More than half of cosplays are from Genshin Impact? Shanghai IP has obvious head effect image | Role | Shanghai

From Yaohua Road or the subway station of China Art Palace, the concentration of "anime" in the crowd increased significantly. On the morning of July 13th, the 18th China International Anime and Game Expo opened at the Shanghai World Expo Exhibition Hall. The hot weather did not stop the pace of animation fans. After 9 o'clock, at the audience entrance of the south gate of the exhibition hall, animation fans lined up in a long line, waiting to enter the "anime" world.

Cosers at the exhibition site

Genshin Impact, the first exhibitor, became the "top class" of the exhibition

Walking around the CCG EXPO exhibition hall, the reporter felt that the biggest change this year was that the role image played by the audience was "understandable". At the scene, more than half of the cosplay role images were from the game Genshin Impact developed by Shanghai enterprise Miha You. Many popular characters such as Walnut, Thunder God, Eight fold Divine Son, and Wanderer may even see several, indicating the popularity of the game among young people.

On the spot, players dress up as characters in Genshin Impact

A five-year-old girl dressed up as the little lucky grass king in Genshin Impact, looked lifelike from behind. When asked, she knew that her sister in junior high school helped her dress up, and the latter dressed up as a vagrant in Genshin Impact. This is the first time that sisters have participated in the diffuse exhibition. "I bought a full set of cos clothes online, which is very convenient."

On site of the 18th China International Anime and Game Expo

In the crowd, the visitor "Teacher 219" dressed as a "raw stone" is quite eye-catching. The original stone is a game prop used to draw cards in Genshin Impact, which looks like a diamond shaped gem. Teacher Twenty Nine put herself in a large cloth bag with a rough stone pattern, revealing her face, like an impromptu performance from the Japanese variety show "Super Transformation". The entire outfit cost only 75 yuan. He was not the only one dressed up as a raw stone that day. There was also another audience member dressed up in the same way, and the two "raw stones" occasionally met through narrow paths in the exhibition hall.

"I am happy to participate in the manga exhibition. I think COS raw stones are very cost-effective, low-cost, and also a coveted item for players. Dozens of people have already come to take photos with me." "Teacher 219" introduced that he just graduated from junior high school and came to Shanghai with friends from Shaanxi during the summer vacation. This is the first time he has "made a COS" at the manga exhibition and also the first time he has come to Shanghai. After browsing CCG EXPO, they plan to go to the center of Shanghai for a stroll. "I plan to finish high school, take the entrance exam to the Southern Academy of Fine Arts, study my passion for animation, and come to Shanghai to realize my dream in the future."

Fans of Japanese anime Detective Conan

It is worth mentioning that this year is the first time for Genshin Impact to participate in CCG EXPO. There are special card punching and surrounding sales areas. The "Seven Saints Summon Water Friendly Competition" area from Genshin Impact card game also attracts many people to queue up. There were also many people at the scene dressed up as characters from another game of miHoYo called "Collapse: Starry Railroad". In the past, the proportion of Shanghai's animation and gaming industry in CCG EXPO often attracted attention, and the joining of MiHoYo undoubtedly greatly increased the concentration of "Shanghai Creation".

This year's popular Chinese anime "Chinese Fantasy Tales" is also produced in Shanghai. Outside the exhibition hall, the character images and scenes in chapters such as "Summer of Little Monsters" and "Snack Shop" bring people into the artistic atmosphere of Chinese anime. From the character costumes of the audience, it can be seen that they are mostly here for these beloved Shanghai original IPs, showcasing the home court significance of CCG EXPO based in Shanghai and radiating throughout the country.

The "National Style" anime game is full of highlights

In the exhibition hall, Liang Zhonghou, who is in his 50s, is one of the most prominent cosers. He carries a huge purple turtle shell, wears sunglasses, and has a white beard on his mouth. When someone pulls him for a photo, he raises his arms to highlight his muscles, just like the "turtle fairy" in "Dragon Ball". Liang Zhonghou comes from Anhui. This is his second time participating in a comic exhibition, and his image of dressing up as "Grandpa Turtle" has received support from his family. "I love fitness, and coincidentally, I don't have hair. A friend said I'm the real turtle grandpa," said Liang Zhonghou. A few months ago, he bought this outfit and started watching "Dragon Ball" to learn about young people's anime culture. "This time at the Shanghai anime exhibition, someone came to me for a photo on the subway. Through role-playing, I have become increasingly fond of anime culture."

Liang Zhonghou, in his 50s, dressed up as the "Turtle Fairy" in "Dragon Ball"

For anime fans, there is no age limit. From the elderly to children, you can find your favorite anime works or beloved anime characters in anime exhibitions.

"National style" is an important highlight of this exhibition. "Kaiying Network has two new games with Chinese characteristics this time, among which" Dragon God Eight Parts: Journey to the West "is the authorized mobile game of the classic Chinese manga" Journey to the West ", which creates a unique world of Journey to the West based on the original manga. The game focuses on" playable comics ". According to the person in charge of the exhibition booth, there is also a popular ink painting Chinese style game" Monster 2 ", a sequel to" Monster 2 ", full of strong ink lines and beautiful colors, depicting more than 100 representative mythological characters and folk spirits.".

Not only that, there are also two traditional cultural IP products incubated by Kaiying Network in the exhibition. Among them, "Sui Shi Ling" is the first Chinese festival anthropomorphic theme picture book style popular science comic in China, covering traditional Chinese New Year legends, customs, cuisine, poetry, foreign influence, and other content. "Bai Gong Ling" is a traditional Chinese handicraft themed anime game IP, which includes knowledge of traditional craftsmanship and is committed to awakening traditional cultural memories in a way that teenagers love, empowering the popularization of intangible cultural heritage. "The company is also expanding the market for games in the offline real economy. The gaming industry extends the fun of games to more products and integrates them into players' lives."

The reporter observed in this exhibition that the head works such as Genshin Impact appeared IP head effect similar to that in the film market in the field of animation and games. Some popular Chinese anime IPs, which were once popular for a while, have declined in popularity at this exhibition due to the completion of their works or the lack of follow-up, with cosplay and peripheral products being rare. How to continue the popularity of IP and provide the public with more high-quality original anime and game products is worth considering for practitioners.