel cooker brand introduced in Chinese Mainland. "We first launched three high-end induction cookers at the previous CIIE aimed at meeting the needs of new Chinese style kitchens. Now, they have been fully launched in five rice technology specialty stores in Shanghai, including Yuexing and Xiyingmen. The huge exposure gained at the CIIE has made the new products launch in Shanghai." Dai Wei, Vice President of MIJI in Germany, introduced that they are increasing their localization research and development efforts in response to new consumer characteristics such as "Generation Z" and "camping economy".
Germany's Mitech introduced the world's first induction cooker at the CIIE, which has a super high power that allows it to boil a pot of water in half a minute.
In the "Starry Sky Garden" of Shanghai Yuexing Home International Lifestyle Park, there is also the only themed restaurant in Shanghai with South African characteristics - Leborg Restaurant. The parent company of the restaurant, together with its subsidiaries, brought South African products, food, and red wine to the Chinese market during the second and third CIIE exhibitions.
It is worth mentioning that the Global Port and Yuexing Home Furnishings projects scattered throughout the country are gradually exploring new national linkage models for the spillover effects of the CIIE. In September 2020, Hongqiao Pinhui Jiangsu Branch settled in Changzhou Jiangnan Global Port, and more than 300 CIIE products had zero distance contact with consumers on the platform of Global Port. At the same time, the Yuexing Home Furnishings Better Life Joint Exhibition is touring more than ten cities in the Yangtze River Delta, bringing imported furniture from around the world along with fashionable lifestyles to thousands of households.
