A coffee shop in Huangpu District has been investigated for vulgar marketing, closed down for rectification and demolition. The shop has been removed from the shelves due to product name | market | product
A coffee shop on Danshui Road in Huangpu District, Shanghai is suspected of vulgar marketing due to its indecent name and product name. The market supervision department has decided to initiate an investigation into the case.
The Market Supervision Bureau of Huangpu District released a situation report today. Recently, some citizens reported that a certain coffee shop is suspected of vulgar marketing. Based on the clues reported by citizens, an investigation was conducted overnight on July 27th into the Xiangyang Hongyan Hotel at 202 Danshui Road, Huangpu District, Shanghai.
After preliminary investigation, it was found that the party involved had a "Doi Coffee" as their external brand. They obtained a "Food Business License" on July 14th and officially opened their store for business on July 21st. The business scope was self-made beverage production and sales, and they actually engaged in coffee and alcohol production and sales. On site, orders were placed by scanning the QR code.
Law enforcement officers conducted on-site inspections and found that the electronic menu of the store contained product names such as "Latte Later", "Doi American", "Enrichment of Emotions", and "Addiction to Lemon". The ordering interface of the store operated through the Meituan platform also presented the same menu.
The regulatory authorities believe that its product name contains content that violates public order and good customs, and is suspected of violating Article 11 of the Measures for the Supervision and Administration of Online Transactions. It is suspected of constituting the act of online trading operators selling goods that violate public order and good customs. The Huangpu District Market Supervision Bureau has launched an investigation into it.
The Measures for the Supervision and Administration of Online Transactions stipulate that the goods sold or services provided by online transaction operators shall meet the requirements for safeguarding personal and property safety and environmental protection. They shall not sell or provide goods or services prohibited by laws and administrative regulations, which harm national interests and public interests, and violate public order and good customs.
The reporter from Jiefang Daily's Shangguan News learned that on the evening of July 27th, law enforcement officers ordered the parties involved to correct their relevant behaviors on the spot, and notified platforms such as Dianping and Meituan to remove their related illegal products. As of 1:40 today, the account of the party involved in Tiktok and Xiaohongshu had been closed, and relevant videos had been deleted. The party involved said that the store would be closed for rectification from now on.
Previously, a consumer commented on the Meituan platform about the store, saying, "What kind of culture is this? I don't know who is drinking coffee named like this." Many netizens bluntly stated that it is too vulgar, and this kind of "borderline" marketing has a great impact on social culture.
This morning, the store has been closed, containing "DoiCoffee", red lip print and other content of the signboard has been removed.
The Market Supervision Bureau of Huangpu District stated that further investigations will be conducted on the illegal behavior of the parties involved, urging enterprises to implement rectification, standardize operations, and maintain good social norms.
