Dragon Boat Festival outings such as watching the sea, drifting, and water parks are popular, and the peak season for water play is approaching. Hotels | Heat | Parks

Release time:Apr 13, 2024 21:10 PM

The Dragon Boat Festival holiday is approaching, and tourists who have experience in grabbing tickets and hotels during the May Day holiday have started booking travel products earlier. According to the trend data of the Dragon Boat Festival holiday released by multiple tourism platforms, drifting and water parks have become the most popular travel keywords during the holiday, and the tourism popularity of major coastal destinations in China has also grown rapidly.

Hydrophilic, summer into hot words

The Dragon Boat Festival holiday has attracted widespread attention for various summer and cool tourism activities. Since June, the search for drifting related products has skyrocketed, and tourists have formed groups to experience this hydrophilic gameplay around the city, enjoying the coolness of summer in the mountains and waters. According to data from Tongcheng Travel, the recent popularity of drifting searches has increased by 272%, and the popularity of water park related searches has increased by over 150%. During the Dragon Boat Festival, the most popular rafting projects in China mainly include Yulong River rafting, Gulong Gorge rafting, and Longwang Mountain Canyon rafting.

Indoor and outdoor water parks that have been gradually opened in various regions have become the preferred way for parent-child families to stroll their children in the summer. Data shows that Guangzhou Chimelong Water Park, Sanya Atlantis Water World, and Wuxi Rongchuang Water Park are the most popular domestic water park scenic spots during the Dragon Boat Festival holiday. In terms of tourist destination selection, the popularity of coastal destinations during the Dragon Boat Festival period has generally increased, with popular coastal tourist destinations such as Dalian, Qinhuangdao, Yantai, Weihai, Ningbo, etc. experiencing a search heat increase of over 80%.

The latest summer "Travel Bee Direction" released by Mafengwo platform shows that the search popularity related to summer vacation in China has surged by 150% recently. Beijing, Guangzhou, Shanghai, Chengdu, and Chongqing are among the top five tourist destinations that pay attention to "summer vacation in the surrounding areas", but their focus is different.

Dragon Boat Festival outings such as watching the sea, drifting, and water parks are popular, and the peak season for water play is approaching. Hotels | Heat | Parks

Driving to the grasslands to embrace summer is the first choice for Beijing tourists. The picturesque Hulunbuir Grassland and the Bashang Grassland at the doorstep of the home have made it to the top two popular summer grassland destinations for Beijing tourists, with the popularity of the Hulunbuir Grassland skyrocketing by 200%; The Narati grassland in Xinjiang, which boasts peaks, pine forests, river valleys, grasslands, and boundless flower beds, ranked among the top three with a 127% increase in popularity; The Wumeng Grassland, located in Liupanshui, the cool capital of China, also unintentionally entered the top five.

Guangzhou tourists have a special fondness for water affinity. In addition to islands such as Nan'ao Island, Wailingding Island, and Hailing Island, river tracing is also one of their favorite summer outdoor projects, and the popularity of "Qingyuan River Tracing" is extremely high. Shanghai, Chengdu and Chongqing, which are rich in tourism resources in the surrounding areas, regard "entering the mountains for summer vacation" as the best way to spend the summer. The home stay in Mogan Mountain, Qingcheng Mountain and Xiannv Mountain has recently welcomed a large number of tourists from the surrounding areas, and the popularity of "Mogan Mountain" has increased by more than 175%.

High speed rail ticket bookings surged 30 times

During this Dragon Boat Festival holiday, high-speed rail has become an important way for people to travel. On the first day of the Dragon Boat Festival holiday on June 8th, train tickets were available for sale. As of 2:00 pm on the same day, tickets for popular routes such as Beijing Zhengzhou, Shanghai Hefei, Wuhan Xi'an, Shenzhen Changsha, Chengdu Guiyang, and Nanjing Nanchang on the Feizhu platform were already very scarce. Many train tickets were quickly sold out and entered a waiting state.

The data shows that the pre order volume of train tickets on the first day and the day before the Dragon Boat Festival holiday has increased by more than 30 times year-on-year, the pre order volume of air tickets for the Dragon Boat Festival holiday has increased by more than 7 times year-on-year, and the pre order volume of car rentals has increased by nearly 4 times year-on-year.

In terms of hotel bookings, the cities with the highest popularity for domestic hotel bookings during the Dragon Boat Festival holiday on the Tongcheng platform are Shenzhen, Shanghai, Guangzhou, Chongqing, Chengdu, Hangzhou, Beijing, Xi'an, Nanning, and Changsha. In the past week, the average hotel prices in some cities have increased by over 50% during the Dragon Boat Festival, and the booking cycles for popular destinations have also been further extended.

This year's Dragon Boat Festival holiday, there are nearly a hundred concerts and music festivals of all sizes in China. Not only are tickets for Jay Chou and Mayday's concerts hard to come by, but also popular hotels around the concerts hard to come by. According to Feizhu data, the number of hotel bookings around related concerts has increased by more than 15 times compared to the 3-day New Year holiday, and many popular hotel room types have been sold out. Taking the Mayday concert held at the Wuhan Fifth Ring Sports Center Stadium during the Dragon Boat Festival holiday as an example, almost all popular hotel room types within a 5-kilometer radius have been booked.

Through the "three days off and eight days off" holiday plan, many tourists during the Dragon Boat Festival have also embarked on longer and farther trips to long-term destinations such as Inner Mongolia, Xinjiang, and Gansu. In terms of outbound tourism, 65% of outbound tourists choose to go to destinations in Southeast Asia, with Bangkok, Phnom Penh, Kuala Lumpur, Manila, and Singapore being the most popular.

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More than 25000 daily road cleaning personnel are dispatched, and the Dragon Boat Festival holiday park receives 1.55 million visitors. Forest | Facilities | Personnel

The Dragon Boat Festival holiday has been affected by rainy weather, resulting in a decrease in the number of visitors to Shanghai parks compared to the same period in previous years. The Shanghai Greening and Urban Appearance Bureau announced today that during the Dragon Boat Festival holiday, Shanghai Park received a total of 1.5536 million visitors. The holiday coincides with heavy rainfall, and the Shanghai greening and urban landscape industry adheres to the principle of "safety first, constant preparedness, prevention as the main focus, and full efforts to rescue". It actively responds to conditions such as heavy rainfall and thunderstorms and strong winds, and arranges frontline workers to arrive at work in advance within three days. More than 25000 road cleaning personnel are dispatched daily, and key areas such as bus hubs, scenic areas, subway station entrances and exits, and large commercial districts are quickly cleaned and cleaned. Garbage and fallen leaves around drainage outlets are promptly removed to ensure the travel of citizens. The Shanghai Greening and Forestry Department tied up new types of trees in advance, cleaned up dead branches and fallen leaves in ditches, and cleared forest drainage

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"Night economy" is a barometer of urban vitality. As one of the national level night culture and tourism consumption clusters, since the opening of the 2023 Shanghai Nightlife Festival, the consumption scenes of "sports+", "local+", and "trend+" have continued to innovate in Xujiahui Nightlife Festival, bringing a new consumption experience of "more exciting the night" to the general public and tourists. As one of the first sports industry clusters in Shanghai, the "2023 Xuhui District Sports Consumption Carnival" was launched from June 9th to 11th in the Xujiahui commercial district. During this 3-day carnival, more than 30 famous sports brands, leading sports enterprises in Shanghai, and characteristic sports institutions were shortlisted for the event. In addition, Shanghai Free Fighting Amateur Open, China Coordinate Shanghai Xuhui Directional Outdoor Challenge, Xuhui District Basketball Season Finals, One Dart Throwing Victory Dart Challenge, etc

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After three years of the epidemic, the country has reopened and the outside world has changed a lot. For Chinese travelers, inflation in many countries around the world and the European energy crisis have caused the cost of European travel to rise sharply. In the face of such a new situation, at the "2023 European Travel Carnival" that kicked off in the shopping street of Jing'an Temple Station of Shanghai Metro today, tourism practitioners put forward the concept of "Travelmoreforless" and strive to provide more customized travel routes for tourists who prefer characteristic routes. This European Travel Carnival is the fourth "May 5 Shopping Festival" and one of the important activities of the "Shanghai Import Hi Shopping Festival. From Switzerland, UK, Croatia, Poland, Norway, Denmark, UK, Hamburg, Flanders, Belgium, Sweden, Portugal, etc

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