Behind the "transcript" of a promotion event: Hong Kong enterprises with stronger confidence | Hong Kong, China | transcript

Everyone listened attentively, discussed actively, and interacted actively. Even after the meeting, they refused to leave, and the warm atmosphere was unforgettable. This is the common feeling of many participants after the successful launch of the global first stop of the 6th CIIE in Hong Kong, China on March 8 this year.

Against the backdrop of accelerated changes over the past century and difficult global economic recovery, the 6th CIIE Global Promotion Conference has been held offline and has been held in more than 30 countries and regions. The first station is located in Hong Kong, and the effect is significant. After the promotion conference, the number of confirmed exhibitors for the two major exhibition groups of food and services organized by the Hong Kong Trade Development Council has exceeded 50, with 18 companies exhibiting for the first time this year, showing a significant increase in all data compared to the same period last year.

The Hong Kong business community has received a warm response: "We feel the importance and support of the CIIE for the development of Hong Kong enterprises in the mainland!" "The CIIE has given us the confidence to develop!" "The CIIE promotion conference has conveyed confidence to the Hong Kong business community to continue investing and developing!" It can be said that "stronger confidence" has become a consensus among participating Hong Kong enterprises, and their "enthusiastic expectations" for the 6th CIIE are unprecedented.

Less anxiety and more expectations

Based in Hong Kong, backed by the motherland, facing the world, and leveraging the CIIE platform to integrate into the overall development of the country, it is a once-in-a-lifetime opportunity for young technology innovation enterprises in Hong Kong.

"I clearly felt the 'high standards' of the CIIE when I participated in it for the first time last year. Compared with other domestic and foreign exhibitions I have participated in, the CIIE has a larger scene, more exquisite venue design, more globalized exhibitors, and more professional audiences, making it an excellent channel for small and medium-sized enterprises to enter the mainland. As a representative of small and medium-sized enterprise exhibitors, Li Yaohui, co-founder of Youyuan Co., Ltd., shared his achievements from his previous exhibition at the promotion event.".

Through the CIIE, this food industry startup quickly opened up the mainland market, attracting numerous partners and gaining the confidence for rapid growth and development. At the 5th China International Import Expo, Youyuan and Greenland reached a comprehensive cooperation, and their agency's Thai coconut nectar product became the first "exhibition cross" to be launched after the 5th China International Import Expo. Other products under the company have also completed the entire process of bonded warehouse warehousing, warehousing, shipping, and after-sales.

At the 5th CIIE, Li Yaohui introduced the exhibits to the audience.

In Li Yaohui's view, the global promotion event of the CIIE is also of high standard and significant significance. Facing a large and enthusiastic audience, although speaking on stage was "very nervous", the effect was "unexpected". After the meeting, many professionals from channels, media, investment institutions, and government agencies exchanged contact information with him.

More importantly, several heads of small and medium-sized enterprises who had hesitated to participate in the fair decided to participate in the fair after the promotion meeting and asked him for his experience on the spot. "For small and medium-sized enterprises, participating in the highest level of the fair, the heart will be very perturbed. But through the promotion, I felt the meticulous organization of the Bureau and heard the comprehensive explanation about the Fair, which greatly enhanced their confidence and expectations to go to the big stage of the Fair to show their confidence and expectations." Li Yaohui said.

Deeper communication and more cooperation

Unlike Youyuan, for another exhibitor representative, Feng Group, who shares their experience, the CIIE has become an "old friend and good partner". This century old Hong Kong enterprise has been participating in exhibitions for five consecutive years. "The CIIE is a big stage for China to deepen its opening-up and share opportunities with the world, as well as a big stage for us to showcase the latest business achievements and innovative practices. Every year, participating in the CIIE allows us to gain new observations, gain new cooperation, and explore new business," said Feng Yujin, the President of Feng Group in China.

Over the past five years, with the help of the CIIE, Feng has implemented many new businesses and reached many new collaborations in the fields of smart supply chain and new retail, creating a model of "CIIE launch+resource docking+landing execution+second exhibition".

"Stronger confidence" is also Feng Yujin's first feeling after attending the promotion meeting. He found that everyone had a very high enthusiasm for the promotion meeting. After the promotion meeting, the warm atmosphere at the scene remained unabated: "Many colleagues and cross-bank representatives of friends and businessmen in Hong Kong and the Mainland exchanged industry insights and concerns for future development in China., Quickly looking for like-minded and high-quality potential partners has laid a good foundation for subsequent cooperation and docking at the CIIE."

Feng Yujin introduces the sustainable fashion concept of the French small sailboat brand.

Of course, for Feng, participating in this offline promotion event also brought many benefits. Following up with the management team of the Expo Bureau for smoother coordination of needs and resources has led to more possibilities for cooperation with the CIIE. For example, the inspiration for exploring innovative categories in blog posts has been ignited by the mascots "Jinbao" and "Fengbao" on both sides.

"The holding of the global promotion of the Expo has formed a broader global resource gathering effect. Let me deeply feel the momentum of the Expo getting better and better and the 'circle of friends' expanding. Such a great power posture with faster and faster pace of opening up gives us stronger confidence and full expectation for the 6th Expo." Feng Yujin said.

Larger market and more fruitful results

With the support and assistance of the "spillover effect" of the CIIE, Feng's diversified business boundaries continue to expand, especially the cultural innovation business and science and technology innovation vitality community projects born in CIIE, which will appear and continue to grow at the 6th CIIE. Youyuan has also begun to emerge, finding more partners at the CIIE who are interested in promoting healthy and natural foods, and will continue to jointly explore larger markets.

The story of Hong Kong enterprises taking off on the east wind of Jinbo is still being continued. Since the first CIIE, the Hong Kong Trade and Development Council, which has organized the Hong Kong Pavilion of the CIIE for five consecutive years, has witnessed this process.

Assistant President of the Trade and Development Bureau, Leung Kwok ho, believes that the country's 14th Five Year Plan and the new development pattern of domestic and international dual circulation are very important opportunities for Hong Kong. Hong Kong companies can take the promotion event as an opportunity to deepen their understanding of the CIIE and grow together with it.

At the promotion event, representatives from various participating organizations and enterprises such as the Hong Kong Trade and Development Council, Fung Group, Hong Kong Tourism Development Council, Alice Jewelry Group, Meishi Medical Group, Hong Kong Automotive Technology Research and Development Center, and Longgang Industries signed the exhibition contract for the 6th CIIE, with an exhibition area of over 6000 square meters. The exhibition area organized by the Trade and Development Bureau exceeded last year, reaching 1500 square meters.

Liang Guohao stated that the Trade and Development Bureau will actively assist more Hong Kong enterprises to integrate into the domestic circulation, connect the dual circulation, and seize new development opportunities through the CIIE.

Xiangjiang is shining brightly, setting sail again, and more stories of Hong Kong enterprises entering the Expo are still to be continued.