Foreigners also fall in love with Chinese coffee, experiencing summer, evening breeze, coconut groves in a cup of coffee... In Shanghai Culture | Shanghai | Coffee
Create a cup of Dragon Boat Festival special coffee through Chinese solar term cultural elements such as Zongzi and sachet; Add the floral fragrance of Shanghai's white magnolia and savor the atmosphere of Shanghai in the coffee... A cup of coffee can refresh you for hours and become a new cultural experience.
From June 15 to 18, the Xiaohongshu Coffee Life Festival was held in Taipingqiao Park, Xintiandi, Shanghai. More than 30 boutique coffee shops gathered here, linked online and offline, to drink the "new trend" of coffee.
Coffee is an imported product, but at the event, the reporter found that coffee brewed by baristas with unique Chinese characteristics such as "Summer Evening Breeze", "Dragon Boat Festival", and "Coconut Grove Longjing" has become a popular beverage for consumers to taste.
According to data from Xiaohongshu, coffee shops designed in Chinese style and "tea cafes" that integrate Chinese tea culture have become a new trend in current coffee culture. "New Chinese style coffee shops" have become a popular trend in recent years, and "tea coffee" has become a new hot item this year. The consumer group of coffee has also expanded to tea lovers, with camellia and gardenia fragrance types emerging one after another, and coffee culture is blooming everywhere in China. In Shanghai, more and more foreigners are also drinking new Chinese style coffee.
The taste of coffee is also breaking through the limitations of the scene. From "post office coffee" to "gas station coffee", from "police station coffee" to "coffee+pharmacy", the business model of "coffee+" is constantly expanding, and traditional businesses are also leveraging coffee to achieve transformation.
In Shanghai, many old brands are also starting to renovate through coffee. For example, the Shenhuodan, which made its debut on site, is a new business model that Shanghai's popular "Shenjiang Service Guide" is trying to transform. A cup of coffee worth more than ten yuan allows young people to easily enter new consumption scenarios. There are also Shanghai's time-honored brands such as Qiao Jiazha and Shao Wansheng, who have started to test the coffee business, achieving breakthroughs and gaining popularity through the social attributes and traffic value of coffee.
The mobile coffee truck is also a major highlight of this event. With the popularity of outdoor economy such as camping, setting up stalls, and trunk markets, mobile coffee trucks are gradually gaining popularity. You can set off at any time and have a cup on the road. The mobile coffee truck takes the taste of coffee out of the store and into the outdoors, where you can also enjoy the comfort brought by coffee in the breeze, in the fields, and on the roadside.
The person in charge of Xiaohongshu Coffee Life Festival stated that coffee is rooted in the cultural genes of Shanghai. As a diverse lifestyle community, Xiaohongshu will continue to support the growth of more high-quality coffee content in the future, contributing to the development of Shanghai coffee brands and the diversity of coffee cultural ecology nationwide.
