Half of the people who opened their social media circle are already "on the road", and the three-day holiday has been combined to form "Golden Week". This year's netizen association has reached its peak | year-on-year | social media circle

Release time:Apr 13, 2024 22:35 PM

The Dragon Boat Festival holiday is approaching, and "holiday sharing" travel has become popular. Meng Qian, who works in Shanghai, told reporters that by taking "three days off and eight days off", which means taking three days off on the 19th, 20th, and 21st, plus weekends and the Dragon Boat Festival, a total of eight days off, she "put together" the Golden Week and started the Dragon Boat Festival holiday ahead of schedule. "I will fly to Kunming on Friday night, take a train to Dali on Saturday to see Cangshan and Erhai, then go to Lijiang and Shangri La, and then go hiking in Yubeng Village."

This Dragon Boat Festival, the "three days off and eight days off" policy has driven up the popularity of domestic circular tourism, and the peak of Dragon Boat Festival travel has arrived earlier. According to data from Meituan and Dianping, the number of domestic tourists has significantly increased since June 17th. Among them, Xi'an and Chengdu, as popular starting cities for northwest and western Sichuan circular tours, have become popular destination cities, with tourism booking popularity second only to Beijing.

In mid June, the opening ceremony of the Duku Highway in Xinjiang will be officially held, and Nalati is undoubtedly a popular tourist attraction on the route. "Throughout June, the rooms in Nalati have been running out," Xia Wei, the manager of Nalati Lemon Inn, told reporters. "Nowadays, there are many customers making reservations every day. From June 3rd to 22nd, our more than 20 rooms are full every day, and there are still many small packages."

The picture shows Nalati, Xinjiang. In mid June, the Duku Highway was opened to traffic, and many tourists took advantage of the Dragon Boat Festival holiday to travel to Xinjiang

In order to do a good job in peak season business, Lemon Inn conducted a trial operation in April. On the one hand, do a good job in promoting online platforms and updating room types and statuses in a timely manner. On the other hand, replace soft furnishings and maintain room facilities. "We will also contact the guests in advance to prepare large plates of chicken and noodles, hoping that everyone can eat and live well in Xinjiang," Xia Wei said.

In addition to the popularity of the Northwest and Southwest Ring Road tours, the graduation season and summer season have also driven the demand for student and parent-child travel. Many people open their WeChat Moments and find that more than half of them are already "on the road" and have started vacation mode. Industry insiders say that the combination of graduation season and summer vacation during the Dragon Boat Festival, as well as the continuous reduction of domestic airfare and fuel surcharges, has brought sustained benefits to the tourism industry in its recovery period.

Half of the people who opened their social media circle are already "on the road", and the three-day holiday has been combined to form "Golden Week". This year's netizen association has reached its peak | year-on-year | social media circle

In terms of accommodation, characteristic room types such as parent-child rooms, sea view rooms, and vacation farms are quite popular in various regions. Taking "Parent Child Room" as an example, the search volume on Meituan and Dianping platforms increased by 900% year-on-year; At Ctrip, the overall order volume of vacation farms increased by 191% year-on-year, compared to the unusually popular May Day holiday this year. During the Dragon Boat Festival, the average length of stay for tourists at vacation farms increased by 22%. In Shanghai, Beijing and other places, camping sites have also seen a large influx of customers, with camping orders in Shanghai increasing by 7 times year-on-year.

"Since the beginning of this month, the pre order volume of homestays has significantly increased, with many dates in June, July, and August already full." The landlord of a panda themed homestay near Kuanzhai Alley in Chengdu told reporters that recently, twin bed suites have become very popular, and many student and family groups who travel together are more willing to choose homestays with suites and complete housing units.

The landlord of a homestay in Xiangqiao District, Chaozhou, Guangdong Province prepared a special gift for the guests during the Dragon Boat Festival. "My home stay is a three bedroom home stay. This week, a family from Shanghai booked a Dragon Boat Festival accommodation. I prepared food materials for Chaoshan Zongzi, such as Zongye, glutinous rice, sausage, etc., so that they can experience Chaoshan culture while on holiday."

In addition to domestic tours, flying abroad to celebrate the Dragon Boat Festival is also popular. According to Ctrip data, multiple flight routes with flight times within 3 hours are selling well, such as Shanghai Osaka, Shanghai Jeju Island, Shanghai Hong Kong, Beijing Seoul, Beijing Tokyo, etc. The shortest flight time is less than 1.5 hours, and the longest is only 3 hours and 5 minutes.

According to the latest forecast from the China Tourism Research Institute, the number of tourists visiting the Dragon Boat Festival holiday this year is expected to exceed the same period in 2019, reaching 100 million, driving tourism consumption of 37 billion yuan. Compared with the same period last year, the number of tourists has increased by 30%, and tourism consumption has increased by 43%.

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