Huawei announces that everyone can customize their own "digital person", with the Pangu model enhancing entertainment | model | Pangu
Under the trend of large-scale modeling, AI has reshaped various industries, and digital entertainment industries such as film and television, gaming, audio, and animation have also ushered in new opportunities. At the 20th China International Digital Interactive Entertainment Exhibition held in Shanghai, Huawei Cloud announced that it launched the "Huawei Cloud Pangu Big Model Internet Co creation Plan" with seven Internet enterprises, including 360, Netease Fuxi, Douyu, and iQiyi, and will launch Pangu Digital People's Congress Model to explore the innovative application of AI in digital entertainment.
According to the above plan, Huawei Cloud will focus on digital entertainment scenes with partner enterprises, such as film and television models, media models, visual models, and other fields, to carry out technological co creation and achieve application implementation. According to Shi Jilin, President of Global Marketing and Sales Services at Huawei Cloud, the current application of big models in the entertainment industry can be roughly divided into three categories: improving production efficiency, stimulating creativity, and enhancing experience.
Firstly, digital technologies represented by large models provide the greatest ability to collect, process, store, and generate various cultural elements to date, greatly improving content production and operational efficiency, and also providing new opportunities for the development of entertainment enterprises.
Secondly, the combination of large models and content can stimulate many unexpected creativity, such as generating a game original with a large model, creating a storyline framework, and assisting content creators such as designers, copywriters, and artists in artistic creation.
Finally, there is an improvement in user experience. The interactivity of large models is relatively friendly, and generative artificial intelligence can achieve the interaction between natural language and machine language, which can change existing experiences and create new ways of experience. At present, top game companies have enabled large models to be integrated into game characters, allowing them to answer questions based on the game plot, optimizing player interaction and experience.
At the meeting, Huawei announced that it will launch the Pangu Digital People's Congress model, attracting industry attention. It is understood that the Pangu Digital Human Model can help users complete digital human generation in 12 hours. Meanwhile, with the support of artificial intelligence, everyone is expected to have exclusive digital humans.
Digital humans refer to virtual characters that exist in digital form in the digital space, possessing the appearance, behavior, and characteristics of personification or real humans. The core technologies of digital humans mainly include computer graphics, motion capture, image rendering, etc. In the fields of Internet, finance, e-commerce, car travel and other fields, relevant enterprises have launched digital people for brand marketing, intelligent customer service and other directions. In the future, digital humans will be a major component of the metaverse, helping users better integrate into the virtual world.
The Pangu Digital Human Model includes elements such as digital human image, actions, expressions, mouth shape, and voice. Huawei claims that "each user can train digital humans based on personal data" and build their own personalized digital human model. After the generation of digital humans, users can drive them to create through text, voice, video, and other means.