Does social media persona also rely on consolidation?, Copying beautiful articles and taking beautiful pictures, making the "Beginning of Autumn Copywriting" a hot search on media | social | media professionals

On August 8th, the first solar term of autumn, "Liqiu", arrived as scheduled and once again became a hot topic on social media.

On the social media hot list, the top 10 topics related to Liqiu are "Liqiu copywriting". Through this keyword search, people can easily obtain text, images, even videos, and background music related to the beginning of autumn, and "move" them to their social media accounts.

In recent years, the 24 solar terms have become a hot topic on social media, and active netizens on social media will record them with seasonal beautiful pictures and seasonal poems on the same day.

Should solar terms be used as props for character setting? In the eyes of some netizens, it is not necessary to rely on copying images, text, and videos to establish a character if one does not express their feelings; But in the eyes of others, being willing to actively search for the Li Qiu copywriting indicates people's yearning for the beauty of nature. "As long as the images and text represent their own state of mind, why should they be accused of hypocrisy?"

Why is "Liqiu copywriting" so popular?

Solar Terms, the "Atmosphere Group" of Nature and Commerce

"In the morning, when I scrolled through my social media, it was all news about the beginning of autumn." At 7:35 am, Yue Ying, a resident of Changshou Road, opened her phone on the subway and found that many friends were posting pictures, texts, and videos recording the solar terms. Someone posted a photo of a ginkgo tree still covered in green leaves bearing fruit, with the caption "Waiting for life to turn golden"; Someone posted a video on their way to work, which read "On the beginning of autumn, the weather is still so hot, and it's not yet the season to taste the fruits." "In recent years, I don't have to watch the solar terms, and I always swipe the screen on my social media during each solar term."

Not only the social circle of ordinary citizens, but also public figures love to post "solar terms" on social media. Actor Zeng Li shared a set of photos of tea tasting in traditional clothing, which he called "the sense of ceremony for the beginning of autumn.". Pianist Lang Lang, on the other hand, posted a video of eating noodles, asking "Should we stick autumn fat on the beginning of autumn?".

Various cultural and museum venues have always been reluctant to follow in terms of "sun exposure to solar terms". The Palace Museum has released the roofs of buildings such as the North Gate of the Imperial Garden and the Shunzhen Gate, "Looking from a high distance, the deep layers of rosy clouds are condensing in autumn.". The Shanghai Museum has released the selected works of the "Shangbo Solar Festival Poster" for the beginning of autumn, and the work "One Leaf Falling and Knowing the World's Autumn" by netizen @ Shishou Maoya was awarded the best. This poster transforms the leaf style of the Ming Dynasty Shiwan Kiln into a boat, with one person standing on top of it, complemented by ink and wash landscapes. This activity is themed around the 24 solar terms and aims to gather netizens to create solar term posters based on cultural relics from the above blogs.

There are also many commercial marketing strategies that use solar terms to boost popularity. The movie "Fengshen Part 1" was released on the day of the beginning of autumn, stating, "When the autumn wind rises, the youth return." Hema, like every solar term, once again introduces the seasonal "Beginning of Autumn Menu.". In contrast, some marketing by using solar terms seems far fetched. "Is the first cup of milk tea free of charge in autumn.

Who is using "Liqiu copywriting"?

When various autumn start topics took turns to hit the hot search, Tiktok's "Autumn Start Copy" on the hot list ranked first among similar topics. Click on this entry to see a variety of short videos related to autumn, including "basic models" such as falling wutong leaves, red maple leaves held in the palm of the hand, "story models" such as sunset and silhouettes in the night that you occasionally see when you look up, and some direct statements such as "suitable for sending autumn writing to friends" and "advanced version of autumn writing", and even some directly match pictures with writing, which can directly "copy homework".

"Beginning of Autumn Copywriting" on Social Media

On other social media platforms, there are also a variety of "beginning of autumn copywriting". An account has compiled up to 50 ancient poems and phrases available for the beginning of autumn, with a variety of beautiful autumn pictures provided by the account. And when Yue Ying saw that sentence repeated three times, it was included in many of the Li Qiu copywriting.

Mr. Liu, who works in a state-owned enterprise, admits that he will send the photos he takes along with the selected copy during the solar term or traditional festivals. "Part of the company's business is related to the cultural industry, so posting such a social circle is not abrupt, and it also seems that the social circle is not entirely a 'work circle'. He usually chooses ancient poetry as the copy of the solar term, and never touches on modern words and phrases related to personal emotions.". Even for ancient poetry, he had to search for copy online, "I really can't remember so much."

Luo Ying, who just resigned from a private company, is also a fan of solar term copywriting. "I will search to see what is currently popular and what memes there are, and then make appropriate changes based on my current emotions." She believes that her focus is on recording her current state of mind, just like writing a password diary. "Some copywriting is indeed better than mine."

Ms. Wu, who is engaged in furniture sales, is required by the company to post on social media according to the solar terms, and sometimes the company also provides poster images. "I really don't know what to write, sending a picture is too straightforward, so I will search for copy online."

In Mr. Liu's opinion, it is not inappropriate to use ancient poetry to record solar terms. "Solar terms and ancient poetry are both traditional cultures and our shared wealth. I just selected the most suitable one for myself."

The copy repeated three times is dull and tasteless

"The regret of summer will eventually be resolved by the autumn wind," Yue Ying's friend circle repeated this sentence three times. "A sentence that was supposed to have a strong feeling is dull when repeated, and she thinks they are not sincere." In her opinion, these people are like "piecing together" using marketing accounts to copy copy copy from various places to establish themselves on social media.

There was a former colleague in Ms. Ye's circle of friends who worked in an Internet company. Every solar term, she would publish a very beautiful picture and cooperate with the copywriting

Like Ms. Ye, many people are concerned that the emergence of hot searches such as "Liqiu copywriting" may be due to virtual social life blurring the true meaning of solar terms. Lin Lin, who is engaged in early childhood education, said that with the popularity of solar terms on the Internet, it is easy to become superficial. "Many of the Li Qiu copywriting is a clich é d version of the so-called 'life insights', which has nothing to do with the solar terms, customs, or traditions. I like those who record their true feelings during the solar terms, and sincerity is always the most important thing."

Lin Lin's most memorable moments on the Liqiu Moments were a screenshot of a weather forecast, with the words "After Liqiu, although it's still very hot, the lowest temperature at night is gradually decreasing." In her opinion, compared to those beautiful words and pictures, "the other party is feeling the changes in atmosphere seriously."

On the beginning of autumn, the heat has not dissipated