50 million yuan consumption vouchers and "buy one get one free" are here again, and e-commerce is adding discounts for the "summer consumption season" | citizens | consumption
The May 5th Shopping Festival has just come to an end, and the Summer Consumption Season has officially taken over. Focusing on the consumption needs of summer leisure and parent-child families, major e-commerce companies in Shanghai have increased subsidies for summer consumption, helping the Shanghai consumer market continue to heat up.
During this year's "summer consumption season", Ele.me and Meituan, under the guidance of the Shanghai Municipal Commission of Commerce, will once again distribute consumption vouchers to citizens. Ele.me will distribute 50 million yuan of summer cooling consumption vouchers to Shanghai in August, and Meituan will also distribute 26 million yuan of supermarket and department store consumption vouchers. In terms of catering, Ele.me will carry out a series of activities such as "Friday 50% off", "Crazy Weekend", "18 Red Envelope Festival", and "I'll treat this cup" to promote consumption. Shanghai citizens can enjoy up to 18 yuan and 20 yuan discount coupons, and purchase multiple 50% off products.
In the scorching summer, there is no less joy in ice cream. Starting this week, Ele.me collaborates with brands such as Luxe, Yili, OATLY, and Baxi to deliver 1 million ice creams. Every afternoon at 1 pm, users can search for "City Free" to enter the city event venue or directly enter the store with the "Free" activity tag. After adding one free promotion product and meeting the minimum order delivery price, they can enjoy free ice cream. Meituan will focus on offering discounts of up to 39 yuan for ice cream and alcoholic beverages over 59 yuan, in response to the surge in demand for summer ice cream, beer, beverages, and other products. Citizens can enjoy discounts when purchasing ice cream and alcoholic beverages from some businesses.
It is also reported that the iconic "convertible sightseeing bus" in Shanghai will carry out the "Summer Cool Delivery" public welfare activity before retiring in September this year. At that time, the Line 1 bus will be converted into a "mobile freezer" to deliver thousands of ice creams for free to hardworking outdoor workers along the way.
In response to the summer shortage season, Hema brought more than 20 types of vegetables from areas such as Qilian Mountains, Taibai Mountains, and Tianmu Mountains to Shanghai, filling the gap in vegetable supply during the shortage season. Shanghai residents can eat fresh vegetables that are in season as soon as possible. Meanwhile, throughout August, both Hema Fresh and Hema Mini stores launched a "buy one get one free" promotion for multiple products. For example, this weekend, over 60 products such as butter hens and Jilin fragrant rice will be "buy one get one free" for three days, followed by promotional activities such as "buy 100 yuan and get 60 yuan coupon back".